{"id":15931,"date":"2018-08-16T07:00:41","date_gmt":"2018-08-16T14:00:41","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=15931"},"modified":"2023-05-31T16:45:42","modified_gmt":"2023-05-31T23:45:42","slug":"breaking-the-retail-monolith","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2018\/08\/16\/breaking-the-retail-monolith\/","title":{"rendered":"Breaking the retail monolith"},"content":{"rendered":"
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Today\u2019s shoppers have grown accustomed to the convenience of online shopping\u2019s instant ordering and rapid delivery. For many retailers, this \u2018always-on\u2019 culture is still in stark contrast to the capabilities of many of their legacy systems. Industry analyst IDC recently identified up to US$94 billion of additional revenue available to retailers willing to invest in technology that effectively manipulates their business data. The Record<\/em><\/a>, Microsoft\u2019s quarterly enterprise customer magazine, speaks with Vic Miles, Director of Industry Technology Strategy at Microsoft, to discuss how microservices offer retailers the perfect way to provide customers with a personalised and seamless omnichannel retail experience.<\/p>\n \u201cIf retailers truly want to deliver services to their customers in a fluid manner across all current and future channels, they must move away from monolithic legacy systems and on-premise multichannel platforms,\u201d says Miles. \u201cCloud based microservices are the next evolution of enterprise systems development and they\u2019re ideal for helping retailers create omnichannel platforms that have a full 360-degree view of all customers.\u201d<\/p>\n Partners Episerver, Claranet, Segment of One and Cegid discuss the ways in which they are seeing their retailers leveraging big data, cloud and AI in their omnichannel strategies; they will also discuss the use of Microsoft Azure cloud and the deep learning capabilities of Microsoft\u2019s AI platform to significantly enhance the commerce microservices they provide to retailers.<\/p>\n