What is Microsoft Cloud for Retail?<\/h2>\n\n\n\n
Microsoft Cloud for Retail<\/a> is an industry-specific cloud that will help retailers meet this new age of digital optimism. Customers have asked us for purpose-built retail solutions designed to allow their businesses to do things they\u2019ve never been able to do before and with a level of speed and specificity beyond what they\u2019ve expected in the past. Our long history of scope and scale in the retail industry has been brought to the cloud. And we\u2019re helping to accelerate business growth by providing a complete set of retail-specific capabilities across the Microsoft Cloud portfolio.<\/p>\n\n\n\n It starts by unifying disparate data sources across the end-to-end shopper journey, allowing retailers to maximize the value of their data, and resulting in one holistic view of the consumer. Once connected, data and AI help retailers better understand and elevate the consumer shopping experience. In providing more relevant and streamlined experiences throughout the retail value chain, retailers can build a real-time sustainable supply chain and empower their frontline workforce.<\/p>\n\n\n\n \u201cWith Microsoft Cloud for Retail, our increased knowledge of individual customer journeys will further strengthen our customer relationships and turn GNC into people\u2019s primary destination for health and wellness.\u201d<\/em>\u2014Scott Saeger\u200b, Chief Information Officer, GNC<\/p><\/blockquote>\n\n\n\n Looking ahead, I\u2019d like to share four future-looking opportunities that retailers can be optimistic about in 2022, all of which will be enabled with Microsoft Cloud for Retail capabilities and our rich ecosystem of partners.<\/p>\n\n\n Realize the true value of retailer\u2019s data by unifying disparate data sources across the shopper journey, discovering insights that enable better experiences. There are 40 petabytes of data generated every hour in retail\u2014it\u2019s effectively the demand signal for the world.\u00b9 Yet, customer touchpoints aren\u2019t linked to each other\u2014systems and data are siloed and disconnected.\u200b And most retailers are only set up to leverage a fraction of the data that\u2019s available.<\/p>\n\n\n\n With Microsoft Cloud for Retail, we\u2019re using data models to bring multiple systems and applications together, unifying disparate data sources to establish a singular, in-depth profile of each shopper\u200b. Capabilities here include unified customer profile, shopper and operational analytics, intelligent fraud protection, and retail media.<\/p>\n\n\n\n \u201cWhen you make decisions based on data, you know that you\u2019re going to put the right products in the hands of customers when they need it. And we\u2019re going to have happy employees because they won\u2019t have to manage inventory that\u2019s not needed in their stores.\u201d<\/em>\u200b\u2014Anne Cruz\u200b, IT Manager for Supply Chain and Merchandising, Alpha XR<\/p><\/blockquote>\n\n\n\n Transform the shopping experience through data analytics and new store technology to create more engaged shoppers with stronger lifetime value. In today\u2019s highly competitive retail landscape, personalization has become the standard. While 95 percent of retail CEOs say they are strategically prioritizing personalization, only 23 percent of consumers think they\u2019re doing a good job.\u00b2<\/p>\n\n\n\n \u200bWith personalization at the heart of satisfying shopping experiences, Microsoft Cloud for Retail helps drive conversion by enabling personalized recommendations and search results. Capabilities here include real-time personalization, intelligent stores, unified commerce, digital advertising solutions, and seamless customer service.<\/p>\n\n\n\n \u201cWe wanted to better understand customer preferences and how they change over time. Those are incredibly important things for a business of our size to understand.\u201d\u200b<\/em>\u2014Sashi Kommineni\u200b, Director of Enterprise Analytics, Chipotle Mexican Grill<\/p><\/blockquote>\n\n\n\n Create a resilient and sustainable supply chain by connecting data across the ecosystem to identify issues and optimize performance. Today\u2019s consumers are frustrated by empty shelves. In many ways, 2021 was the year of the supply chain\u2014or “supply pain” as it became known. According to McKinsey, in the fall of 2021, over 60 percent of consumers faced out-of-stocks and only 13 percent of those waited for the item to come back in stock. Among those who faced out-of-stocks, 32 percent ultimately switched retailers to make their purchase. That means that many retailers are not only losing out on sales but facing reduced customer loyalty.\u00b3<\/p>\n\n\n\n Supply chain transformation starts with the recognition that a retailer\u2019s data holds the key. Yet despite retailers sitting on a treasure trove of data from across their supply chain, many can\u2019t use it to their full advantage. With Microsoft Cloud for Retail, we\u2019re helping retailers to better predict demand using AI to optimize inventory and optimize order management to give customers choice across channels. What\u2019s more, we\u2019re helping retailers record, report, and reduce things like carbon emissions as they strive to become more sustainable<\/a>. Capabilities here include supply chain visibility, demand planning and optimization\u200b, and flexible fulfillment.<\/p>\n\n\n\n \u201cWe\u2019ve had rave reviews from our customers about the great experience using our curbside pick-up at the store. They\u2019re blown away by the communication and the level of service they\u2019re getting via Teams, and the resulting trust means more overall shopping.