The post The UK’s opportunity to seize growth in the age of agentic AI appeared first on The Microsoft Cloud Blog.
]]>The United Kingdom (UK) is on the brink of a half-a-trillion-pound opportunity, powered by AI and cloud technologies that are set to transform industries, boost productivity, and redefine the way we work. As Europe’s most advanced digital economy, home to 171 unicorns worth more than £800 billion, the UK has already proven its appetite for innovation, investing more than £20 billion in AI since 2016. But realizing AI’s full potential isn’t just about investment, it’s about action.
AI is no longer a distant concept. Businesses across every sector are already embedding AI-powered agents into their operations—automating workflows, streamlining decision-making, and eliminating digital drudgery to free employees for more impactful work. The rise of agentic AI—technology that doesn’t just respond to commands but takes action on our behalf—marks a major shift, poised to revolutionize everything from customer service to cybersecurity, driving efficiency, resilience, and innovation at scale.
And yet, a stark AI divide is emerging. More than half of UK organizations still lack a formal AI strategy, and 57% of business leaders report a growing gap in productivity between AI adopters and non-adopters. With employees and leaders already stretched thin, the demand for AI-powered solutions has never been more pressing.
The question is no longer whether AI will reshape the UK economy, but how quickly businesses will step up to seize the opportunity. Organizations that act decisively—building clear AI strategies and investing in the right capabilities—will be the ones that thrive. I highlighted several of these leading organizations during my AI Tour keynote, and I’m excited to share more of their journeys here.
Pets at Home, the UK’s largest pet care company, is transforming its operations with AI agents powered by Microsoft Copilot Studio. The company, which includes 450 retail stores, an online platform, veterinary practices, and grooming services, initially operated in silos but underwent a digital transformation to unify the customer experience across all channels using Microsoft Azure.
With a centralized data platform in place, Pets at Home turned to AI to enhance efficiency. One of the first AI agents supported fraud detection, swiftly analyzing vast amounts of data to identify suspicious transactions, such as repeated use of the same image for fraudulent refund claims. This has significantly improved fraud investigation speed and accuracy.
AI is also powering personalized customer interactions. With 8 million loyalty program members and 10 million pets, the company uses machine learning to recommend tailored pet care solutions across its retail, veterinary, and grooming services. This ensures customers receive relevant, stage-specific pet care guidance.
The company’s veterinary practices are using AI to reduce administrative tasks, allowing clinicians to focus more on patient care. AI-powered transcription services assist during consultations and operations, while scheduling automation improves efficiency, enhancing clinical focus, and aligning with the company’s mission of better pet care.
By integrating AI agents, Pets at Home has enhanced fraud detection, improved personalization, and streamlined veterinary operations, driving innovation and efficiency across its ecosystem.
Amey, a UK-based engineering firm, plays a vital role in designing, maintaining, operating, and building the country’s infrastructure. With services impacting 75% of the UK population daily, ensuring safety and efficiency is a top priority.
Access to safety information has long been a challenge for frontline workers, who previously had to stop tasks and manually sift through folders full of paper documents for relevant details. Without regular access to laptops or computers, Amey opted to democratize information access for its workforce with mobile-friendly AI-powered agents.
Now, 99% of its 118 million files are stored on SharePoint, and AI allows employees to retrieve answers instantly through a chat interface. No more digging through folders—critical safety information is now just a few taps away, preventing issues and resolving others faster.
The AI system boosts efficiency and safety by providing instant access to essential information, real-time troubleshooting, and multilingual support while maintaining English documentation. By filling gaps where supervisors aren’t always available, it reduces risks and empowers employees to work more confidently and get home safely every day.
With AI now embedded in everyday operations, Amey is setting new standards for workplace safety and efficiency, proving that technology is a powerful ally in protecting and empowering its workforce.
Nationwide, the world’s largest building society, serves 17 million customers across more than 600 UK branches. After merging with around 250 smaller societies, it faced a tangled web of data. By applying Microsoft Azure, Azure Databricks, and Teradata’s VantageCloud, it streamlined everything into a powerful, centralized platform, empowering employees to access a complete view of customer needs in seconds, delivering faster, more personalized service with greater efficiency.
