Over the past several years, we have seen customer concerns evolve materially. Early conversations focused primarily on privacy and lawful data handling. Today, those concerns have expanded. Leaders are now asking how they maintain operational continuity during disruption, how they adopt AI responsibly without losing control, and how they protect national, organizational, and customer interests in an increasingly volatile global environment.

These questions are not abstract. They surface in boardrooms, procurement decisions, architecture reviews, and crisis simulations. They reflect a broader shift in how trust is evaluated in digital systems. Today in Brussels we brought together attendees from around the world—policy makers, IT leaders, and enterprises—to approach these questions from the multiplicity of perspectives to move the conversation from headlines to action.

From privacy to resilience and beyond

Privacy remains foundational. But it is no longer the sole lens through which sovereignty is assessed.

Customers are increasingly concerned about business continuity in the face of cyber incidents, geopolitical tension, supply chain disruption, and network instability. They want to understand how critical workloads operate if connectivity is constrained, if dependencies fail, or if policy conditions change with little warning.

At the same time, innovation pressures have intensified. AI is becoming central to public service delivery, national competitiveness, and economic growth. Organizations cannot afford to pause progress while sovereignty questions are debated in isolation. They need approaches that allow them to move forward responsibly, balancing opportunity with control.

What we hear consistently is this: sovereignty concerns will continue to evolve. Any approach that treats them as static is already behind.

For four decades, Microsoft has operated under some of the world’s most demanding data protection, competition, and digital governance frameworks. Working closely with European institutions, regulators, and customers has shaped how we think about sovereignty—not as a regional exception, but as a discipline that must function at scale, under scrutiny, and over time. That experience matters because many of the sovereignty questions now emerging globally were first tested in Europe, long before they became mainstream elsewhere.

A consultative approach to risk management

This is why we believe digital sovereignty must be approached as consultative risk management, not a checkbox or a predefined deployment model.

Every organization faces a unique mix of regulatory obligations, cyber risk, operational exposure, and innovation goals. Even within a single institution, sovereignty requirements differ by workload. Some demand strict isolation and local control. Others require global scale, advanced security capabilities, and rapid innovation.

Our role is to help customers navigate these tradeoffs deliberately. That means working with them to assess risk, align architecture to policy realities, and design environments that reflect both today’s constraints and tomorrow’s unknowns.

This work sits at the intersection of cybersecurity, compliance, resilience, and frontier transformation. It requires ongoing engagement, transparency, and the willingness to adapt as conditions change.

Digital sovereignty posture in practice

A digital sovereignty posture that is flexible recognizes that no single approach can address every requirement. Instead, it focuses on giving organizations options, visibility, and control across a continuum of environments.

Customers operating in public cloud environments expect clear data residency options, strong encryption and access controls, and visible operational discipline. Just as important, they look for transparency into how cloud systems are governed and how exceptional situations are managed, particularly as regulatory scrutiny increases.

Those expectations do not disappear when workloads move closer to the edge. In fact, they intensify. For workloads that require greater isolation, local processing, or operation in constrained environments, hybrid and disconnected solutions become essential. In February, Microsoft announced the expansion of disconnected operations, enabling customers to run critical workloads in air-gapped environments while retaining consistent governance and operational control. This capability extends cloud-based practices into disconnected settings, supporting operational continuity without abandoning security and innovation. 

That commitment shows up in concrete safeguards that customers can independently evaluate and apply. The EU Data Boundary is one example, supporting data storage and processing within the EU and European Free Trade Association (EFTA) regions for cloud services, alongside longstanding investments in encryption, access controls, auditability, and operational transparency. These measures provide practical mechanisms for aligning cloud operations with regulatory and risk requirements, rather than relying on abstract assurances. 

At the same time, we are expanding options across hybrid and private cloud environments to support continuity, resilience, and local control where required. These investments reflect a simple reality: customer needs are not converging toward one model. They are diversifying.

Underpinning all of this are Microsoft’s digital commitments, which frame how we approach privacy, security, transparency, and responsible AI. These commitments are not marketing statements. They guide how systems are built, operated, and governed, and they provide a foundation for long-term accountability.

Practical guidance for leaders navigating sovereignty

As digital sovereignty becomes embedded in policy and procurement decisions, leaders benefit from a practical lens. Based on what we hear from customers and stakeholders, there are a few consistent themes shaping successful approaches:

• Sovereignty requirements will continue to expand beyond privacy to include continuity, resilience, and AI governance.
• Risk management is now inseparable from digital transformation strategy.
• Flexibility and optionality matter more than rigid architectures.
• Transparency and accountability are as important as technical capability.
• Sovereignty posture must consider protections against cyberthreats.

Addressing these realities requires partners who understand the full scope of the challenge and are willing to engage over the long term. It requires platforms and collaboration designed with sovereignty in mind from the start.

So what does this mean for you?

Digital sovereignty is not a destination. It is an ongoing discipline shaped by changing technology, regulation, and global conditions.

At Microsoft, we approach this work with humility and responsibility. We recognize that customer concerns will continue to evolve, and that our own platforms and practices must evolve with them. We remain committed to expanding our sovereign cloud continuum, strengthening our cloud capabilities, and delivering solutions that balance innovation with control.

Most importantly, we remain focused on delivery. Because in moments of uncertainty, what matters most is not what technology promises, but what it allows organizations to do with confidence.

Where does digital sovereignty go from here?

The future of digital sovereignty will be defined by implementation, not rhetoric. Success will depend on collaboration between governments, industry, and civil society, as well as a shared commitment to transparency and continuous improvement.

As we look ahead, our focus remains on helping organizations turn sovereignty principles into durable, scalable outcomes. That means continuing to invest in capabilities that support trust, engaging constructively with policymakers, and listening closely to the evolving needs of our customers.

Digital trust is built over time, through consistent action and openness, and that trust is one of the most important foundations we can help create.

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Deepfakes threaten trust in news, elections, brands and everyday interactions, leading us to question what’s real. Determining what’s authentic or manipulated is the subject of Microsoft’s “Media Integrity and Authentication: Status, Directions, and Futures” report, published today. The study evaluates today’s authentication methods to better understand their limitations, explore potential ways to strengthen them and help people make informed decisions about the online content they consume.

The authors conclude that no single solution can prevent digital deception on its own. Methods such as provenance, watermarking and digital fingerprinting can offer useful information like who created the content, what tools were used and whether it has been altered.

People can be deceived by media if they lack information like its origin and history, or if its information is low-quality or misleading. The goal of the report is to provide a roadmap to deliver more high-assurance provenance information the public can rely on, according to Jessica Young, director of science and technology policy in the Office of the Chief Scientific Officer at Microsoft.

