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Published
5 min read

Microsoft at the 2024 NAB Show: Reimagining media with data and AI 

The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry. At Microsoft, we are bringing these elements to life across our platform and ecosystem. Attendees will see that we have moved beyond hype and are deploying this technology at scale powered by data and the Microsoft Cloud.

Published
3 min read

Microsoft Inspire 2022: Empowering partners to drive transformation in every industry 

The Microsoft partner ecosystem plays a central role in our joint customers’ success and allows us to scale more quickly. Our partners develop innovative solutions across a range of industries and lead customers on their digital imperatives journey. I am looking forward to our biggest partner event, Microsoft Inspire, where you will learn how Microsoft enables

Published
7 min read

Microsoft at NAB: Showcasing the future of media and entertainment 

So much has happened to the world at large over the past two and a half years and that is reflected heavily in our media and entertainment industry. The response to the pandemic, dramatic changes to global weather, and the rise again of geopolitical conflicts have all driven the acceleration of change in media and entertainment

Published
4 min read

3 data-driven strategies that drive digital optimization 

As a Digital Strategist working within Media & Entertainment I often hear customers express frustration over having more data than they know what to do with. If you can relate, what a wonderful problem to have given data truly is the new currency of this digital age. I believe the problem is best flipped to

Published
4 min read

5 essential business outcomes for media and telco organizations 

Over the past 18 months, organizations in media & entertainment and telecommunications turned to digital technologies for the resilience and agility necessary to maintain business continuity and, in many instances, simply survive. With a host of lessons now learned—and with a marketplace that has been forever changed—the urgency for these two industries to continue to

Published
4 min read

Driving next gen insights and segmentation through the consumer knowledge graph 

Customer centricity has been at the heart of Microsoft’s enterprise mission and perhaps that focus in no more important than right now within the media and entertainment (M&E) industry. The last 18 months has certainly driven several changes in media consumption habits along with the processes and tools companies are using to continue to produce

Published
7 min read

Digital experiences drive new revenue and differentiation for Telcos 

Like 72 percent of organizations1, Telcos have long had customer experience (CX) top of mind and been investing to drive revenue growth. In 2008, when I started my career as a Telecom consultant, my first project “Data is Key” set to identify the data key to power a new business intelligence (BI) engine. This engine,

Published
6 min read

5 ways Media and Telco organizations have transformed 

As Microsoft’s fiscal year 2021 comes to an end, I wanted to take the opportunity to thank our customers, our partners, and the media & entertainment and telecommunications communities at large for what has been an amazing journey over the last 12 months.  Your commitment to the ongoing transformation of these two industries—and what we’ve

Published
4 min read

The Network: Media, entertainment, and telecommunications transformed 

We’re excited to share The Network, Microsoft’s first podcast series for the media, entertainment, and telecommunications (telco) industries. The world has changed a lot in the past year, but much of that change has been driven by trends that began as long as a decade ago. As Microsoft’s global Director of Marketing for both M&E