Accelerate employee AI skilling: Insights from Microsoft
Learn moreNationwide has built upon that infrastructure by integrating GPT-4 within Azure OpenAI Service to augment various business functions. One of the most impactful applications has been in customer correspondence, where AI-generated letters have reduced response times from 45 minutes to approximately 10–15 minutes, a 66% improvement in efficiency. AI has also been deployed to automate routine back-office tasks, allowing employees to focus on addressing more complex customer inquiries and improving overall service quality, which reflects Nationwide’s philosophy of using AI as a “copilot” to assist employees rather than as an “autopilot” to replace them.
Nationwide has established an AI Centre of Expertise and an AI Council to oversee responsible AI use, ensuring transparency and responsible standards in collaboration with Microsoft. This framework builds customer trust while guiding the expansion of AI into contact center operations, credit risk assessment, economic crime monitoring, its virtual assistant Arti, and CO₂ emissions reporting.
Be My Eyes has long connected blind and low-vision people with sighted volunteers and partner companies through live video assistance. Now, with AI, it’s radically improving accessibility. In collaboration with Microsoft, Be My Eyes is making AI models more inclusive for the 340 million people worldwide with no or low vision by integrating accessibility data to serve diverse needs better.
A key innovation is Be My AI, a tool that helps users independently navigate their digital world by providing AI-powered descriptions of on-screen content. Part of Be My Eyes for Windows, Be My AI makes it easier to browse websites, use applications, or read documents. It also provides descriptions of locally stored images, offering clarity on personal photos and saved graphics. Online images can be analyzed simply by copying them to the clipboard for a detailed text description. The tool even helps users prepare for video calls by checking if they are centered in the frame and describing their background before going live.
An interactive chatbot allows users to ask follow-up questions about descriptions for a more dynamic and personalized experience. While the app is still in beta, ongoing improvements and new features will continue to expand its capabilities, allowing Be My Eyes to improve accessibility and redefine independence for blind and low-vision people.
Virgin Money, serving 6.6 million retail and business banking customers, sought to enhance digital customer experience by developing “Redi,” an award-winning virtual assistant. Built using Microsoft Copilot Studio and integrated with Dynamics 365 Customer Service, Redi bridges the gap between digital adoption and customer confidence.
Developed in close collaboration with frontline contact center staff and seamlessly integrated with the Dynamics 365 Knowledge Base, Redi features an intuitive digital journey that provides customers with timely and effective assistance. A core value to the company, the virtual assistant maintains Virgin Money’s distinctive brand voice, understanding colloquialisms and responding to informal language.
Virgin Money collaborated with compliance teams to ensure Redi’s interactions are clear and secure. The assistant introduces itself transparently and seamlessly transitions customers to human agents when handling complex issues, effectively triaging 90% of inquiries, boosting customer satisfaction ratings, and allowing contact center agents to focus on more complex tasks.
This strategic AI deployment exemplifies Virgin Money’s commitment to exceptional customer experience and recognition that the major role of agentic AI has in delivering that now and into the future.
The UK’s AI journey has already been transformative, but the next era—powered by agentic AI—has the potential to be truly revolutionary. By and large, UK organizations recognize the competitive advantage AI has to offer, but have yet to fully unlock AI’s potential, citing barriers such as workforce readiness, strategic alignment, and regulatory uncertainty.
Overcoming these hurdles is challenging but certainly achievable. It requires investment not only in AI infrastructure but also in skills development. Microsoft has stepped in with full support for the UK economy, having made a multibillion-pound commitment to AI-enabled datacenters and bringing AI skills to an additional 1 million people by the end of this year, on top of the 1.5 million it has already given digital skills to.