Helping people recognize higher-quality content indicators is increasingly important as deepfakes become more disruptive and provenance legislation in various countries, including the U.S., introduce even more ways to help people authenticate content later this year.

Media provenance has been evolving for years, with Microsoft pioneering the technology in 2019 and cofounding the Coalition for Content Provenance and Authenticity (C2PA) in 2021 to standardize media authenticity.

Young, co-chair of the study, explains more about what it all means:

What prompted the study?

“The motivation was two-fold,” Young says. “The first is the recognition of the moment we’re in right now. We know generative AI capabilities are becoming increasingly powerful. It’s becoming more challenging to distinguish between authentic content — like content that was captured by a camera versus sophisticated deepfakes — and as a result, there’s a huge uptick right now in interests and requirements to use those technologies that exist to disclose and verify if content was generated or manipulated by AI.

“The moment has been building, and we have a desire to help ensure that these technologies ultimately drive more benefit than harm, based on how they’re used and understood.”

Young adds that the paper is meant to inform the greater media integrity and authentication ecosystem, including creators, technologists, policymakers and others to understand what is and isn’t possible currently and how we can build on it for the future.

What did the study accomplish, and what did you learn?

The report outlines a path to increase confidence in the authenticity of media. The authors propose a direction they refer to as “high-confidence authentication” to mitigate the weaknesses of various media integrity methods.

Linking C2PA provenance to an imperceptible watermark can bring relatively high confidence about media’s provenance, she says.

She notes the report has a lot of caveats too, such as how provenance from traditional offline devices like cameras, which often lack critical security features, can be less trustworthy because it’s easier to alter.

It isn’t possible to prevent every attack or stop certain platforms from stripping provenance signals, so the challenge, Young says, “is figuring out how to surface the most reliable indicators with strong security built in — and, when necessary, reinforce them with additional methods that allow recovery or support manual digital-forensics work.”

How is this study different from others?

Young says their study investigated two “underexplored” lines of thought for the three methods of verification. They define the first as sociotechnical attacks, where provenance information or the media itself could be manipulated to make authentic content appear synthetic or fake content seem real during the validation process.

“Imagine you see an authentic image of a global sporting event with 80% of the crowd cheering for the home team,” she says. “The away team engages in an online argument claiming, ‘Hey, no, that’s all a fake crowd.’ Someone could make one small, insignificant edit to a person in the corner of the picture and current methods would deem it AI generated — even if the crowd size was real. These methods that are supposed to support authenticity are now reinforcing a fake narrative, instead of the real one.

“So, knowing how different validators work, even through really subtle modifications, you could manipulate the results the public would see to try to deceive them about content,” she says. The second key topic builds on the C2PA’s work to make content credentials more durable, while also addressing reliability. This is where the research is especially novel, Young says. “We looked at how provenance information can be added and maintained across different environments — from high-security systems to less secure, offline devices — and what that means for reliability.”

Why is verifying digital media so difficult?

Authenticating media is complex because there’s not a one-size-fits-all solution, Young says.

“You have different formats that have different limitations or trade-offs for the signals they can contain,” she explains. “Whether it’s images, audio, video — not to mention text, which has a whole different array of challenges — and how strong the solutions can be applied there.”

Young says there are different requirements and opinions about what level of transparency is appropriate as well. In some cases, users might not want any of their personal information included in the digital provenance of a piece of media, while in others, creators or artists might want attribution and to opt-in for having their information included.

“So, you have different requirements or even considerations about what goes into that provenance information,” she says. “And then, similar to the field of security, no solution is foolproof. So, all the methods are complementary, but each has inherent limitations.”

Where do we go from here?

Young says that as AI-made or edited content becomes more commonplace, the use of secure provenance of authentic content is becoming increasingly important. Publishers, public figures, governments and businesses have good reason to certify the authenticity of the content they share. If a news outlet shoots photos of an event, for example, tying secure provenance information to those images can help show their audience the content is reliable.

“Government bodies also have an interest in the public knowing that their formal documents or media are reliable information about public interest matters,” Young says.

She adds that as AI modifications to media become “increasingly common” for legitimate purposes, secure provenance can provide important context to help prevent an average reader or viewer from simply dismissing that content as fake or deceptive.

“For the industry and for regulators, we note how important continued user research in this area is to drive towards more consistent and helpful display of this information to the public — to make sure it’s actually meaningful and useful in practice,” Young says.

“We have a limited set of technologies that can assist us, and we don’t want them to backfire from being misunderstood or improperly used.”

Learn more on the Microsoft Research Blog.

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1. Preparing for the integration of AI and agents.
2. Strengthening training so that everyone has the necessary skills. 
3. Fostering a culture that prioritizes cybersecurity. 

Preparing for the integration of AI and intelligent agents

Preparing for AI and agent integration calls for careful strategy, thoughtful business planning, and organization-wide adoption under solid governance, security, and management. Microsoft’s AI adoption model offers a step-by-step guide for businesses embarking on this journey and the guide offers actionable insights and solutions to manage AI risks.

Strengthening training so that everyone has the necessary skills

Technology alone isn’t enough. People are your strongest defense—and the foundation of trust. That’s why skilling emerged as a central theme throughout these past months and will continue beyond. Frontier Firms—those structured around on-demand intelligence and powered by “hybrid” teams of humans plus agents—lead by fostering a culture of continuous learning. Our blog “Building human-centric security skills for AI” offers insights and guidance you can apply in your organization.  

• Lean into your unique human strengths: Your team’s judgment, creativity, and experience are irreplaceable. Take time to invest in upskilling and reskilling them, so they can confidently guide and manage AI tools responsibly and securely. Explore Microsoft Learn for Organizations for resources to support your learning journey.
• Stay curious and agile through continuous learning: Building security resilience is an ongoing process. Regularly refresh your AI and security training, offer time and resources for employees to explore new skills, and create a supportive, engaging environment that motivates continuous growth. Find in AI Skills Navigator, our agentic learning space, AI and security training tailored to different roles.  

Investing in skilling doesn’t just reduce risk—it accelerates innovation by giving teams the confidence to explore new AI capabilities securely. 

Skilling is an ongoing practice that needs to constantly evolve alongside the business and technology landscape. Staying ahead requires an enterprise-wide strategy that aligns ever-changing business priorities with always-on skill-building. 

—Jeana Jorgensen, Corporate Vice President, Microsoft Learning

Fostering a culture that prioritizes security

As AI impacts everyone’s role, make security awareness and responsible AI practices shared priorities. Encourage your team to weave security thinking into their daily routines—creating a safer environment for all. As Vasu Jakkal, Corporate Vice President of Microsoft Security highlighted in her blog “Cybersecurity Awareness Month: Security starts with you,” it is critical that security become part of your organization’s culture and norms. 

