{"id":991,"date":"2015-05-06T10:18:06","date_gmt":"2015-05-06T17:18:06","guid":{"rendered":"https:\/\/www.microsoft.com\/industry\/blog\/uncategorized\/best-hannover-messe-2015-top-5-takeaways\/"},"modified":"2023-05-31T16:40:52","modified_gmt":"2023-05-31T23:40:52","slug":"best-hannover-messe-2015-top-5-takeaways","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/","title":{"rendered":"Best of Hannover Messe 2015: Top 5 Takeaways"},"content":{"rendered":"

\"HMI3\"<\/p>\n

Last month I had the opportunity to travel to Germany with our broader Microsoft manufacturing team \u2013 discrete, process & resources and power & utilities \u2013 to join the more than 220,000 participants at this year\u2019s Hannover Messe industrial fair.<\/p>\n

I think this year\u2019s record international attendance, the volume of interest, the showcases, even Microsoft\u2019s level of activity, were all fueled by the same strong undercurrent this is sweeping the industry forward. Which is?<\/p>\n

That a new digital era of business is truly here. Its transformative potential is real. And the industry is ready to take advantage of it. This is a truly exciting time to be in manufacturing!<\/p>\n

Here are my top five takeaways and observations from this year\u2019s show.<\/strong><\/h3>\n

1. Industry 4.0 has arrived, Hannover showcased a new industrial revolution that is reshaping industries.<\/strong><\/p>\n

\"HMI1\"<\/p>\n

This year\u2019s event made it pretty clear: Industry 4.0 isn\u2019t a buzzword. Today\u2019s advancements in sensors, devices, connectivity, machines and data insights are bringing a new, fourth revolution to the manufacturing industry. And Hannover presented an incredible opportunity not just to talk about its potential, but to experience it first-hand.<\/p>\n

We are now entering a new era of business systems enabled by emerging capabilities like the Internet of Things. With the advent of unlimited computing capacity in the cloud and rich platforms that enable us to reason in real-time over massive amounts of data, businesses are now building systems of intelligence. Manufacturers are taking advantage of these new business systems to empower their people, empower their organizations, and also reshape their industries.<\/p>\n

In addition to all the great Industry 4.0 discussions and Microsoft\u2019s participation in the topic\u2019s panel discussion, our goal in our booth was to give attendees an Industry 4.0 immersion, with day-in-the-life experiences of what\u2019s possible through the Internet of Things (IoT). And we were honored to be selected for the prestigious Industry 4.0 guided tours offered to Hannover Messe visitors.<\/p>\n

2. The power of IoT is real, organizations want to move quickly.<\/strong><\/p>\n

\"HMI2\"The catalyst for this new digital era of business, and its power in helping the manufacturing industry transform faster and more efficiently to service-centric business models, was also front and center at the event. Based on our conversations, organizations want to move quickly to take advantage of IoT\u2019s opportunities. And they want to bring IoT transformation across multiple parts of the world.<\/p>\n

We were able to share a look at some of the digital transformations that industry innovators like KUKA Robotics<\/a>, Fujitsu<\/a>, Miele<\/a> and Qoros<\/a> are making in the fields of robotics, smart factories, connected homes and automotive. You can read a roundup of some of these headlining examples here<\/a>.<\/p>\n

3. Security is top of mind, especially for those starting their IoT journey.<\/strong><\/p>\n

\"HMI3\"<\/p>\n

We received a lot of important questions around security and Microsoft\u2019s involvement. For many, a major takeaway was learning that earlier this year Microsoft became the first major cloud provider to adopt the world\u2019s first international standard for cloud privacy<\/a>. Many weren\u2019t aware of this. It\u2019s another reason customers can move with confidence to the Microsoft Cloud.<\/p>\n

Another surprise learning for some was that Microsoft has a Digital Crimes Unit<\/a>. I\u2019m not saying it stole our show, but many people said it was the best thing they\u2019d seen all day, and it remained packed right up until closing, a rarity.<\/p>\n

4. Industry standards are taking root, organizations want interoperability.<\/strong><\/p>\n

\"HMI4\"<\/p>\n

In addition to the cloud privacy standard developed by the International Organization for Standardization<\/a> (ISO), I was thrilled to see the nearly 20 years of hard work by standards body organizations like the OPC Foundation <\/a>taking hold. OPC\u2019s part in the Microsoft booth, showing interoperability from sensor to Microsoft\u2019s Azure cloud platform, was also busy as organizations looked for assurances to support the business models around IoT.<\/p>\n