This shared foundation is essential to putting the AI-powered economy within reach, but success will depend on how quickly and effectively businesses themselves take strategic steps to embrace AI. I posed these questions to those who attended the Microsoft AI Tour event in London, and I urge you to consider them as well:
Together, we have the opportunity to shape an AI-powered future where businesses flourish, employees thrive, and the UK cements its position as a global leader in innovation. The time to act is now.
The post The UK’s opportunity to seize growth in the age of agentic AI appeared first on The Microsoft Cloud Blog.
]]>The post The AI platform shift is here—Are you ready for reinvention? appeared first on The Microsoft Cloud Blog.
]]>And that transformation is already well underway:
So, how do organizations accelerate their journey through AI adoption? For many leaders, the success of AI-powered reinvention depends on organizations’ readiness to swiftly experiment and adopt a more risk-tolerant approach to scaling generative AI use cases within their operations.
AI leaders incorporate AI into their culture and operations, treating it as an essential element of their business strategy to enhance business value and foster innovation. Organizations at the forefront of this movement are already experiencing transformative impacts. They are leveraging generative AI to unlock new levels of customization in customer interactions, streamline complex workflows, and innovate at an unprecedented scale. By embedding AI into the fabric of their business operations, these leaders are redefining industry standards and setting new benchmarks for success.
ANZ Bank, Zurich Insurance, Telstra, and Coles exemplify how companies can move beyond experimentation and embed AI into their core operations by modernizing their data foundations to fuel AI-powered insights, reskill their workforce to align with new AI capabilities, and ensure AI strategies are co-owned by business and IT leaders.
ANZ Bank's initiatives
Discover moreANZ Bank is a phenomenal example of integrating AI into operations by equipping 45,000 employees with the skills and tools needed to work effectively with AI. A key part of this effort is the AI Immersion Centre, launched in partnership with Microsoft, where employees gain hands-on experience and develop practical AI skills. This initiative fosters a culture of experimentation and continuous learning, helping teams explore AI’s potential across different functions.
Leadership engagement is central to ANZ’s approach, with the bank implementing CEO-sponsored executive education programs designed to deepen leaders’ understanding of AI ethics, safety, and business applications. These sessions encourage executives to identify AI-powered opportunities and drive adoption across their teams. Through adding thoughtful initiatives, ANZ is strengthening its AI capabilities while ensuring employees are confident and capable in an AI-powered workplace.
For a company built on assessing risk and ensuring stability, Zurich Insurance saw early on that AI could revolutionize underwriting and claims processing. With a global footprint and vast amounts of unstructured data across languages and regions, the insurer needed a scalable AI solution to streamline decision-making and enhance customer experiences.
The impact has been clear, AI is enhancing the employee experience to improve underwriting precision, which has enabled faster claims resolution, and enhanced customer satisfaction. By making AI a core part of operations, Zurich is demonstrating how data modernization and automation fuel reinvention at scale.
Learn more about Zurich’s AI transformation, or how Zurich is shaping the future of underwriting.
Scaling AI with Telstra
Read moreTelstra, Australia’s largest telecommunications provider, is embedding AI across its entire business to drive both customer engagement and operational efficiency. Recognizing that AI adoption must be a company-wide effort, Telstra has taken a CEO-led approach to AI strategy, ensuring alignment between business and IT leaders.
Through its AI Academy, employees at all levels gain hands-on AI experience, and with more than 21,000 employees using Microsoft 365 Copilot, this demonstrates how AI is being woven into daily workflows. By embedding AI across its operations—from network management to customer support—Telstra is showing how leadership alignment and strategic implementation can drive AI-powered reinvention at scale.
Coles' AI journey
Explore moreAs one of Australia’s largest grocery retailers, Coles is using AI to transform both customer experiences and workforce efficiency. With 109 billion daily AI-powered demand predictions across its supply chain, the company is embedding AI into decision-making at every level.
Coles has deployed machine vision and AI-powered checkout solutions that have saved customers an estimated 400,000 hours annually, reducing friction at checkout while improving efficiency. The company also invested in AI literacy across its workforce, redesigning roles and providing AI-powered decision support for employees in stores and supply chain operations. By integrating AI into its workforce strategy, Coles has gone beyond enhancing operational efficiency, empowering employees to focus on higher-value work while improving customer service.