Check out our new e-book, Skilling for Secure AI: How Frontier Firms Lead the Way for practical steps for leaders to upskill their workforce in identity management, data governance, and responsible AI practices.

From awareness to action

In the agentic AI era, people continue to be our most valuable resource. It’s essential to empower them with AI and equip them with the skills they need to use AI responsibly and securely. Cybersecurity awareness should go beyond designated months or campaigns; true awareness means taking meaningful action.   

Here are three actions you can take today to maximize your AI investments: 

1. Share the Be Cybersmart Kit with your employees. It includes tips for protecting yourself from fraud and deepfakes, guidance on safe AI usage, and key security best practices.
2. Invest in people: Focus on upskilling initiatives that support your AI transformation, cloud modernization, and security-first strategies.
3. Champion a security-first culture: Ensure cybersecurity is integral to every business discussion and woven into your overall strategy. 

Microsoft guide for securing the AI-powered enterprise

Download the guide

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Explore Microsoft Cybersecurity Awareness resources

As part of the Microsoft Secure Future Initiative (SFI), we have committed to embed security into every layer of our technology, culture, and governance—placing security above all else. Since its launch in November 2023, SFI has mobilized the equivalent of more than 34,000 engineers to proactively reduce risk and strengthen security across Microsoft and the products and services we offer our customers. A great example of this is mitigating advanced multifactor authentication attacks, where phishing-resistant multifactor authentication now protects 100% of production system accounts and 92% of employee productivity accounts. In addition, we continue to reduce the risk of compromise during new employee setup by enforcing video-based verification, now at 99%.¹

Enabling your security-first approach

This year, we have also developed new resources and tools to support security professionals in keeping their organizations secure, particularly as we enter this next era of AI. Building upon our learnings with SFI, we have created SFI patterns and practices, which is a new library of actionable guidance designed to help organizations implement security at scale.

In addition to best practices for security professionals, we continue to add articles to our Be Cybersmart Kit, which is a great starting point for security professionals that need to educate their organizations on how to be safe. The Be Cybersmart Kit contains articles on AI safety, device security, domain impersonation, fraud, secure sign-in, and phishing. The kit is just one of the many resources available on the Microsoft Cybersecurity Awareness site. 

Be Cybersmart

Help educate everyone in your organization with cybersecurity awareness resources and training curated by the security experts at Microsoft.

Get the Be Cybersmart Kit.

Those seeking more in-depth resources can access expert-level learning paths, certifications, and technical documentation to continue their cybersecurity education. And for students pursuing the field of cybersecurity, the Microsoft Cybersecurity Scholarship Program and educational opportunities like Microsoft Elevate are here to help. The goal of all these programs is to help foster a culture that puts security and continuous learning first for students and professionals alike.

Security-first in action: Franciscan Alliance

A great example of a security-first culture, especially around education and awareness training, is Franciscan Alliance, a non-profit Catholic health care organization based in Indiana. Franciscan Alliance employs a proactive and interactive strategy for cybersecurity awareness and employee education.

“We believe cybersecurity education should be continuous, engaging, and empowering—because informed employees are our strongest defense.”

—Jay Bhat, Chief Information Security Officer (CISO), Franciscan Alliance

The organization conducts monthly phishing simulations and quarterly assessments to expose staff to realistic scenarios consistently. Employees who do not pass the quarterly assessments are provided with additional training rather than being penalized, which supports a culture centered on learning and development. Training programs incorporate gamification elements to enhance accessibility and retention. Additionally, employees receive a monthly newsletter covering relevant security topics that support safe practices both professionally and personally.

During Cybersecurity Awareness Month, weekly editions are distributed, along with timely updates on emerging threats, including breaches and attacks. Franciscan Alliance also organizes threat briefings in partnership with external partners and utilizes resources such as Microsoft’s Cybersecurity Awareness materials to inform its training initiatives.

Developing security competencies in the age of AI

As organizations rapidly embrace AI, making security the first priority is not just a best practice—it’s a necessity. AI systems are powerful tools that can transform business productivity, but without robust governance and security measures, they can also introduce significant risks. To address these challenges and empower security-first leadership, we invite C-level executives to register for Microsoft’s upcoming webinar “Trust in AI: Accelerate Business Growth with Confidence,” which will feature critical discussions on how to build trust in AI for your organization.

Get started here:

• Explore the Cybersecurity Awareness Website.
• Download the Be Cybersmart Kit and share it with your teams.
• Explore SFI patterns and practices for actionable security guidance
• Learn ways to keep your personal devices and data safer online with Microsoft 365.
• Sign up for the AI Skills Navigator program that provides AI learning path trainings.
• College students can apply for the Microsoft Cybersecurity Scholarship Program.

Additionally, Microsoft’s Chief Product Officer of Responsible AI Sarah Bird will moderate the panel, “Cyber and AI, Strategic Risk and Competitive Advantage,” at the NASDAQ Summit on October 21, 2025, at the New York Stock Exchange, where industry experts will provide guidance on governance and security for AI. In this session, experts will discuss real-world use cases, regulatory developments, and the strategic implications of integrating AI into enterprise environments. Events such as these are incredible opportunities for executives to deepen their understanding and lead with confidence in the age of AI.

Get the Be Cybersmart Kit

Make the most out of Cybersecurity Awareness Month

We hope that these resources provide you with the learning, training, and confidence to set you and your organizations up for success—both this month and beyond. Now is the time to build a culture with a security-first mindset by making security part of your daily habits at work, home, and everywhere else. A security-first mindset means staying informed, proactively protecting digital assets, and encouraging others to do the same. Security is a team sport. By promoting vigilance and shared responsibility, we can create a safer world for all.

To learn more about Microsoft Security solutions, visit our website. Bookmark the Security blog to keep up with our expert coverage on security matters. Also, follow us on LinkedIn (Microsoft Security) and X (@MSFTSecurity) for the latest news and updates on cybersecurity.

¹April 2025 SFI progress report.

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The past year has seen a wave of AI adoption by organizations of all sizes, prompting a renewed focus on effective AI governance in practice. Our customers and partners are eager to learn about how we have scaled our program at Microsoft and developed tools and practices that operationalize high-level norms. 

Like us, they have found that building trustworthy AI is good for business, and that good governance unlocks AI opportunities. According to IDC’s Microsoft Responsible AI Survey that gathered insights on organizational attitudes and the state of responsible AI, over 30% of the respondents note the lack of governance and risk management solutions as the top barrier to adopting and scaling AI. Conversely, more than 75% of the respondents who use responsible AI tools for risk management say that they have helped with data privacy, customer experience, confident business decisions, brand reputation, and trust.

