{"id":1439,"date":"2016-02-03T05:00:57","date_gmt":"2016-02-03T13:00:57","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/uncategorized\/tapping-big-data-to-fuel-smart-city-development\/"},"modified":"2023-07-11T10:11:56","modified_gmt":"2023-07-11T17:11:56","slug":"tapping-big-data-to-fuel-smart-city-development","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/government\/2016\/02\/03\/tapping-big-data-to-fuel-smart-city-development\/","title":{"rendered":"Tapping big data to fuel smart city development"},"content":{"rendered":"

It has become clear that the key to successfully transforming our urban areas into \u201csmart\u201d cities takes collaboration and support from a group of committed solution providers. Some of the best advances are coming from companies that have recognized these interdependencies and have combined their expertise in innovative ways.<\/p>\n

Take a look at the Urbanomics Mobility Project, an innovative big data initiative that helps promote sustainable growth by relating the travel needs of citizens to the economic activity they engage in.\u00a0 This project combines Urban Insights\u2019 big data and analytics expertise, Cubic Transportation Systems\u2019<\/a> heritage in public transportation, spending trends and insights derived from 43 billion transactions processed over the MasterCard<\/a> network, and Microsoft\u2019s Azure<\/a> cloud computing platform. \u00a0Each partner brings something unique and vital to this industry collaboration.<\/p>\n

The Urbanomics Mobility Project provides a big data platform that easily connects how people live and move around cities with how they influence the local economy. Specifically, the platform overlays merchant data on top of a city\u2019s transportation system to determine not just how<\/em> people are moving around cities, but why<\/em> they\u2019re moving. By combining the why<\/em> with the how<\/em>, city officials can identify patterns that have long been considered the Holy Grail of urban planners and commercial developers.<\/p>\n

With insights such as this, opportunities abound to make cities more livable while cultivating sustainable economic growth.<\/p>\n

We recently completed a prototype of our data analysis platform, and our goal is to partner with a major city to implement it within the next six months. Over the coming years, we aim to bring the Urbanomics Mobility Project to many cities around the globe so they, too, can harness the power of big data in groundbreaking ways.<\/p>\n

To learn more, please see our Urban Mobility Project overview. And if you have questions, feel free to contact us at info@urban-insights.com<\/a>.<\/p>\n

Learn more about Cubic Transportation Systems\u2019 smart city solutions on Twitter<\/a> and more Urban Insights projects on Twitter<\/a>. Follow Microsoft CityNext on Twitter<\/a> for news, trends, and smart city solutions.<\/p>\n

\n

\"philsilverfinal\"\u00a0Phil Silver, Director of Business Development for Urban Insights Associates, Inc.<\/h3>\n

Phil Silver has 27 years of experience in marketing and business development. He joined Cubic in 2012 and was on the team that founded Urban Insights in 2014. Phil is a retired U.S. Navy Captain and one of the founders of Mad Science of New York<\/a>, a company that provides science enrichment programs to thousands of children each year.<\/p>\n","protected":false},"excerpt":{"rendered":"

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