Leaders in AI-powered reinvention aren’t just reacting to change; they are taking bold and decisive action to redefine the future of their organizations. These organizations have moved beyond laying the groundwork for success, they are rapidly experiencing real business value and have turned AI into a competitive advantage.
AI reinvention is no longer optional. The question is: How will your organization turn AI into a lasting advantage?
Find the resources to support your AI journey:
scale AI confidently across your organization, wherever you are in your AI journey
1 Gartner Article, What’s Driving the Hype Cycle for Generative AI, 2024, Arun Chandrasekaran, November 14, 2024.
GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
2Accenture Research Report, Reinventing enterprise models in the age of generative AI, Karalee Close and Kestas Sereiva, March 17, 2025.
The post The AI platform shift is here—Are you ready for reinvention? appeared first on The Microsoft Cloud Blog.
]]>The post Beyond productivity: How industry-specific AI fuels growth appeared first on The Microsoft Cloud Blog.
]]>Now, the focus is starting to shift. Productivity gains are just the beginning of a broader transformation—one that goes beyond efficiency to reshape industry processes, decision-making, and customer experiences.
In our conversations with customers, many are asking about the next wave of AI. They’re ready to expand beyond general AI applications and invest in solutions tailored to their specific challenges. While organizations recognize AI’s value and potential, it must address industry-specific needs to deliver the biggest results.
Take healthcare, for example, where engaging with patients requires sensitivity, data privacy, and personalized care. That’s very different from retail, where personalization is all about tailored shopping recommendations and seamless experiences.
The same contrast exists in manufacturing and transportation. Manufacturers focus on optimizing production lines for efficiency and quality, while fleet operations prioritize logistics, route optimization, and fuel costs.
These differences show why AI adoption is moving beyond general-purpose tools to industry-specific solutions that drive even greater impact. In our recent video series on the Return on Investment (ROI) of AI, we explore this trend, real-world use cases, and how AI is transforming industries like financial services and retail. These insights reflect what I’m seeing in conversations with customers about the changing AI landscape.
Today’s leaders are looking beyond AI for productivity and asking a bigger question: Where should we invest next to drive business growth? The key is to align AI investments with mission-critical priorities.
So, is the AI for industry buzz real, and is it worth the investment? The answer is yes—here’s why:
To see industry-specific AI in action, let’s explore key use cases in financial services, retail, manufacturing, and healthcare.
Financial services organizations are leading the way in AI adoption, and it’s paying off. They’re realizing a 4.2 times average ROI on generative AI initiatives1—the highest across industries. Discover how PicPay uses Microsoft AI to answer product and service questions quickly and securely.
Key use cases for AI in finance industry include:
Watch the video to explore AI business transformation in financial services.
Retailers are realizing a 3.6 times ROI on generative AI initiatives,2 and some are tackling customer acquisition, profitability, supply chain reliability, and data complexity. Learn how ASOS, a British online fashion retailer, uses Azure AI Foundry to surprise and delight young fashion lovers with engaging, inspirational experiences.
Key use cases for AI in retail industry include:
Watch the video to see why the retail industry is embracing AI.
Manufacturers are achieving a 3.4 times ROI on generative AI initiatives.3 They’re also using AI to speed time to market, streamline application lifecycle management, and simplify manufacturing processes. See how Schneider Electric addresses the company’s most pressing issues by innovating with Azure OpenAI Service.
Key use cases for AI in manufacturing industry include:
Learn more about Microsoft technology in the manufacturing industry.
In healthcare, AI is transforming medical data management, personalizing clinician and patient experiences, and helping to improve patient outcomes—delivering a 3.3 times ROI on generative AI initiatives.4 See how AI innovation empowers healthcare teams to refocus on the clinician-patient connection at Northwestern Medicine, Overlake Medical Center & Clinics, and Atrium Health.