We’ve also seen new regulatory efforts and laws emerge over the past year. Because we’ve invested in operationalizing responsible AI practices at Microsoft for close to a decade, we’re well prepared to comply with these regulations and to empower our customers to do the same. Our work here is not done, however. As we detail in the report, efficient and effective regulation and implementation practices that support the adoption of AI technology across borders are still being defined. We remain focused on contributing our practical insights to standard- and norm-setting efforts around the world. 

Across all these facets of governance, it’s important to remain nimble in our approach, applying learnings from our real-world deployments, updating our practices to reflect advances in the state-of-the-art, and ensuring that we are responsive to feedback from our stakeholders. Learnings from our principled and iterative approach are reflected in the pages of this report. As our governance practices continue to evolve, we’ll proactively share our fresh insights with our stakeholders, both in future annual transparency reports and other public settings.

Key takeaways from our 2025 Transparency Report 

In 2024, we made key investments in our responsible AI tools, policies, and practices to move at the speed of AI innovation.

We improved our responsible AI tooling to provide expanded risk measurement and mitigation coverage for modalities beyond text—like images, audio, and video—and additional support for agentic systems, semi-autonomous systems that we anticipate will represent a significant area of AI investment and innovation in 2025 and beyond. 

We took a proactive, layered approach to compliance with new regulatory requirements, including the European Union’s AI Act, and provided our customers with resources and materials that empower them to innovate in line with relevant regulations. Our early investments in building a comprehensive and industry-leading responsible AI program positioned us well to shift our AI regulatory readiness efforts into high gear in 2024. 

We continued to apply a consistent risk management approach across releases through our pre-deployment review and red teaming efforts. This included oversight and review of high-impact and higher-risk uses of AI and generative AI releases, including every flagship model added to the Azure OpenAI Service and every Phi model release. To further support responsible AI documentation as part of these reviews, we launched an internal workflow tool designed to centralize the various responsible AI requirements outlined in the Responsible AI Standard. 

We continued to provide hands-on counseling for high-impact and higher-risk uses of AI through our Sensitive Uses and Emerging Technologies team. Generative AI applications, especially in fields like healthcare and the sciences, were notable growth areas in 2024. By gleaning insights across cases and engaging researchers, the team provided early guidance for novel risks and emerging AI capabilities, enabling innovation and incubating new internal policies and guidelines. 

We continued to lean on insights from research to inform our understanding of sociotechnical issues related to the latest advancements in AI. We established the AI Frontiers Lab to invest in the core technologies that push the frontier of what AI systems can do in terms of capability, efficiency, and safety.  

We worked with stakeholders around the world to make progress towards building coherent governance approaches to help accelerate adoption and allow organizations of all kinds to innovate and use AI across borders. This included publishing a book exploring governance across various domains and helping advance cohesive standards for testing AI systems.

Looking ahead to the second half of 2025 and beyond 

As AI innovation and adoption continue to advance, our core objective remains the same: earning the trust that we see as foundational to fostering broad and beneficial AI adoption around the world. As we continue that journey over the next year, we will focus on three areas to progress our steadfast commitment to AI governance while ensuring that our efforts are responsive to an ever-evolving landscape: 

Developing more flexible and agile risk management tools and practices, while fostering skills development to anticipate and adapt to advances in AI. To ensure people and organizations around the world can leverage the transformative potential of AI, our ability to anticipate and manage the risks of AI must keep pace with AI innovation. This requires us to build tools and practices that can quickly adapt to advances in AI capabilities and the growing diversity of deployment scenarios that each have unique risk profiles. To do this, we will make greater investments in our systems of risk management to provide tools and practices for the most common risks across deployment scenarios, and also enable the sharing of test sets, mitigations, and other best practices across teams at Microsoft.

Supporting effective governance across the AI supply chain. Building, earning, and keeping trust in AI is a collaborative endeavor that requires model developers, app builders, and system users to each contribute to trustworthy design, development, and operations. AI regulations, including the EU AI Act, reflect this need for information to flow across supply chain actors. While we embrace this concept of shared responsibility at Microsoft, we also recognize that pinning down how responsibilities fit together is complex, especially in a fast-changing AI ecosystem. To help advance shared understanding of how this can work in practice, we’re deepening our work internally and externally to clarify roles and expectations.

Advancing a vibrant ecosystem through shared norms and effective tools, particularly for AI risk measurement and evaluation. The science of AI risk measurement and evaluation is a growing but still nascent field. We are committed to supporting the maturation of this field by continuing to make investments within Microsoft, including in research that pushes the frontiers of AI risk measurement and evaluation and the tooling to operationalize it at scale. We remain committed to sharing our latest advancements in tooling and best practices with the broader ecosystem to support the advancement of shared norms and standards for AI risk measurement and evaluation.

We look forward to hearing your feedback on the progress we have made and opportunities to collaborate on all that is still left to do. Together, we can advance AI governance efficiently and effectively, fostering trust in AI systems at a pace that matches the opportunities ahead. 
Explore the 2025 Responsible AI Transparency Report.

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Research has always been an integral part of Microsoft’s identity, driving our role as a global technology leader. Since 1991, Microsoft Research has dedicated itself to a fundamental research approach—advancing knowledge, deepening our understanding of the world, and exploring how technology can empower people and organizations. Through its extensive body of publications and a commitment to openly sharing its work, Microsoft Research continues to collaborate with the global research community to drive breakthroughs in AI and beyond. Together, we are pushing the boundaries of what’s possible to extend human capability, create value for our customers, and deliver broad societal benefit. 

Transforming research with AI at Microsoft Research 

With Microsoft leading the charge in AI, Microsoft Research teams are at the forefront, using our expertise, fostering thought leadership, and driving innovation in AI and research. AI is at the center of many of Microsoft Research’s pioneering projects, from helping researchers analyze massive datasets within seconds, inventing new AI solutions that would benefit humanity, and collaborating with the global research community through the Accelerating Foundation Models Research (AFMR) program.  

Microsoft Research is in a unique position where it can not only adopt and use AI but also invent AI. We have made significant investments in AI, building new AI methods, models, and technologies. To infuse AI more deeply into the research process, an experimental initiative is underway, helping teams move faster, think bigger, and share more effectively. This initiative breaks down into three key strategies: using, infusing, and diffusing AI across the organization. 

• Using AI (Tools and Operations) focuses on optimizing access and advancement of AI.
• Infusing AI (Research and Development) is about maximizing the potential of AI to revolutionize research processes.
• Diffusing AI (Connectivity and Information Flow) ensures rapid sharing of AI insights, tools, and learnings with others, both inside and outside of Microsoft Research. 

The goal is not just to adopt AI, but to augment and reinvent the way research is done—empowering everyone in the organization to achieve more. 

