{"id":2976,"date":"2018-01-30T09:15:17","date_gmt":"2018-01-30T17:15:17","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/uncategorized\/nrf-2018-and-the-outlook-for-retail-in-the-digital-age\/"},"modified":"2023-07-17T10:31:59","modified_gmt":"2023-07-17T17:31:59","slug":"nrf-2018-and-the-outlook-for-retail-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2018\/01\/30\/nrf-2018-and-the-outlook-for-retail-in-the-digital-age\/","title":{"rendered":"NRF 2018 and the outlook for retail in the digital age"},"content":{"rendered":"<p><em>\u201cThen you better start swimmin\u2019 or you\u2019ll sink like a stone. For the times they are a-changin\u2019.\u201d<\/em><\/p>\n<p>This Bob Dylan song was used by Levi Strauss &amp; Co. to open its standing-room-only session at this year\u2019s National Retail Federation <a href=\"https:\/\/nrfbigshow.nrf.com\/\">BIG Show &amp; Expo<\/a>, held in New York City each January.<\/p>\n<p>\u201cIn today\u2019s digital age, it\u2019s a fitting lyric for a global, well-established brand like Levi\u2019s that is celebrating 150 years in business,\u201d writes Toni Townes-Whitley, Microsoft\u2019s corporate vice president for Industry, in a post on the Microsoft Transform Blog. \u201cBut it\u2019s just as relevant for younger, born-on-the-web retailers. No one is immune to the seismic shifts that the retail industry is undergoing, stoked by swift and unprecedented technology innovation.\u201d<\/p>\n<p>With more than 35,000 retail and technology attendees from around the globe, NRF 2018 offered a pulse on where the industry is today, and where it\u2019s headed.<\/p>\n<p>To learn more, read Toni\u2019s thoughts and perspective from the event on the <a href=\"http:\/\/trnsfrm.ms\/toni\">Microsoft Transform Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NRF 2018 offered a pulse on where the retail industry is today, and where it\u2019s headed. Microsoft\u2019s Toni Townes-Whitley shares her perspective from the event.<\/p>\n","protected":false},"author":843,"featured_media":10807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1483],"coauthors":[4313],"class_list":["post-2976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NRF 2018 and the outlook for retail in the digital age - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/retail\/2018\/01\/30\/nrf-2018-and-the-outlook-for-retail-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2018 and the outlook for retail in the digital age - Microsoft Industry Blogs\" \/>\n<meta property=\"og:description\" content=\"NRF 2018 offered a pulse on where the retail industry is today, and where it\u2019s headed. 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