The technological paradigm shift driven by AI solutions is redefining what current and future success looks like for every industry and market across the world. For a region like Latin America, this opens new paths to not only propel its economies but to positively impact each community. Crucially, it also presents powerful tools to address pressing challenges like skills development and sustainability, while being able to promote inclusive growth. The pivotal role cloud and AI solutions can play on Latin America’s development is substantial.

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Companies and organizations across the region are already showing eagerness to leverage this technology and realize the potential it entails. Countries like Colombia are home to innovative AI projects. While Brazil, the largest economy in Latin America, has the potential to propel its gross domestic product (GDP) growth by 4.2% through 2030 by strongly adopting AI, according to a study commissioned by Microsoft and conducted by the consultancy FrontierView in 2020.¹ Furthermore, the Brazilian market already represents the sixth largest GitHub developer community contributing to generative AI projects globally, demonstrating its appetite for innovation.²

These two markets are setting regional cloud and AI adoption examples on the global stage. Recently, Microsoft’s AI Tour visited both countries to highlight some of the most inspiring and impactful projects and initiatives driven by local organizations, companies, and communities in collaboration with Microsoft.

Project Guacamaya tackles deforestation in Colombia with AI

According to the Andean Amazon Monitoring Project, the Amazon rainforest lost about 3 million hectares to deforestation from 2022 to 2023.³ To address this worrying threat to one of the most diverse and complex ecosystem on the planet, various institutions, including Universidad de Los Andes, Instituto Alexander von Humboldt, Instituto Sinchi, IDEAM, and Microsoft AI for Good Lab, collaborated to create Project Guacamaya, a publicly available AI-powered tool to detect deforestation and biodiversity shifts.

This unique collaboration has brought the public and private sectors, educational institutions, and non-governmental organizations (NGOs) together to create a powerful solution using satellite imagery, camera traps, and bioacoustics to track forest coverage and deforestation patterns, allowing conservationists to better understand its impact and improve prevention and mitigation efforts.

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Microsoft continues to evaluate and diligently work to address sustainability and resource needs associated with infrastructure growth. An agreement signed with the Amazon Reforestation Fund operated by Brazilian-based startup Mombak will provide a total of up to 1.5 million tons of carbon removal by 2032 from native biodiversity reforestation projects across the Amazon. This project provided the foundation for the World Bank to issue a USD225 million Amazon Reforestation-Linked Outcome Bond.

Another agreement was signed with Brazilian company re.green that aims to deliver approximately 3 million tons of carbon removal credits over a 15-year period, supporting the restoration of over 16,000 hectares of forest across Brazil, including the states of Maranhão and Bahia. Such programs join initiatives such as Microsoft’s 15-year renewable energy contract signed with AES Brasil for a wind generation project through the Cajuína Wind Complex, located in Rio Grande do Norte, and the agreement with BTG Pactual Timberland Investment Group (TIG) to provide Microsoft with up to 8 million nature-based carbon removal credits through 2043 to be delivered from TIG’s USD1 billion reforestation and restoration strategy in Latin America, which includes the Cerrado biome in Brazil.¹

Colombia’s financial and insurance sectors lead the way in AI adoption

As one of the oldest banks in Colombia with a history that goes back to 1875, Bancolombia brings together tradition and fierce innovation by becoming the global leader in GitHub Copilot adoption. Empowering a technical team of 4,000 people, including 3,400 software and infrastructure engineers, the bank has achieved a 30% increase in code generation, boosting automated application changes to an average of 18,000 per year, with a rate of 42 productive daily deployments. This is the most recent development in Bancolombia’s continuous digital transformation journey to serve its 15 million customers in the region.

For its part, insurance company SURA is employing AI solutions for genomic sequencing processing and clinical and genetic data analysis as part of the work carried out by its Omics Sciences Center. The Center, which aims to transform the treatment of genetic diseases affecting millions of people in the region, led the National Association of Colombian Business Persons (ANDI) to recognize SURA as the most innovative insurer in the country.⁴ The AI-powered platform has had a significant impact on improving diagnostics, personalized treatment, and scientific research by generating more than 11,500 reports related to hereditary cancer panels and exomes.