The integration of AI into research processes at Microsoft Research provides valuable insights for researchers and businesses. Using AI can accelerate innovation cycles, improve operational efficiency, and lead to the development of cutting-edge tools and products. These advancements highlight how AI can reinvent traditional workflows, streamline operations, and drive growth and profitability, making it a strategic focus for organizations to implement. 

GraphRAG: Advancing research with knowledge graphs 

GraphRAG is a modular graph-based retrieval augmented generation (RAG) system that uses large language models to create knowledge graphs from raw text. This technique enhances large language model performance on private datasets by providing structured data and summaries, making it easier for researchers to extract meaningful insights from complex data. 

The changes that are happening in AI right now, they really are surprising. The capabilities are expanding so quickly. I think of it as kind of an accelerator. Everything that we do in research, we can do faster, we can ask more questions, and this has all been kind of a warp speed thing.

—Nathan Evans, Principal Software Architect at Microsoft Research 

Data Formulator: Transforming data into insights 

Data Formulator is an innovative tool designed to help researchers quickly explore and analyze data. By using AI, Data Formulator lets users to create rich visualizations without the need for extensive programming knowledge. This tool combines AI and interactive approaches to communicate visualization intent, making data analysis more accessible and efficient 

AI really speeds up our experimentation process. In the past, we really needed to do a lot of hacking over weeks to experiment on designs. But now we can have a high-level thought, we can do the prototype in a short amount of time, and we can start thinking on top of that.

—Chenglong Wang, Senior Researcher at Microsoft Research 

Accelerating Foundation Models Research: Democratizing AI research  

The Accelerating Foundation Models Research (AFMR) program provides academic researchers with access to state-of-the-art foundation models hosted on Microsoft Azure through Microsoft Azure AI services. This initiative fosters a global AI research network and offers robust, trustworthy models that help further research in disciplines ranging from scientific discovery and education to healthcare, multicultural empowerment, legal work, and design. 

The AFMR program works with the broader academic research community to explore different aspects of foundation models to accomplish three goals:  

Goal 1: Align AI with shared human goals, values, and preferences 

This involves enhancing the safety, robustness, sustainability, responsibility, and transparency of AI models. One notable project aligned to this goal is “ERBench: An Entity-Relationship based Automatically Verifiable Hallucination Benchmark for Large Language Models.” For this project, researchers created ERBench which helps in evaluating and improving the accuracy and reliability of AI-generated content. This ensures that AI models align with human values and reduces the risk of misinformation.  

Goal 2: Improve AI-human interactions 

The second goal focuses on improving AI-human interactions by increasing trust, human ingenuity, creativity, and productivity while reducing the risk of developing AI that is harmful for individuals and society. The project “As Generative Models Improve, People Adapt their Prompts” explores how prompting changes as generative AI models improve. Results showed that participants using more advanced models produced better, longer, and more descriptive prompts. This research provides valuable insights into the evolving dynamics between humans and AI, helping to create more intuitive and effective AI systems. 

Goal 3: Accelerate scientific discovery 

The third goal is to accelerate scientific discovery through proactive knowledge discovery, hypothesis generation, and multimodal data generation. One project that exemplifies this goal explored “Artificial Intelligence–Based Copilots to Generate Causal Evidence.” In this initiative, large language models were explored as causal “copilots” to help identify flaws in medical study designs. These models could assist researchers by providing expert guidance in study design, improving the accuracy of conclusions drawn from the studies. 

AI is really important in research because AI has the potential, the huge potential to really accelerate the research, which is needed to address some of the greatest challenges of today and tomorrow.

—Evelyne Viegas, Technical Advisor at Microsoft Research

The next frontier: Looking ahead to the future of AI in research 

As scientific research evolves in an era powered by AI and cloud technologies, the opportunities for innovation, collaboration, and global impact are unprecedented. From accelerating scientific discovery to improving human-agent alignment, foundation models are reshaping how research is conducted, shared, and scaled. Looking ahead, researchers and institutions must not only embrace these tools but also build robust frameworks for adoption, and evaluation. 

There is still much more for us to explore on how we can advance research at Microsoft and we’re just getting started. 

The post Microsoft as customer zero: Empowering research teams with AI appeared first on The Microsoft Cloud Blog.

The skills gap is widening, and it is our collective responsibility to bridge it. Business leaders and professionals are exploring ways to build and enhance critical skills within their teams, and Microsoft is leading the charge. 

In addition to launching ambitious skill-building initiatives such as the upcoming Microsoft AI Skills Fest, we’re also eager to spotlight innovative organization like Founderz, a groundbreaking online learning platform that has gone from a bold idea to a leader in AI skilling in just a few years. Their story is worth sharing not only because of their emerging role in ensuring the workforce is prepared for the future, but because it’s a testament to the power of innovation, perseverance, and the impact of just one company believing in a vision.  

One “yes” can change everything 

Co-founders Anna Cejudo and Pau Garcia-Mila had a simple but powerful idea: what if online business education could capture the depth, collaboration, and networking of the world’s top business schools—but in a way that was scalable, accessible, and built for the AI-powered future? 

“We felt there is still a big gap between the experience we have when we go to an on-site business school—where you meet the best professors, the best content—and the way we learn online,” explained Pau Garcia-Mila, Co-Chief Executive Officer and Co-Founder.

They spent years building the technology behind Founderz, investing in AI-powered learning models that would make online education engaging, interactive, and deeply effective. But by 2023, they were at a breaking point. Funding had run out, and they needed a breakthrough.

In a final effort, they sent three emails to companies at the forefront of AI—hoping one of them would see what they saw: a future where AI education was truly transformative. Only Microsoft responded. 

Founderz was accepted into the Microsoft for Startups Founders Hub, which provided access to industry-leading AI services, expert guidance, and essential technology to supercharge their growth. Entering the Microsoft for Startups Founders Hub at Tier 4 also unlocked USD150,000 in Microsoft Azure credits, enabling the company to scale their platform, refine their AI-powered learning model, and start delivering high-quality AI education at scale. 

Today, Founderz itself is helping change lives.

“In 2024, we had roughly 10,000 users learning AI with Founderz,” recalled Anna Cejudo, co-CEO and co-founder. “By the end of the year, we were at 50,000. And now, by the beginning of March, we reached 100,000 users training in AI. The real revolution isn’t AI—it’s education,” added Anna, highlighting the fundamental role of learning in driving change. They’ve also become a Microsoft Training Services Partner, making the decision to offer training exclusively on Microsoft AI technology.  

AI skilling done differently 

Founderz is far from being just another online course provider. Pau, Anna, and their growing team are rethinking how AI is taught by blending structured learning with real-time collaboration, personalized AI-powered support, and a hands-on approach to applying AI in real-world scenarios. 

