{"id":2206,"date":"2017-02-06T07:00:56","date_gmt":"2017-02-06T15:00:56","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/uncategorized\/engaging-customers\/"},"modified":"2023-07-17T12:19:59","modified_gmt":"2023-07-17T19:19:59","slug":"engaging-customers","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2017\/02\/06\/engaging-customers\/","title":{"rendered":"Engaging customers"},"content":{"rendered":"

Microsoft and Plexure\u2019s new Retail Personalization solution will help retailers to grow customer loyalty and revenue by creating customized shopping experiences<\/h2>\n
\"Luke

Luke Shave is global industry marketing lead for CPG and Retail in Microsoft’s Cloud and Enterprise Group<\/p><\/div>\n

Until recently, consumers visited physical stores to buy products. They would browse their options, speak to a salesperson and potentially visit other stores to compare products before making a purchase. If customers visited a particular shop frequently, staff may have learned their preferences so they could suggest items, but it\u2019s unlikely.<\/p>\n

E-commerce has made it easy for consumers to compare product prices, features and peer reviews from anywhere on any device, without ever visiting a physical store. It has also allowed online retailers to generate personalized recommendations that keep customers coming back. A recent Infosys survey found that 78% of consumers are more likely to return if retailers provide targeted offers, so brick-and-mortar stores must deliver an in-store customer experience that matches tailored online services and dovetails seamlessly with digital channels.<\/p>\n

For many years, retailers have devised their own ways to use customer data to incentivize purchases via rewards programmes. However, omnichannel shopping and social media means they must make sense of more data than ever. Turning massive amounts of data from disparate sources into personalized offers requires highly sophisticated analytics.<\/p>\n

Microsoft and Plexure\u2019s new Retail Personalization solution analyses data from mobile, websites, POS devices and connected in-store technologies to deliver customized offers to customers. It also arms store employees with a unified view of cross-channel customer history, making it easy to personalize customer service and increase cross-sell and upsell opportunities.<\/p>\n

Plexure\u2019s solution creates tailored offers by combining data about customers\u2019 past purchases, redeemed discounts and previous store visits with real-time information related to location, weather conditions and local events. For example, a retailer could send a personalized in-store discount for 15% off boots to a travel blogger who has been browsing for hiking boots online. When she arrives at the store, a wireless beacon device triggers the retailer\u2019s app to send her a second US$50 offer for luggage because she travels frequently. A sales associate uses an overview of the blogger\u2019s purchase history to recommend luggage options she is likely to buy, and she leaves satisfied with both purchases. Already, a global convenience store retailer has achieved a 73% increase in mobile transactions by using Plexure\u2019s solution to target customers based on their spending habits and digital behavior.<\/p>\n

Plexure Retail Personalization also optimizes operations by allowing retailers to predict consumer trends and purchasing patterns so they can stock the right products.<\/p>\n

Retailers that don\u2019t adopt personalization risk lower customer satisfaction and stagnant revenue. However, Plexure Retail Personalization built on the Microsoft Cloud, and available via AppSource, gives businesses the keys to increase customer loyalty and profitability today and in the future.<\/p>\n

\"The
This article was originally published on The Record.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft and Plexure\u2019s new Retail Personalization solution will help retailers to grow customer loyalty and revenue<\/p>\n","protected":false},"author":843,"featured_media":10157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1483],"coauthors":[4309],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-thought-leadership"],"yoast_head":"\nEngaging customers - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2017\/02\/06\/engaging-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging customers - 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