{"id":223123,"date":"2016-06-22T09:00:46","date_gmt":"2016-06-22T16:00:46","guid":{"rendered":"http:\/\/www.microsoft.com\/?p=223123"},"modified":"2022-07-06T08:47:13","modified_gmt":"2022-07-06T15:47:13","slug":"enterprise-email-what-a-new-business-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/blog\/2016\/06\/22\/enterprise-email-what-a-new-business-needs-to-know\/","title":{"rendered":"Enterprise email\u2014what a new business needs to know"},"content":{"rendered":"

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A small investment in a business email account can be the difference between success and failure for your new business. Yet, for many businesses, finding the right enterprise email provider<\/a> isn\u2019t top of mind. Most people think email is just a given\u2014it is free, after all, so why not just set up a simple email account, like \u201cYourGreatNewBusiness@outlook.com?\u201d While free email accounts are great for personal use, the lack of a proper business email solution could sneak up on you as your company starts to scale.<\/p>\n

Be prepared for growth with an enterprise email account. Here are a few of the benefits from a business email account that you won\u2019t get from a free email account:<\/p>\n

Customers will notice your email address<\/h3>\n

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Imagine you are at a networking event and meet your dream client. You spend the evening talking about your services and what makes you different from the competition. She is excited about what you bring to the table and asks for your business card. You hand it over only to show that your free email address does not reflect your business’s name. Instead of reading \u201cYourName@YourGreatNewBusiness.com<\/span>,\u201d your non-enterprise email reads \u201cYourName@outlook.com<\/span>.\u201d A familiar look of uncertainty rushes over her face and you know that she likely won\u2019t reach out after all.<\/p>\n

Small details can make or break trust with a client. Using a free email account implies that your business is too young, small or lacking in the technical proficiency to obtain a domain-based email address\u2014all red flags to a potential client.<\/p>\n

Besides gaining client trust with a business email, you also have a better chance of your email being remembered in case your business card is lost. It\u2019s standard practice for business emails to be simple, like “YourName@YourGreatNewBusiness.com<\/u>,” which allows for easier recall if someone is trying to get ahold of you quickly.<\/p>\n

Build trust with your customers<\/h3>\n

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Have you ever received spam from a friend\u2019s personal account after their email address was hacked? Imagine receiving a scam from a client you recently partnered with. Would you want to continue sending your company\u2019s sensitive information to this client?<\/p>\n

Quality enterprise email accounts include advanced security protocols and spam filters to safeguard your email from outside threats. This becomes ever more important as business scales since it will protect both your employees and your customers.<\/p>\n

Secure business email accounts give you the peace of mind in knowing that your important files won\u2019t be subject to a virus. In addition, your customers will rest assured that they can email you sensitive information without fear of that email being hacked.<\/p>\n

Rest assured that your technology will grow with you<\/h3>\n

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When relying on personal emails, business owners often lose valuable insight into communications, which could hinder long-term growth. Enterprise email accounts ensure that your email service becomes an extension of your communication strategy. Employers and managers gain the ability to join the conversation, ensure their clients\u2019 information is secure and their needs are met.<\/p>\n

A standard business email provider will make it easy for employers and manager to:<\/p>\n