At the heart of the Founderz learning experience are high-quality, cinematic-style lectures. Unlike traditional online courses that rely on static, slide-based presentations, Founderz films its courses in a MasterClass-style format, featuring top AI experts from Microsoft and beyond. This approach allows learners to hear directly from the people shaping the future of AI. 

Expert content in student’s native language 

But Founderz goes beyond delivering engaging content—it’s about accessibility. A core mission is to provide top-tier AI education in students’ native languages. Next-generation lip-syncing technology ensures that learners experience AI-powered content seamlessly, without language barriers.

“I can watch a Responsible AI class from Microsoft’s Mihaela Vorvoreanu in my language,” says Pau Garcia-Mila. “She speaks in first person, saying, ‘When we built this Responsible AI model at Microsoft.’ I’d love to be able to learn from the source in my mother tongue.”

Small group collaboration  

While putting “thousands of people in a virtual room” enables Founderz to pay the best professors at a lower per-student cost, the company also sought to build a platform that supported meaningful collaboration. AI-powered tools match students into small, diverse learning circles, where they tackle real-world AI challenges, share insights, and build lasting professional networks. 

Multilingual student support around the clock 

To further support its rapidly growing user base, Founderz’ team of AI-powered teaching assistants or “Fellows” provide real-time multilingual support, allowing learners to receive help in their native language while keeping operations efficient for the human support team.  

As Pau Garcia-Mila explained, “The Fellows are speaking any language in the world, but our human team sees everything in English,” ensuring seamless interaction across different languages. 

These AI-powered teaching assistants provide real-time feedback, analyze student interactions, and escalate complex questions to human instructors when needed. Whether a learner is a complete beginner or an experienced professional, Founderz ensures they receive the support they need to succeed. 

Education means opportunity

Founderz’ journey from a bold idea to an emerging AI skilling leader is proof that AI education is more than just accessing information—it’s about unlocking potential. Its pioneering efforts continue to inspire countless organizations to embrace AI education and drive meaningful transformation worldwide.

As Anna Cejudo puts it, “Education means opportunity, and if we can deliver high-quality education to as many people as possible, we’re giving them the chance to change their lives and control their futures.” 

At Microsoft, we couldn’t agree more. Microsoft’s mission has always been about creating technology that empowers others to innovate and solve real-world problems. This holds true in the age of AI. Our commitment to skilling is not just about technology adoption, it’s about people development. Over the past year, Microsoft has trained and certified over 23 million people across more than 200 countries in digital skills, with the goal of ensuring that everyone has the opportunity to succeed in a world where AI will be commonplace and a natural extension of everything we do.  

Unlock the future—Join the Microsoft AI Skills Fest 

As part of our ongoing investment in global skilling, Microsoft is bringing AI skilling to everyone with the Microsoft AI Skills Fest—a global event designed to bring together customers and partners, tech and business professionals, and AI enthusiasts to help build the skills we all need to thrive in the AI economy.  

Beginning April 8, 2025, we’re kicking off the fun with an attempt to set a GUINNESS WORLD RECORDS™ title for the most users to take an online multi-level artificial intelligence lesson in 24 hours. After that, we’re inviting everyone to continue building their skills with 50 days to explore Microsoft’s AI apps and services.  

Let’s make history together.

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¹IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.

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In a recent playbook, Accelerating sustainability with AI: Innovations for a better future, we outlined our five plays to advance sustainability, providing insight into our work at Microsoft and how business leaders around the world are creating a new path forward.

The reason to choose AI for this work? It has three unique abilities that can help organizations overcome key bottlenecks. AI can: (1) measure, predict, and optimize complex systems, (2) accelerate the development of sustainability solutions, and (3), empower the sustainability workforce. These capabilities make AI a critical enabler of progress.

Accelerate sustainability with AI

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How can business leaders harness AI to accelerate resilience, efficiency, and sustainability in their organization?

I recently met with Lindsay Myers, Vice President, Commercial Cross Solutions at Microsoft, who leads our Commercial Sustainability business, to talk more about this guidance and how business leaders can harness AI to accelerate resilience, efficiency, and sustainability in their organizations.

Toby: Hi Lindsay, before we dive into the playbook, can you share your thoughts on how organizations are adopting AI to address these interconnected goals of resilience, efficiency, and sustainability?

Lindsay: It’s important to highlight how interconnected these goals are in many organizations today. We often see initiatives started by sustainability teams result in significant cost savings for organizations. This might be efficiency gains for existing operations, or entirely new approaches like digital twins that enable rapid iteration before initial prototypes are built. When companies choose an approach like digital twins, it can reduce the materials needed for physical models—saving time and costs—while improving resilience through agility.

Explore customer and partner examples of AI innovation

Toby: Can you give me some examples of customers and partners who are doing this work today?

Lindsay: AI is making a real difference in helping organizations prepare for climate risks, innovate for maximum efficiency, and solve complex challenges. For example, in Germany, where urban flooding is a major concern, cities are searching for innovative ways to mitigate the impacts of heavy rainfall and its impact on communities and infrastructure. Esri, a global leader in geographic information system (GIS) software is helping cities unlock the power of digital twins driven by geospatial data and AI. This solution helped the City of Stuttgart cut its reality mapping time from five months to 24 hours, enabling local government and public safety staff to understand potential impacts and make decisions faster.

Stadtwerke München (SWM), the municipal utilities company serving Munich, has made it its mission to drive every aspect of the city’s energy, heating, and mobility transition forward. To accomplish this, it needed maximum-efficiency processes, such as predictive infrastructure maintenance and optimized operations planning. It has turned to Microsoft Azure and Azure IoT to efficiently provide power to its public transport fleet of 100% electrified vehicles.

Unlock new possibilities with data and AI

Toby: Those are inspiring examples; they give a real sense of AI’s potential. The playbook outlines 5 plays, or ways that organizations can unlock this potential. Could you describe some of these?

Lindsay: Let’s talk first about the first two plays and how they work together.

Investing in AI solutions to measure, predict, and optimize complex systems can drive both innovation and efficiency, helping companies focus on the most strategic priorities for business resilience.

For example, Mitiga Solutions, a global leader in climate risk intelligence and a Microsoft Climate Innovation Fund investment leverages AI, high-performance computing, and advanced climate models to predict the impact of physical climate hazards on any asset, anywhere in the world, from now until the end of the century. This helps infrastructure, commercial real estate, insurers, and companies across industries comply with climate disclosure regulations while proactively strengthening their resilience.

 With AI-powered solutions, businesses can swiftly tackle complex challenges across their own supply chains and for their customers. This not only positions companies as leaders in sustainability but can also unlock new market opportunities and enhance their competitive advantage.