\u201d<\/em>\u200b\u2014Paul Medeiros\u200b, Associate Dealer-Owner, Canadian Tire, Niagara Falls<\/p><\/blockquote>\n\n\n\n Equip store associates with solutions to enable real-time store communications, workforce management, and store automation. Retail always has been and always will be a people business, with many employed on retail\u2019s frontline. If ever there was any doubt about the importance of retail\u2019s frontline, then their herculean efforts during the past two years have put those doubts to rest. These superheroes shouldered much of the change we\u2019ve seen and experienced, with minimal training and astonishing grace. Survey results from Microsoft\u2019s recent Work Trend Index show that 60 percent of frontline workers are excited about the new opportunities that digital tools bring to retail, but 34 percent feel they still don\u2019t have the right technology.\u2074 <\/p>\n\n\n\n Investing in frontline workers\u2019 experience is investing in the customer experience. For example, industry-specific solutions like Microsoft Cloud for Retail can surface stock and supply chain data on mobile devices so an associate can quickly see availability of an out-of-stock product and arrange to have it shipped to the customer. Retailers that have transformed frontline capabilities in this way have seen unprecedented returns in customer satisfaction. Capabilities here include real-time store communication and collaboration, retail workforce management, process automation, and career development.<\/p>\n\n\n\n \u201cWith Tasks in Teams, we can create a culture of relentless customer care and make sure that the right behaviors are in place in the pursuit of that goal. If we get the customer care element right, the business result will speak for itself.\u201d<\/em>\u200b\u2014Cahir Mullan\u200b, Franchise Partner and Optometrist, Widnes Boots Opticians<\/p><\/blockquote>\n\n\n\n Building digital capability is the new currency driving every retailer\u2019s resilience and growth. Not just for this pandemic but for future events, and the years to come. That\u2019s why digital co-innovation is a massive focus for us. We want our customers to build their own digital capability and become independent with us, not dependent on us. But we also know that we can\u2019t do this on our own. That\u2019s why we have an incredible ecosystem of industry partners who extend the value of Microsoft Cloud for Retail with additional solutions that address their most pressing challenges. <\/p>\n\n\n\n This partner ecosystem is a growing network of solutions that uses a common data model format to integrate seamlessly and natively with the entirety of our Microsoft Cloud for Retail. And of course, these partners would not have our seal of approval without the same security, privacy, and regulatory standards we rely on to maintain a bedrock of trust. We are honored that so many partners trust Microsoft<\/a> to be their platform partner.<\/p>\n\n\n\n Digital technology has a critical role to play in advancing the retail industry forward, and I am grateful for the trust our customers continue to place in Microsoft as their digital partner of choice. With Microsoft Cloud for Retail as our vehicle for industry innovation, along with an amazing ecosystem of Microsoft partners, I couldn’t be more excited for what lies ahead for all of us.<\/p>\n\n\n\n Finally, I invite you to join us for our Retail Digital Forum on January 19, 2022,<\/a> where we\u2019ll be sharing inspiration from some of the customers and partners working with us on all these future-looking opportunities.<\/p>\n\n\n\n Don\u2019t forget you can stay informed about Microsoft Cloud for Retail<\/a>, <\/a>and you can also follow us on social<\/a>. Welcome to Microsoft Cloud for Retail<\/a>.<\/p>\n\n\n\n Sources<\/strong>:<\/p>\n\n\n\n \u00b9Get more value out of your data in the cloud<\/a>\u2014Accenture. If the past two years have taught us anything, it\u2019s that it will take all of us working together to ensure the future of retail is meeting today\u2019s consumer needs. The world of retail has been forever shaped by new behaviors, and many are here to stay. Business-as-usual will no longer meet these expectations. With<\/p>\n","protected":false},"author":633,"featured_media":69708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1492],"coauthors":[2440],"class_list":["post-69324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-news-and-announcements","review-flag-1-1593580433-637","review-flag-2-1593580438-395","review-flag-3-1593580443-547","review-flag-4-1593580449-167","review-flag-alway-1593580311-297","review-flag-fall-1593580733-781","review-flag-gener-1593580752-626","review-flag-integ-1593580289-590","review-flag-lever-1593580266-799","review-flag-never-1593580315-249","review-flag-new-1593580249-279","review-flag-partn-1593580285-60"],"yoast_head":"\nEntering the 2022 retail space<\/h2>\n\n\n\n
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<\/figure>\n\n\n\n1. Maximize the value of retail data<\/h3>\n\n\n\n
2. Elevate the shopping experience<\/h3>\n\n\n\n
3. Build a real-time, sustainable supply chain<\/h3>\n\n\n\n
4. Empower the store associate<\/h3>\n\n\n\n
Partnering for the next era of retail<\/h2>\n\n\n\n
Thanks for the trust in us<\/h2>\n\n\n\n
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\u00b2Personalizing the customer experience<\/a>\u2014McKinsey and Co.
\u00b3US consumer sentiment and behaviors during the coronavirus crisis<\/a>\u2014McKinsey and Co.
\u2074Work Trend Index<\/a>\u2014Microsoft.<\/p>\n","protected":false},"excerpt":{"rendered":"