ConectAI empowers Brazilians to reap the benefits of AI

In collaboration with 26 organizations in Brazil, including non-profits, educational institutions and governments, Microsoft launched ConectAI (formerly Conecta+), a program designed to provide AI skills training to 5 million people in the country. This ambitious initiative includes collaborations with the National Service for Industrial Training in São Paulo (SENAI), the Ministry of Labor and Employment through the “School of Workers 4.0” program, the non-profit Nova Escola providing training for educators, UNICEF to bring AI skills to people between 18 and 25 years old, and the National School for Public Administration (ENAP) to foster technological innovation in the public sector, among others.

The program represents the next stage in Microsoft’s continued push to enable greater innovation and increased competitiveness for the Brazilian market. Since 2021, Microsoft has fostered digital literacy in the country by engaging with 12.7 million people through the Mais Brasil program, a commitment exemplified by the recently announced investment of BRL14.7 billion in cloud and AI infrastructure over three years, the largest single investment in the company’s 35 year history in the country. 

The stage is set for Latin America’s new phase of development through AI

The amount of talent, creativity, and ambition in Latin America has made the region a hub for innovation in recent years, one now further empowered by recent developments in AI. The projects seen during Microsoft’s AI Tour editions in Colombia and Brazil are only the tip of the iceberg when it comes to the potential and competitiveness AI and cloud technologies are unlocking across crucial industries and sectors in each country. I am convinced the coming years will bring exciting new paths for success as these tools continue to deliver unprecedented solutions to both business and social challenges when combined with the exceptional ingenuity of Latin American markets.

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¹Microsoft announces 14.7 billion Reais investment over three years in Cloud and AI infrastructure and provide AI training at scale to upskill 5 million people in Brazil, Microsoft News Center Brasil.

²Octoverse: The state of open source and rise of AI in 2023, The GitHub Blog.

³Proyecto Guacamaya usa modelos IA contra la deforestación, Microsoft Source.

⁴Seguros SURA, a subsidiary of Suramericana, is the most innovative insurer in Colombia according to the most recent ANDI ranking.

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As various industries and different markets continue to adopt AI, its impact at the local level is also increasingly evident. Recently, the Microsoft AI Tour event in Mexico City highlighted the variety of ways in which AI is enabling Mexico to become a premier innovation hub.

Last year, Microsoft unveiled our vision for AI transformation, and we are already witnessing how AI is revolutionizing businesses and delivering tangible outcomes. As we continue to embrace AI transformation, our mission to empower every person and organization on the planet to achieve more is clear and attainable.

Chairman and CEO Satya Nadella announced that Microsoft Corporation is reaffirming its commitment to Mexico with a new investment of $1.3 billion over the next three years. This investment aims to enhance AI infrastructure and promote digital and AI skills through initiatives like the Artificial Intelligence National Skills program, which seeks to democratize access to AI skills and reach 5 million people. The investment will also focus on improving connectivity and encouraging AI adoption by small- and medium-sized businesses to accelerate their digital transformation and business operations within the country.

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Mexico is poised to become a regional leader in leveraging AI solutions as key drivers of business innovation across sectors. The potential seen in the country is further showcased by the recent availability of a new datacenter region built in Querétaro. Through the joint work of Microsoft, its partners, and cloud-using customers, it’s expected to create more than 300,000 jobs over the next four years.¹Microsoft, celebrating its 38-year presence in Mexico, recognizes AI’s role as a catalyst for social and economic growth. The company is expanding its AI infrastructure in Mexico, involving a significant investment to increase local computing capacity and encourage innovation.

Cemex leverages AI to enhance operations, productivity, and customer experiences

As a global leader in building materials, Cemex continues to focus on developing innovative and sustainable construction solutions. Partnering with Microsoft, Cemex initiated a journey to leverage AI capabilities that enhance productivity and reinvent customer experiences.

Cemex joined the Microsoft 365 Copilot Early Access Program, which integrated generative AI into their operations, allowing employees from different areas and roles to increase their productivity and efficiency. Additionally, Cemex’s developers have further immersed themselves into AI by utilizing GitHub Copilot to extend the possibilities the technology brings to different business areas through specific applications. This vision is reflected in Cemex Go, the company’s End- to End commercial platform which consolidates commercial processes and order tracking to enable more agile and intelligent order and purchase management. Customers can navigate the company’s solutions catalog in a more intuitive manner through an optimized user experience. 