At Microsoft, we believe there is a critical set of work our industry must undertake in order to make sure we deliver the right set of platforms and services to realize IoT\u2019s opportunity. That\u2019s why Microsoft has been a longtime supporter of OPC standards and committed to reducing the time and complexity of connecting devices and services. You can read more here<\/a>.<\/p>\n

5. Microsoft has amazing partners, advancing IoT for manufacturing customers.<\/strong><\/p>\n

\"HMI5\"<\/p>\n

Helping companies build on their existing technology assets, devices and data to derive business value from IoT is a cornerstone of Microsoft\u2019s vision for the mobile-first, cloud-first enterprise. And our industry partners are critical to making that happen. We had more than 35 Microsoft partners and customers join us in our booth, and the innovation was amazing.<\/p>\n

We saw tremendous examples of partners helping our manufacturing customers get to IoT business-driven outcomes. This included fascinating examples of artificial intelligence and machine learning in action to transform the factory floor; smarter, faster vehicles and new customer experiences; transforming collaboration and field service; even digital farming! Watching a robot learn from human movement was a highlight for sure!<\/p>\n

Hannover Messe 2015<\/strong> was a tremendous showcase of IoT and the new digital era of business, and we can\u2019t wait to see what they bring to the future of manufacturing! What other highlights stood out for you? We\u2019d love to hear about them in the comments.<\/p>\n

\"Sanjay<\/p>\n

Twitter at @MSFTmfg<\/a>
\nLinkedIn: Sanjay Ravi<\/a>
\nTwitter: @sanrav<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new digital era of business is truly here. Read about the top 5 takeaways from this years Hannover Messe industrial fair.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"categories":[1496],"post_tag":[],"content-type":[1488],"coauthors":[1080],"class_list":["post-991","post","type-post","status-publish","format-standard","hentry","category-manufacturing-and-mobility","content-type-events"],"yoast_head":"\nBest of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs\" \/>\n<meta property=\"og:description\" content=\"A new digital era of business is truly here. Read about the top 5 takeaways from this years Hannover Messe industrial fair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-06T17:18:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T23:40:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjay Ravi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/author\/sanjay-ravi\/\",\"@type\":\"Person\",\"@name\":\"Sanjay Ravi\"}],\"headline\":\"Best of Hannover Messe 2015: Top 5 Takeaways\",\"datePublished\":\"2015-05-06T17:18:06+00:00\",\"dateModified\":\"2023-05-31T23:40:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\"},\"wordCount\":886,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png\",\"articleSection\":[\"Manufacturing and mobility\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\",\"name\":\"Best of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png\",\"datePublished\":\"2015-05-06T17:18:06+00:00\",\"dateModified\":\"2023-05-31T23:40:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png\",\"width\":430,\"height\":282},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best of Hannover Messe 2015: Top 5 Takeaways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/","og_locale":"en_US","og_type":"article","og_title":"Best of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs","og_description":"A new digital era of business is truly here. Read about the top 5 takeaways from this years Hannover Messe industrial fair.","og_url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/","og_site_name":"Microsoft Industry Blogs","article_published_time":"2015-05-06T17:18:06+00:00","article_modified_time":"2023-05-31T23:40:52+00:00","og_image":[{"url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sanjay Ravi","Est. reading time":"4 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/author\/sanjay-ravi\/","@type":"Person","@name":"Sanjay Ravi"}],"headline":"Best of Hannover Messe 2015: Top 5 Takeaways","datePublished":"2015-05-06T17:18:06+00:00","dateModified":"2023-05-31T23:40:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/"},"wordCount":886,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png","articleSection":["Manufacturing and mobility"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/","name":"Best of Hannover Messe 2015: Top 5 Takeaways - Microsoft Industry Blogs","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png","datePublished":"2015-05-06T17:18:06+00:00","dateModified":"2023-05-31T23:40:52+00:00","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2015\/05\/HMI3.png","width":430,"height":282},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/manufacturing-and-mobility\/2015\/05\/06\/best-hannover-messe-2015-top-5-takeaways\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"Best of Hannover Messe 2015: Top 5 Takeaways"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/","name":"Microsoft Industry Blogs","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#organization","name":"Microsoft Industry Blogs","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-content\/uploads\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs"},"image":{"@id":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Microsoft Industry Blogs","distributor_original_site_url":"https:\/\/www.microsoft.com\/en-us\/industry\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts\/991"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=991"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=991"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}