It’s crucial to build a strong digital and data infrastructure to maximize AI’s potential—your AI is only as good as the data it relies on. That’s why having high-quality, representative data and the right processing infrastructure is essential. It enables teams to make informed decisions and provides accurate input for AI applications.

For many of our customers and partners, these two plays are closely linked. The foundational work involves bringing all the necessary data together in one place, like in Microsoft Fabric. What’s amazing about Fabric is it lets you reason over both internal and external data, which is incredibly helpful for things like regulatory reporting.

Once your data is set up properly, your team can use solutions such as Microsoft Copilot to ask questions of their data, generate reports, and learn from industry best practices. Copilot streamlines these tasks, reducing manual work and enabling practitioners to focus their time on new strategic initiatives.

Minimize resource use in AI design and operations

Toby: When I talk to organizations looking to adopt AI, customers and partners often want to learn more about what Microsoft is doing to reduce the environmental impact of AI. Could we talk a bit about that?

Lindsay: Absolutely. Let’s talk about play 3 and how that relates to our work at Microsoft.

AI has its own energy and water demands, so it’s crucial to minimize resource use and move toward powering AI systems with carbon-free energy. In addition, since AI infrastructure is often concentrated in specific regions, it is essential to support the local communities where datacenters are located. At Microsoft, we’re innovating across three critical areas to continue to advance the sustainability of cloud and AI services:

1. Optimizing datacenter energy, water, and waste efficiency while protecting ecosystems.
2. Advancing low-carbon materials and creating global markets to promote industry-wide sustainability.
3. Enhancing the energy efficiency of AI and cloud services.

Many of our customers and partners want to know not only what we’re doing, but also what they can do to manage resource use. Our Well-Architected Framework sustainability guidance provides a great starting point, as well as small language models that perform specific tasks using fewer resources than larger models.

Build workforce capacity to use AI for sustainability

Toby: The pace of innovation in this domain is incredible. Is there anything more you’d like to add in terms of how your team helps leaders move their ideas from concept to implementation?

Lindsay: The way forward on this journey is through people working together, and this is an area where we can help customers and partners make progress. Let’s talk about the final play first:

For companies to be able to put AI’s three game-changing capabilities to work, they must have skills to use AI effectively. Microsoft has training programs focused on building AI fluency, supporting nonprofits, businesses, and governments in advancing workforce AI technical skills and promoting safe and responsible AI development.

Microsoft’s AI learning hub can empower customers on their AI transformation journey, and customers can also use Copilot to connect with their data in Microsoft Cloud for Sustainability and sustainability data solutions in Microsoft Fabric. With these tools, employees can quickly gain insights, understand gaps, and identify what’s needed to move initiatives forward.

Toby: Thank you, Lindsay!

Transform business using generative AI

For business leaders wanting to put these plays in action and guide their organizations through effective AI adoption, we’ve published the 2025 AI Decision Brief: Insights from Microsoft and AI leaders on navigating the generative AI platform shift. This report is packed with perspectives from top Microsoft leaders and insights from AI innovators, along with stories of companies across industries that have transformed their businesses using generative AI.

2025 AI Decision Brief

Advance AI and drive consistent AI value in your org

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The post Harnessing AI for resilience, efficiency, and sustainability appeared first on The Microsoft Cloud Blog.

Beyond the tools that empower businesses to shape their future with AI in a rapidly evolving market, our leaders at Microsoft are shaping our own organization with this technology. In this series, FYAI, we’ll highlight leaders from around Microsoft that are driving forces in our AI strategy for their unique perspective on our AI transformation; for your AI information, if you will.

Insights from Sarah Bird, Chief Product Officer (CPO) of Responsible AI

In this edition, we hear from Sarah Bird, Microsoft’s Chief Product Officer (CPO) of Responsible AI, ahead of her appearance at South by Southwest (SXSW) where she’ll be discussing the evolving safety practices for generative AI.  

In this Q&A session, Sarah shares her insights on various aspects of responsible AI, including her journey and dedication to responsible AI, her role as Chief Product Officer, the importance of integrating responsible AI early in the development process, and her insights on future AI breakthroughs and their safety implications. 

Let’s explore Sarah Bird’s experiences and perspectives on the evolving landscape of AI and discover how Microsoft is building trustworthy AI systems. 

FYAI: Responsible AI with Sarah Bird

 Who influenced you to pursue a career in responsible AI?

“For me, it’s less about who influenced me to pursue this career and more about who I’m helping every day through my work. AI is one of the most empowering technologies we have, but we can’t unlock its full potential without solving for responsible AI. That’s what makes this work so important—it’s about ensuring AI is safe and beneficial for everyone. And to do that, we have to work across boundaries. It reminds me of my grad school days—responsible AI is the ultimate group project, bringing together technology, society, and law to tackle these complex challenges in a meaningful way.” 

What does the role of chief product officer, responsible AI, actually mean? Tell us what your day-to-day looks like. 

“No two days are the same, and that’s what keeps me energized. At the core, my team is focused on three key things: spotting new risks, figuring out how to tackle them—especially when they’re things we’ve never seen before—and making sure our solutions are scalable so others can apply them easily. That framework guides us, but the reality is, AI is evolving fast. So a big part of our work is staying nimble—triaging issues in real-time, applying what we learn in practice, and adapting quickly to test and deploy new systems. It’s a mix of strategy and problem-solving, which is what makes it exciting.”

Where are you noticing gaps in companies’ implementation of AI safety practices?

“It’s been really inspiring to see how much more mature customers are getting with their responsible AI roadmaps and deployment. There’s real progress happening. That said, people are still learning, and the level of maturity varies across industries—some are further along than others. If there’s one thing I could shout from the rooftops, it’s that responsible AI can’t be an afterthought. It needs to be built into the entire development process from the start, not just bolted on at the end. It’s about putting all the pieces together to create a complete, responsible AI lifecycle.”

When do you think the next AI breakthrough is going to happen and what does that mean for safeguards?

“As an engineer, I’m focused on problem-solving rather than predicting when the next big breakthrough will happen. But I will say—it’s an exciting journey, especially with the pace of innovation. And while we still need another major leap before we can talk about the reality of what’s next, what’s really exciting about this space is that the breakthrough isn’t just the technology itself—it’s how we apply it. The real magic happens at the intersection of tech and people, and figuring out how to bridge that responsibly is what makes this work so fascinating.”

Why do you feel safety and innovation go hand in hand? 

“A goal of ours as a company is to help people do more with AI. We are constantly pushing the boundaries of what’s possible and doing so in a safe, trusted way. As I’ve said, safety is not just a ‘nice to have’ bolted on at the end of a project, but a critical piece of developing high-quality AI systems. I look at safety issues as a measure of quality – is your AI performing as well as it should be? We can’t innovate and drive meaningful progress if we don’t solve for this.” 