Cemex also introduced Technical Xpert, a generative AI-powered tool built internally using Microsoft Azure OpenAI Service, as one of a series of knowledge assistants to revolutionize its sales process. Technical Xpert provides sales agents with instant access to comprehensive product and customer solution information, significantly reducing search time by 80%.  

Grupo Bimbo embraces AI with “Copilot for All” strategy

Recognizing the potential of AI to enhance productivity and operational efficiency, Grupo Bimbo—the world’s largest baking company (in Spanish)—has partnered with Microsoft to integrate advanced AI solutions into its operations.

Grupo Bimbo’s initial AI strategy, branded “Copilot for All,” empowers 3,500 corporate associates across various departments, including human resources (HR), sales, and procurement, to leverage AI. By utilizing Microsoft 365 Copilot, they improved efficiency in tasks such as content creation and process management. Leveraging Microsoft Copilot Studio, they created two unique Copilots to address specific business areas. The Internal Control & Risk Management Copilot consolidates nearly 200 internal policies. This tool promotes compliance with Grupo Bimbo’s policies which apply to all Bimbo collaborators across the 34 countries where the company operates.

They also developed the Procurement Copilot, which extracts data from various sources to provide answers without users having to perform the analysis themselves. This further consolidates operations by automating data extraction and policy management.

Simultaneously, Grupo Bimbo is deploying Microsoft’s industrial AI technologies to modernize its manufacturing processes. This includes implementing AI assistants at key facilities in the US and Mexico to optimize production and reduce downtime. The collaboration aims to enhance asset reliability and worker safety while establishing a unified, data-driven framework across factories.

The integration of Microsoft’s cutting-edge AI services is expected to drive significant cost savings, improve operational efficiency, and empower global innovation.

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Capgemini accelerates Mexico’s AI transformation

Capgemini Mexico is part of the global Capgemini Group, a worldwide leader in consulting and digital transformation that employs more than 340,000 professionals. In Mexico, the company has responded to rising IT service demands by integrating advanced technologies like cloud computing, data analytics, AI, and digital engineering.

At Capgemini Mexico, developers have embraced and integrated GitHub Copilot throughout the software development lifecycle to significantly accelerate the development process—from planning and coding, to testing and development. By taking this approach, they ensure high-quality, customizable software solutions. The use of generative AI addresses some of the major challenges in software engineering by speeding up development phases, enhancing product quality, and reducing time to market.

Capgemini Mexico has been impressed with GitHub Copilot’s ability to support scalable AI implementations, which has led to improved customer experiences and increased efficiency. Their north star is to have all software engineers leverage Generative AI, which offers new opportunities for Capgemini’s partner ecosystem, and drives growth and innovation in the software engineering field. You can read more on their use of generative AI for software engineering.

APEC uses AI to advance Retinopathy of Prematurity diagnostics

Retinopathy of Prematurity (RoP) is a serious eye condition and the leading cause of blindness in newborns in Mexico. Microsoft Mexico, in collaboration with Business Data Evolution and the Asociación Para Evitar la Ceguera (Association to Prevent Blindness-APEC), a leading institution in ophthalmology in Mexico dedicated to the prevention and treatment of visual diseases, are tackling this medical condition through a groundbreaking AI-powered diagnostic tool.

Leveraging Microsoft Azure cloud and deep neural network algorithms based on machine learning, APEC developed an app that enables healthcare providers to capture retinal images or videos of a baby’s eye using a smartphone camera. Azure AI uses the collected images to train the algorithm to recognize common patterns among affected eyes and identify signs of RoP. The app has significantly increased the accuracy of identifying the condition to 90%—well beyond the human capability of 60%.

This mobile app also means greater access to advanced diagnostics in rural areas where ophthalmologists are scarce. It also provides a platform for training future specialists to help reduce blindness rates and enhance the overall efficiency and reach of medical care in Mexico. The goal is to offer a free service accessible globally, which can positively impact you. You can watch a video on the solution here: APEC in Mexico creates algorithms based on Microsoft Azure AI to prevent blindness in newborns.