Key AI use cases for healthcare include:
Organizations that invest in industry-focused AI applications and stay current with AI industry trends are realizing the greatest ROI with AI. We’re here to help you take action now and position your business for innovation, efficiency, and competitive advantage.
Watch the ROI of AI video series to learn more about AI ROI.
1, 2, 3, 4 IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC #US52699124, November 2024.
The post Beyond productivity: How industry-specific AI fuels growth appeared first on The Microsoft Cloud Blog.
]]>The post Founderz: Transforming AI education to unlock opportunity appeared first on The Microsoft Cloud Blog.
]]>The skills gap is widening, and it is our collective responsibility to bridge it. Business leaders and professionals are exploring ways to build and enhance critical skills within their teams, and Microsoft is leading the charge.
In addition to launching ambitious skill-building initiatives such as the upcoming Microsoft AI Skills Fest, we’re also eager to spotlight innovative organization like Founderz, a groundbreaking online learning platform that has gone from a bold idea to a leader in AI skilling in just a few years. Their story is worth sharing not only because of their emerging role in ensuring the workforce is prepared for the future, but because it’s a testament to the power of innovation, perseverance, and the impact of just one company believing in a vision.
Co-founders Anna Cejudo and Pau Garcia-Mila had a simple but powerful idea: what if online business education could capture the depth, collaboration, and networking of the world’s top business schools—but in a way that was scalable, accessible, and built for the AI-powered future?
“We felt there is still a big gap between the experience we have when we go to an on-site business school—where you meet the best professors, the best content—and the way we learn online,” explained Pau Garcia-Mila, Co-Chief Executive Officer and Co-Founder.
They spent years building the technology behind Founderz, investing in AI-powered learning models that would make online education engaging, interactive, and deeply effective. But by 2023, they were at a breaking point. Funding had run out, and they needed a breakthrough.
In a final effort, they sent three emails to companies at the forefront of AI—hoping one of them would see what they saw: a future where AI education was truly transformative. Only Microsoft responded.
Founderz was accepted into the Microsoft for Startups Founders Hub, which provided access to industry-leading AI services, expert guidance, and essential technology to supercharge their growth. Entering the Microsoft for Startups Founders Hub at Tier 4 also unlocked USD150,000 in Microsoft Azure credits, enabling the company to scale their platform, refine their AI-powered learning model, and start delivering high-quality AI education at scale.
Today, Founderz itself is helping change lives.
“In 2024, we had roughly 10,000 users learning AI with Founderz,” recalled Anna Cejudo, co-CEO and co-founder. “By the end of the year, we were at 50,000. And now, by the beginning of March, we reached 100,000 users training in AI. The real revolution isn’t AI—it’s education,” added Anna, highlighting the fundamental role of learning in driving change. They’ve also become a Microsoft Training Services Partner, making the decision to offer training exclusively on Microsoft AI technology.
Founderz is far from being just another online course provider. Pau, Anna, and their growing team are rethinking how AI is taught by blending structured learning with real-time collaboration, personalized AI-powered support, and a hands-on approach to applying AI in real-world scenarios.
At the heart of the Founderz learning experience are high-quality, cinematic-style lectures. Unlike traditional online courses that rely on static, slide-based presentations, Founderz films its courses in a MasterClass-style format, featuring top AI experts from Microsoft and beyond. This approach allows learners to hear directly from the people shaping the future of AI.
But Founderz goes beyond delivering engaging content—it’s about accessibility. A core mission is to provide top-tier AI education in students’ native languages. Next-generation lip-syncing technology ensures that learners experience AI-powered content seamlessly, without language barriers.
“I can watch a Responsible AI class from Microsoft’s Mihaela Vorvoreanu in my language,” says Pau Garcia-Mila. “She speaks in first person, saying, ‘When we built this Responsible AI model at Microsoft.’ I’d love to be able to learn from the source in my mother tongue.”
While putting “thousands of people in a virtual room” enables Founderz to pay the best professors at a lower per-student cost, the company also sought to build a platform that supported meaningful collaboration. AI-powered tools match students into small, diverse learning circles, where they tackle real-world AI challenges, share insights, and build lasting professional networks.
