{"id":105527,"date":"2023-01-10T08:00:00","date_gmt":"2023-01-10T16:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=105527"},"modified":"2024-06-24T14:06:37","modified_gmt":"2024-06-24T21:06:37","slug":"resilient-retail","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2023\/01\/10\/resilient-retail\/","title":{"rendered":"Resilient Retail"},"content":{"rendered":"\n
\"a<\/figure>\n\n\n\n

Welcome to 2023\u2014a new year packed with opportunities (and challenges) for all of us in the retail industry. During the past three years, we\u2019ve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clear\u2014retailers are turning to digital technology like never before. Why? Because digital is what will make the difference between retailers that thrive and those that get left behind. Not only is it a way to navigate the headwinds we\u2019re facing today, but it\u2019s also a way to embrace the innovation that will define our tomorrow.  <\/p>\n\n\n\n

Retailers in every category will need to weave technology into the fabric of their business so that they can do more with less. Every retail leader I speak to is clear-eyed about this. It’s what we call “Resilient Retail.”<\/p>\n\n\n\n

Understanding Resilient Retail<\/h2>\n\n\n\n

To better understand what sets resilient retailers apart from the competition, we recently commissioned a study with Futurum Research. We surveyed 1,200 retailers with revenues of more than USD200 million across North America, Mexico, Brazil, the United Kingdom, Germany, France, Malaysia, Japan, and Australia. When examined closely, survey results suggest that retailers who consider themselves \u201cresilient\u201d or \u201cvery resilient\u201d use a mix of advanced technologies\u2014AI, retail media advertising capabilities, dynamic pricing capabilities, shopper and operations analytics, and autonomous and automated stores, to name a few\u2014in greater proportion than those who report their companies are \u201cnot resilient at all\u201d or only \u201csomewhat resilient.\u201d What’s more, those retailers also:<\/p>\n\n\n\n