Tecnológico de Monterrey’s empowers educators and students with AI-powered resources

Founded in 1943, Tecnológico de Monterrey is a leading private institution in Latin America with more than 60 campuses and a student body of 90,000.

The institution launched TECbot, a virtual assistant which provides all day support for its educational offerings. Recognizing the need for more advanced capabilities, they then created TECgpt, a marketplace for AI-powered tools that enables educators and students to access tailored resources, from library assistance to physics tutoring. By integrating the solution with Skills Studio, it can also generate educational content and problem-solving examples. The implementation was developed utilizing Microsoft’s Azure platform and generative AI technologies.

TECgpt continues to expand Tecnológico de Monterrey’s IT capabilities. They’ve enhanced operational efficiency to enrich the teaching-learning process, and improved feedback quality with an eye on the next generation of scholars. You can learn more about this case here: Discover TECgpt.

AI for everyone in Mexico

AI is enabling companies and individuals to transform their activities by reshaping processes and opening new paths towards development. From students to health professionals, and across diverse industries, it has been inspiring to see the creativity and ingenuity that Mexico’s organizations showcase in harnessing AI and cloud solutions to tackle real-world challenges and open new opportunities. These initiatives are only a few examples of Microsoft’s commitment to empower Mexican organizations through the latest technological solutions. I am eager to see how they will continue to leverage the limitless potential of AI and enable their own success.

Find the resources to support your AI journey

• Explore Microsoft’s AI solutions

• Download the AI readiness worksheet

• Continue your AI learning journey
• Read An Introduction to Generative AI and Safety

¹Microsoft launches its first hyper-scale cloud datacenter region in Mexico – News Center Latinoamérica.

The post How Mexico is pioneering AI innovation for a global future appeared first on The Microsoft Cloud Blog.

AI is reshaping our world as the fastest adopted technology in history—a global phenomenon with profound local implications. As we witnessed during the Microsoft AI Tour event in São Paulo, Brazil is quickly emerging as a world-class AI innovation hub, a testament to the country’s collective ambition and optimism in the power of AI to deliver economic results, foster inclusive development, and ultimately benefit markets, organizations, communities, and individuals. In fact, “By massively adopting AI, Brazil can experience productivity gains that will add a few percentage points to its GDP in the near future,” said Tânia Cosentino, General Manager of Microsoft Brazil.

AI technology harbors significant potential for our customers and partners, echoing the transformative impact envisioned by Microsoft founder Bill Gates when he first sought to place a personal computer in every home worldwide. I am proud and excited to continue this vision of driving digital transformation across the globe alongside Microsoft. At the same time, it is crucial to embrace of this innovation through responsible usage.

As Brazil takes the lead during its G20 presidency in 2024, it faces a significant opportunity to spearhead discussions on establishing global AI governance guidelines. This will help maximize AI’s benefits while addressing matters related to privacy, security, and employment, thus supporting equitable and inclusive growth. The report, AI in Brazil: Exploring Opportunities, examines this junction and illustrates Microsoft’s dedication to making AI technology beneficial and sustainable, considering economic, social, and environmental factors. Together with our customers and partners, we are not merely observers but active participants in a technological revolution that fosters global unity, economic mobility, and local transformation.

The creativity and ingenuity of Brazilian organizations in leveraging cutting-edge AI technology for tangible, real-world impact are incredibly inspiring. As showcased by the companies and public entities featured here, AI presents unlimited opportunities across all sectors. These are inspiring examples of how we can reimagine what we can achieve with AI.

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Petrobras enhances productivity and decision-making with ChatPetrobras AI tool

Petrobras, a leading company in the global energy sector, has formed a partnership with Microsoft to create ChatPetrobras, an internal tool powered by AI. Utilizing the GPT model and AI technologies from Microsoft Azure OpenAI Service, ChatPetrobras aims to facilitate faster decision-making, provide valuable business insights, and improve internal workflow efficiency for more than 100,000 Petrobras workers, while ensuring compliance with strict information security standards, data protection laws, and Brazilian government regulations.