To further support its rapidly growing user base, Founderz’ team of AI-powered teaching assistants or “Fellows” provide real-time multilingual support, allowing learners to receive help in their native language while keeping operations efficient for the human support team.
As Pau Garcia-Mila explained, “The Fellows are speaking any language in the world, but our human team sees everything in English,” ensuring seamless interaction across different languages.
These AI-powered teaching assistants provide real-time feedback, analyze student interactions, and escalate complex questions to human instructors when needed. Whether a learner is a complete beginner or an experienced professional, Founderz ensures they receive the support they need to succeed.
Founderz’ journey from a bold idea to an emerging AI skilling leader is proof that AI education is more than just accessing information—it’s about unlocking potential. Its pioneering efforts continue to inspire countless organizations to embrace AI education and drive meaningful transformation worldwide.
As Anna Cejudo puts it, “Education means opportunity, and if we can deliver high-quality education to as many people as possible, we’re giving them the chance to change their lives and control their futures.”
At Microsoft, we couldn’t agree more. Microsoft’s mission has always been about creating technology that empowers others to innovate and solve real-world problems. This holds true in the age of AI. Our commitment to skilling is not just about technology adoption, it’s about people development. Over the past year, Microsoft has trained and certified over 23 million people across more than 200 countries in digital skills, with the goal of ensuring that everyone has the opportunity to succeed in a world where AI will be commonplace and a natural extension of everything we do.
AI SKILLS FEST
Learn moreAs part of our ongoing investment in global skilling, Microsoft is bringing AI skilling to everyone with the Microsoft AI Skills Fest—a global event designed to bring together customers and partners, tech and business professionals, and AI enthusiasts to help build the skills we all need to thrive in the AI economy.
Beginning April 8, 2025, we’re kicking off the fun with an attempt to set a GUINNESS WORLD RECORDS™ title for the most users to take an online multi-level artificial intelligence lesson in 24 hours. After that, we’re inviting everyone to continue building their skills with 50 days to explore Microsoft’s AI apps and services.
Let’s make history together.
A global event designed to bring learners across the globe together to build their AI skills
1IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024.
The post Founderz: Transforming AI education to unlock opportunity appeared first on The Microsoft Cloud Blog.
]]>The post AI for everyone: Transforming business at every stage of the journey appeared first on The Microsoft Cloud Blog.
]]>The recent Microsoft AI Tour in New York City, New York, brought together industry leaders, technologists, and innovators to explore the transformative impact of AI. The event highlighted the remarkable progress companies are making in leveraging AI to drive meaningful business outcomes, enhance employee experiences, and create new value for customers.
A standout example of AI’s impact is GitHub Copilot, an AI-powered coding assistant developed by GitHub and OpenAI. GitHub Copilot was the first Copilot solution that we built using transformational large AI models, and it provides an AI pair programmer that works with all popular programming languages and dramatically accelerates developer productivity.
Over 70,000 organizations are using GitHub Copilot today to supercharge the productivity of their developers. Accenture is one example, its developers now retain over 88% of the code suggested by GitHub Copilot as part of their solutions. They recognized an 84% increase in successful builds with Copilot’s help, and 67% used the tool at least five days a week. This external study contains the Accenture stat: randomized controlled study with Accenture, developers retained 88% of the code suggested by Copilot, recognized an 84% increase in successful builds with Copilot’s help, and 67% used the tool at least five days a week.
Beyond GitHub Copilot, Microsoft’s diversified development platforms are enabling businesses to integrate AI seamlessly into their workflows. Organizations at various stages of AI adoption are finding ways to implement AI that fit their specific needs. AI adoption is not a one-size-fits-all process, and companies at all stages can achieve meaningful results.
In fact, perhaps the most exciting part of the Microsoft AI Tour stop in New York City was hearing about real-world AI success stories—from organizations using AI to streamline operations to those enhancing customer experiences in ways previously unimaginable. These companies serve as proof that AI is more than just a buzzword; it’s a powerful tool that is transforming industries today.
