{"id":16660,"date":"2018-10-09T06:00:27","date_gmt":"2018-10-09T13:00:27","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/?p=16660"},"modified":"2023-07-17T12:11:20","modified_gmt":"2023-07-17T19:11:20","slug":"three-ways-to-elevate-your-customers-experience-with-ai","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2018\/10\/09\/three-ways-to-elevate-your-customers-experience-with-ai\/","title":{"rendered":"Three ways to elevate your customers’ experience with AI"},"content":{"rendered":"

 <\/p>\n

\"Couple<\/p>\n

How can you bridge the gap between digital and physical retail to provide customers the personalized, seamless experiences they expect\u2014so you can not just survive, but thrive in the current retail renaissance?<\/p>\n

To help you answer that question, you can read our just-released e-book: \u201cAI for Retail<\/a>.\u201d<\/p>\n

In it, you\u2019ll learn how you can take advantage of artificial intelligence (AI) to amplify human ingenuity so you can win with your customers and stay ahead of your competition. It includes several examples\u2014from conversational chatbots that can be there for your customers when your employees can\u2019t, to cognitive services that can empower your employees to provide more customized, cohesive shopping experiences, to machine learning that can help you transform your retail operations.<\/p>\n

As a preview, here are three ways you can elevate your customers\u2019 experiences with AI that are covered in the whitepaper:<\/p>\n

Be always on<\/strong><\/p>\n

When a customer is on a social network at 2 a.m. on a Sunday and sees one of your products that he or she has question about, a chatbot\u2014often referred to as a virtual agent\u2014can answer questions, put an item on hold in the store, or help facilitate the customer\u2019s journey in some other way.<\/p>\n

And that\u2019s exactly what today\u2019s digital natives expect\u2014being able to engage with your brand at any time of day with omnichannel follow-through.<\/p>\n

Your brand can use chatbots as part of a cohesive solution that works with your teams and other systems so you can be always on for your customers\u2014which is what Macy\u2019s is doing<\/a>. Its virtual agent can look up orders and more because it\u2019s integrated with Macy\u2019s other systems: and if it can\u2019t answer a customer\u2019s question, the customer is automatically transferred to a human agent.<\/p>\n

Be relevant<\/strong><\/p>\n

Along the customer journey\u2014which includes much more than point of entry to point of sale\u2014context awareness is everything.<\/p>\n

AI can help you provide experiences that are relevant to a customer\u2019s needs at the point in time when they\u2019re interacting with your brand. Your employees or chatbots can use insight from cognitive services to make recommendations to customers based on their location, recent interests, behaviors, and ratings, and even who they know. You can also use AI so that when a customer enters a store or goes online, they\u2019re met with content and rewards personalized for them.<\/p>\n

Retailers like Marks & Spencer\u2014a major brand in the UK\u2014are realizing that accelerating their digital transformation with AI is vital to succeeding in the current retail landscape.<\/a><\/p>\n

Be seamless<\/strong><\/p>\n

Whether customers are shopping online or in stores, they expect a seamless experience where both human sales associates and virtual agents know their history and preferences.<\/p>\n

You can empower your in-store employees with AI tools that recognize shoppers so that they can offer personalized support and upsell opportunities based on that individual\u2019s purchase and browsing history.<\/p>\n

For example, in the past, Dixons Carphone customers who\u00a0researched products online before coming to a store had to start from scratch when seeking assistance from a store associate. But its chatbot, Cami, can now help bridge that gap by enabling employees to see what the customer was looking for online<\/a> so they can direct them to that product or to other ones they might like equally or even more.<\/p>\n

You can be a leader in the retail renaissance by being what your customers expect\u2014and more.<\/strong><\/p>\n

To help you take advantage of AI to do so, read the e-book \u201cAI for Retail<\/a>.\u201d In it, you can not only find out how you can elevate your customers\u2019 experiences, but how you can transform your retail operations with intelligent, connected platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how you can provide customers the personalized, seamless experiences they expect by using AI to bridge the gap between digital and physical retail.<\/p>\n","protected":false},"author":576,"featured_media":18445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1501],"post_tag":[4289],"content-type":[1483],"coauthors":[4313],"class_list":["post-16660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-ai","content-type-thought-leadership","review-flag-2-1593580438-395","review-flag-alway-1593580311-297"],"yoast_head":"\nThree ways to elevate your customers' experience with AI - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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