Azure OpenAI Service powers ChatPetrobras with capabilities in natural language understanding and generation, translation, and code generation. This tool is set to benefit a wide range of business and administrative tasks, including Exploration and Production (E&P), Reservoirs and Wells, Commercialization, Information and Communication Technology, Engineering, Legal, and Human Resources. Its versatility demonstrates the potential of generative AI to revolutionize both technical and corporate segments of the company. In addition, ChatPetrobras incorporates advanced security and protection layers native to Azure OpenAI Service, ensuring all data remains under the company’s internal domain.

In keeping with the company’s commitment to pursuing innovative solutions to industry challenges, “ChatPetrobras represents our latest effort to harness artificial intelligence to enhance the productivity, quality, and efficiency of our processes,” said Carlos Augusto Barreto, Executive Manager of Information and Communications Technology at Petrobras.

ChatPetrobras is not just a standalone tool but part of a broader strategy to incorporate AI usage within the company, empowering every employee to leverage data science capabilities. Petrobras envisions a future where all employees can easily access advanced tools and technical skills, driving value creation through AI.

SEDUC-SP aims to enhance efficacy of education with AI copilot

The Government of the State of São Paulo has partnered with Microsoft to integrate AI Copilot into daily classroom activities, in a move that aims to benefit teachers and over 3 million students across São Paulo by streamlining tasks such as assignment corrections, test scoring, and providing student guidance.

The integration of Azure OpenAI Service is designed to serve as a comprehensive record center, offering a range of functionalities from analyzing student texts to suggesting potential grades for assignments. For instance, a student can write a text on a computer, and upon completion, the app provides suggestions for improvement and identifies errors. This immediate feedback mechanism is followed by personalized guidance from the teacher, ensuring a holistic learning experience. According to Secretary of Education of São Paulo, Renato Feder, this approach not only streamlines the educational process but also enriches learning outcomes.

The partnership between the Government of São Paulo and Microsoft, through the deployment of Generative AI, marks a significant step forward in leveraging technology to support education. By automating routine tasks and providing immediate, actionable feedback, this initiative promises to enhance the efficiency of teaching and the quality of learning for millions of students in Brazil.

Comgás: Fueling efficiencies with AI-driven data management

Comgás, the largest natural gas distributor in Brazil, is leveraging AI to enhance data utilization, aiming to improve decision-making and customer service. In partnership with Microsoft, the company embarked on a significant digital transformation journey that sought to not only migrate to the cloud but to also create a sophisticated data environment that could leverage AI for better customer understanding and service.

“We realized the possibility of extracting data more efficiently with the use of AI,” said Thiago Rolemberg, Head of Data and AI at Comgás, “and, thus, better understand our customers for more assertive decision-making.”

AI algorithms, alongside standardized data presentation facilitated by Power BI, have streamlined data extraction processes from a duration of 8 to 15 days to real-time in certain areas. As a result, greater operational efficiency enabled Comgás to better understand and meet customer needs, resulting in a more personalized and efficient service.

Since the implementation, Comgás has processed over 55 TB of information, with the platform encompassing 60% of the company’s representative data. A third of the company’s employees have already utilized the environment, with expectations to increase to 55% by the end of the year. This strategic use of AI has not only facilitated a more dynamic use of data but also positioned Comgás at the forefront of the industry in terms of innovation and customer satisfaction.

Atento streamlines customer communications with customer service copilot

One of the world’s leading Customer Relationship Management and Business Process Outsourcing providers, Atento, has unveiled a new AI-driven solution designed to improve customer service and enhance the company’s service agent productivity. Developed with Azure OpenAI Service, the tool automates the distribution of processes and ensures swift, appropriate responses during negotiations. It oversees system formalization steps and update statuses, integrating smoothly with the communication channels preferred by customers. “The new solution enhances the consumer-brand experience and aligns with the demand for increasingly efficient and personalized service. During a pilot program, we observed a more than 20% increase in customer satisfaction within the first few weeks,” stated Eduardo Aguirre, Chief Information Officer of Atento.

In addition, Power Automate facilitated the integration of legacy systems, reducing manual labor and improving response times. This integration led to a 30% boost in team productivity and nearly a 20% decrease in operational errors.