2025 AI Decision Brief

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Learn more about Microsoft’s responsible AI work 

At Microsoft, we’re committed to the responsible advancement and use of AI. Our approach is guided by principles that ensure AI development maximizes benefits and minimizes potential harms. We incorporate responsible AI practices from the beginning by training our employees to evaluate risks and collaborating with experts to review and test technologies. 

We believe that advancing safe, secure, and trustworthy AI requires a mix of industry commitments, policies, and global governance. Responsible AI is an ongoing journey that involves continuous learning and collaboration.

Sarah Bird is at the forefront of ensuring that AI technologies are developed and deployed responsibly, and her team is dedicated to building tools that test AI systems rigorously to ensure they work as intended and are safe, inclusive, and beneficial for everyone. As she highlights, by integrating responsible AI practices from the start, we can unlock the full potential of AI while maintaining the highest standards of safety and innovation. 

Want to learn more?  

• Are you attending SXSW? Check out Sarah’s panel on Wednesday, March 12: Building Trustworthy AI: Evolving Safety Practices for GenAI. 
• Visit our Understanding AI at Microsoft page to catch up on the latest content from our Building AI Responsibly blog series.
• Read Grow Your Business with AI You Can Trust to discover how safe and secure AI business practices can enhance performance and effectively drive impact.

The post FYAI: The role of responsible AI with Microsoft CPO Sarah Bird appeared first on The Microsoft Cloud Blog.

Generative AI has been on a phenomenal growth trajectory over the past few years. We’re seeing businesses across industries using AI to increase productivity, streamline processes, and accelerate innovation. As generative AI applications continue to become more powerful, the question isn’t whether organizations will take advantage of AI, but how they can use it most effectively.

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. In this age of generative AI, we’re committed to sharing what we’ve learned to help further this mission. That’s why we wrote the AI Decision Brief. 

This report is packed with perspectives from top Microsoft leaders and insights from AI innovators, along with stories of companies across industries that have transformed their businesses using generative AI. It’s also full of pragmatic tips to help your company with its own AI efforts. 

Here’s a more detailed look at what you’ll find in the report.

The state of generative AI today 

The world has embraced generative AI with unprecedented speed. While it took seven years for the internet to reach 100 million users, ChatGPT reached those numbers in just two months.¹ And although generative AI is relatively new to the market, adoption is rapidly expanding. In fact, current and planned usage among enterprises jumped to 75% in 2024 from 55% in 2023, according to an IDC study.²  

Put another way, AI is rapidly evolving into what economists call a general-purpose technology. But getting to the point where everyone on the planet has AI access and takes advantage of that access will require some effort, including: 

• Committing to responsible, trustworthy AI.
  For all people, organizations, and nations to embrace AI, it must be responsible, ethical, fair, and safe. As Microsoft Vice Chair and President Brad Smith says in this report, “Broad social acceptance for AI will depend on ensuring that AI creates new opportunities for workers, respects enduring values of individuals, and addresses the impact of AI on local resources such as land, energy, and water.” 
• Overcoming adoption challenges.
  Organizations face several challenges in adopting generative AI, such as skill shortages, security concerns, and regulation and compliance issues. Training employees to use AI and building data privacy, security, and compliance into your AI adoption plan are essential.
• Understanding the winning formula.
  There’s a striking difference between customers in the AI exploration stage and those who have fully embraced it. The highest-performing organizations gain almost four times the value from their AI investments than those just getting started. Plus, those high performers are implementing generative AI projects in a fraction of the time.²

Where generative AI is headed

AI capabilities are doubling at a rate four times that of historical progress.² This exponential growth tells us that the effects of AI-powered automation, scientific discovery, and innovation will also accelerate. We expect generative AI to revolutionize operations, enable new and disruptive business models, and reshape the competitive landscape in many ways, including:

• The future of work.
  As the use of generative AI in companies continues to grow, employees are starting to collaborate with AI rather than just treating it as a tool. This means learning to work with AI iteratively and conversationally. “Effective collaboration involves setting expectations, reviewing work, and providing feedback—similar to managing an employee,” explains Jared Spataro, Microsoft Chief Marketing Officer, AI at Work. 
• The organizations leading innovation.
  Startups, software development companies, research organizations, and co-innovation labs where startups and software giants collaborate on solutions will all continue to shape AI innovation.  
• Sustainable AI.
  Generative AI is helping build a more sustainable future thanks to tools that integrate renewable energy into grids, reduce food waste, and support socially and environmentally beneficial actions.

How to advance generative AI in your organization 

As we help companies move from talking about AI to translating it into lasting results, we’ve gained a unique perspective on the generative AI strategies that drive business impact. You’ll find many of them in this report, including:

• Best practices for using generative AI at scale.
  Get tips for developing a scalable AI strategy that best suits your organization, implementing your AI adoption plan, and managing your AI efforts over time. 
• Ways to accelerate your AI readiness.
  Get checklists for creating your organization’s AI business strategy, technology and data strategy, implementation strategy, cultural and mindset shift, and governance plan. 
• Customer success stories.
  See how businesses across industries—including healthcare, energy, transportation, and finance—are demonstrating what’s possible with AI now, and in the future. Plus, explore which Microsoft and AI tools they’re using to succeed.

Maximize generative AI with insights from Microsoft leaders

We couldn’t be more excited about the promise of generative AI. Whether you’ve already begun using AI at your organization or are just getting started, we’re here to help you ease the journey and maximize your results.

Get The 2025 AI Decision Brief now for Microsoft AI leadership perspectives on: 

• Empowering the future: AI access for us all—Brad Smith, Vice Chair and President.
• How AI is revolutionizing IT at Microsoft—Nathalie D’Hers, CVP Microsoft Digital (IT).
• Learnings on the business value of AI from IDC—Alysa Taylor, Chief Marketing Officer, Commercial Cloud and AI.
• The future of work is AI-powered—Jared Spataro, Chief Marketing Officer, AI at Work.
• Microsoft’s commitment to supporting customers on their AI transformation journey—Judson Althoff, Executive Vice President and Chief Commercial Officer.
• How software development companies are paving the way for AI transformation—Jason Graefe, Corporate Vice President, ISV and Digital Natives.
• How to stay ahead of emerging challenges and cyberthreats—Vasu Jakkal, Corporate Vice President, Microsoft Security Business.

AI Decision Brief

Empower your organization and learn how AI is reshaping businesses through insights shared by Microsoft leaders

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¹ Benj Edwards, “ChatGPT sets record for fastest-growing user base in history, report says: Intense demand for AI chatbot breaks records and inspires new $20/mo subscription plan,” Ars Technica, February 1, 2023.

² IDC InfoBrief, sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.

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