BNY, America’s oldest bank, is driving innovation at the intersection of technology and financial services by harnessing AI solutions like GitHub Copilot and Microsoft 365 Copilot to help transform operations and company culture.
One example is the bank’s enterprise AI platform, Eliza, which currently supports over 40 AI solutions, touching almost every part of the bank’s operations. Built with responsible AI guardrails, Eliza leverages advanced large language models including OpenAI’s GPT-4 to empower employees to innovate, streamline workflows, and deliver enhanced value to clients. Every bank employee has access to the Eliza virtual assistant, with more than 50% using it regularly and 15% of those proficient enough to build agents of their own.
The impact of AI can be seen across the organization, from detecting anomalies in their securities services business to powering predictive trade analytics that enable clients to identify settlement risks early and mitigate late settlements. AI is also powering BNY’s company culture. Having introduced GitHub Copilot in 2024, over 80% of their developer community now relies on it daily, increasing the speed of code development. Now, the bank is bringing the power of AI to employees across the organization by rolling out Microsoft 365 Copilot licenses and continuing to build on their AI skilling, solutions, and agents.
As a global leader in data security, governance, and resilience, AvePoint has embraced AI to enhance its operations, streamline workflows, and drive business outcomes.
One of the key areas where AvePoint has leveraged AI is in software development. By utilizing GitHub Copilot, the company has accelerated its development lifecycle, reducing time to market for new features and ensuring continuous innovation. This AI-powered approach allows developers to write code more efficiently, automate repetitive tasks, and focus on higher-level problem-solving so they can keep innovating and stay ahead of the competition. In fact, AvePoint just introduced the first-ever Copilot analytics tool, helping organizations assess AI adoption across departments and against industry peers so they can tailor training, optimize outcomes, and prove ROI.
AvePoint also used AI to develop ChatAVPT, an internal Microsoft Azure AI-powered support tool that provides real-time information and guidance to employees. Beyond development, AI has transformed productivity for every team at AvePoint. Microsoft 365 Copilot has proven to be a game-changer, particularly for knowledge workers and customer-facing teams. Employees can quickly retrieve relevant information, streamline collaboration, and manage customer interactions more effectively.
The company continues to refine its AI strategy, ensuring sustainable adoption through continuous training, information sharing among teams, and robust data security and governance. AvePoint’s journey with AI not only enhances the organization internally but also solidifies its role as a trusted advisor for AI implementation, helping organizations worldwide safely and effectively utilize this transformative technology.
Nasdaq is a global technology-driven financial powerhouse, operating over 130 markets and pioneering AI innovations to enhance efficiency, integrity, fairness, and liquidity in the financial ecosystem. Nasdaq had mastered algorithmic AI, but generative AI’s rapid evolution raised new challenges—adoption speed and, more critically, trust in its decisions.
In addition to being the listing exchange to the world’s most innovative companies, Nasdaq also provides leading solutions and insights for companies as they navigate the evolving market landscape, strengthening investor engagement and board governance.
Nasdaq has integrated AI into two critical areas: internal operations and customer-facing products. Internally, AI became an assistant for employees, optimizing workflows and boosting efficiency. Teams used GitHub Copilot for coding, allowing AI to assist in unit testing and code reviews. Microsoft’s AI-powered tools helped automate document generation, translation, and communications, saving time for engineers and business leaders alike.
Nasdaq also continues to incorporate AI technology into its suite of corporate solutions, enhancing client experience and providing actionable insights. One area of focus is reshaping corporate governance with its industry leading Nasdaq Boardvantage® solution. Using AI-powered tools, Nasdaq Boardvantage ® equips corporates and board members with the abilities to automate document management and summarize lengthy reports into key insights, optimizing decision making. The integration of AI not only enables customers to potentially save more than 100 hours of manual work each year, but it’s accuracy range of 91% to 97% allows users to deliver high-quality outputs that exceed generic summarization models.