A key focus during the solution’s development was ensuring data security, privacy, and compliance. Leveraging Azure OpenAI Service, Atento was able to anonymize information and maintain data within its own environment, adhering to strict confidentiality standards.

“The project’s success began with a detailed analysis of the customer and employee relationship cycle,” Aguirre added, highlighting the vital role of Atento’s team of experienced consultants in this endeavor.

Brasilprev unlocks new business with a GPT tool for consultants

Brasilprev’s deployment of its AI tool, Brasilprev GPT, marks a transformative leap in using data to empower over 20,000 consultants and relationship managers. This not only facilitates new business but also enables the delivery of more personalized services to end customers. The private pension firm’s collaboration with Microsoft builds upon data-focused digital transformation, leveraging Azure OpenAI Service and ChatGPT within their data hub to streamline interactions and make platform data more accessible and user-friendly.

This integration, a first in Brazil, features the creation of an API that not only stores queries for further analysis but also enhances the user experience by tailoring responses to user profiles, utilizing Azure’s API Management and Azure Cosmos DB. This integration illustrates how the powerful collaboration between human expertise and technological innovation can boost the company’s performance, contributing to a remarkable 28% conversion rate and surpassing $9.86 billion in business.

“Users have embraced the opportunity to explore, understand, and apply generative AI to access information and boost their productivity. This engagement has a profoundly positive effect on the end customer, who enjoys a more personalized and comprehensive response to their needs,” notes Bruno Venceslau, Superintendent of Data and Digital Business at Brasilprev, “that’s what AI has made possible.”

This innovation has not only driven exceptional business outcomes but also reinforced Brasilprev’s commitment to data governance and the strategic application of AI, setting a new standard for the integration of technology in enhancing business and technical operations.

B3 democratizes access to capital market through AI-powered financial education

B3, the Brazilian stock exchange, has launched the first AI tool dedicated to supporting the public in conscious investment. The free tool, developed by B3 in partnership with Microsoft, is part of B3’s purpose to democratize access to the capital market through financial education.

“The financial market is constantly evolving, and so is the way we communicate with investors. Our mission is to simplify the world of investments and show that B3 is for everyone. The financial education chat joins other initiatives as an open and uninhibited dialogue channel. We want individuals to clear their doubts in a light and interactive way, demystifying the idea that investing is complicated,” explains Felipe Paiva, director of Customer Relations at B3.

Based on information from a database curated by experts from the Brazilian stock exchange, the platform’s questions and responses have undergone significant testing. The tool is constantly evolving as the database continues to expand, resulting in more refined answers for investors.

In addition to verifying information, another advantage of this search format is that it minimizes ‘shyness’ when asking questions, which can often inhibit novice investors from asking basic questions. “The answers generated by the chat can serve as a starting point to better understand the concepts of the financial market and encourage investors to deepen their knowledge in other channels”, reinforces Paiva.

“Artificial intelligence can be a great ally in the search for quality information, analyzing huge volumes of data quickly and objectively. This simple and summarized answer format serves as a gateway for those interested in the world of investments, adapting in a light and interactive way to the needs of the user,” says Rodrigo Nardoni, Vice President of Technology at B3.

AI for everyone in Brazil

Brazil has shifted into high gear in terms of AI innovation, propelling not only Latin America but also having an impact on international markets. Microsoft is committed to empowering key Brazilian organizations like Petrobras, SECUC-SP, Comgás, Atento, Brasilprev, and B3, supporting their ongoing digital transformation journeys and unlocking potential across various sectors. This level of engagement is positioning Brazil as a potential leader on AI innovation, capable of setting benchmarks for the region and beyond by influencing global AI strategies and practices.

We work at the forefront of AI evolution, ensuring our advancements align with the needs of customers, partners, and society. Our commitment is to harness AI’s potential to empower every individual, including upskilling employees, guiding students, and supporting vulnerable communities. This approach ensures that technology serves as a catalyst for equitable and inclusive progress worldwide.

Take the next step in your AI journey by exploring Microsoft AI solutions, diving into The AI Strategy Roadmap, and skilling up with Microsoft Learn’s AI learning hub to ensure you’re ready to leverage Microsoft AI to its fullest potential.

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