Nasdaq is further innovating in AI for boards by automating the minutes process, which will save governance professionals significant time both pre- and post-meeting. Additionally, Nasdaq is developing an AI assistant for board members, enabling them to engage and ask questions about the information they have access to. This will help them better prepare and facilitate more focused conversations in the boardroom.
Nasdaq is on a journey to explore responsible AI innovation for its own operations, the community it serves, and the wider global financial ecosystem.
At FM, one of the world’s leading commercial property insurers, the goal is simple yet monumental: to see the risks that others don’t and try to prevent losses before they happen. To do that, FM leverages AI. While the company has been working with predictive analytics and AI for over 15 years, the advent of ChatGPT and tools like Microsoft Copilot was transformative.
FM insures large commercial properties where risk assessment is critical. Engineers combine data from decades of expertise evaluating sites, with predictive analytics and other AI-powered tools in Azure, to analyze thousands of locations worldwide. The quantity and quality of FM’s data enables its engineers to identify hazards that others may miss and to recommend preventative measures before disaster strikes.
Today, AI is being woven into core decision points, combining technology with employee judgment. This holistic approach ensures that AI is not just used in isolated processes but is woven into the fabric of FM’s operations, enhancing overall productivity and decision-making. Microsoft Copilot has been rolled out across the organization, enhancing productivity in everything from email management to risk assessments.
The results speak for themselves. AI-powered automation has significantly reduced the time employees spend searching for critical information, giving them instant access to insights through a retrieval-augmented generation (RAG) solution in Azure.
More importantly, AI optimization has enabled FM to increase the impact of its risk mitigation strategies, helping clients reduce costly incidents more effectively.
For FM, AI isn’t just a tool—it’s a competitive advantage. By combining sound judgment and deep industry expertise with cutting-edge technology, the company is redefining risk management.
The Microsoft AI Tour in New York City made one thing clear: AI is for every organization, in every industry, at every stage of adoption. Whether you’re just starting or scaling AI enterprise-wide, the opportunities are limitless, and you don’t have to navigate it alone. Microsoft is here to help integrate AI responsibly, securely, and at scale.
The AI revolution is happening now, and every organization has a place in it. The question isn’t if AI will shape the future of business—it’s how your organization will embrace it to unlock new opportunities, fuel innovation, and drive lasting impact.
Achieve new productivity levels and learn how to securely integrate AI for all your business needs
The post AI for everyone: Transforming business at every stage of the journey appeared first on The Microsoft Cloud Blog.
]]>The post Harnessing AI for resilience, efficiency, and sustainability appeared first on The Microsoft Cloud Blog.
]]>In a recent playbook, Accelerating sustainability with AI: Innovations for a better future, we outlined our five plays to advance sustainability, providing insight into our work at Microsoft and how business leaders around the world are creating a new path forward.
The reason to choose AI for this work? It has three unique abilities that can help organizations overcome key bottlenecks. AI can: (1) measure, predict, and optimize complex systems, (2) accelerate the development of sustainability solutions, and (3), empower the sustainability workforce. These capabilities make AI a critical enabler of progress.
I recently met with Lindsay Myers, Vice President, Commercial Cross Solutions at Microsoft, who leads our Commercial Sustainability business, to talk more about this guidance and how business leaders can harness AI to accelerate resilience, efficiency, and sustainability in their organizations.
Toby: Hi Lindsay, before we dive into the playbook, can you share your thoughts on how organizations are adopting AI to address these interconnected goals of resilience, efficiency, and sustainability?
Lindsay: It’s important to highlight how interconnected these goals are in many organizations today. We often see initiatives started by sustainability teams result in significant cost savings for organizations. This might be efficiency gains for existing operations, or entirely new approaches like digital twins that enable rapid iteration before initial prototypes are built. When companies choose an approach like digital twins, it can reduce the materials needed for physical models—saving time and costs—while improving resilience through agility.
Toby: Can you give me some examples of customers and partners who are doing this work today?
Lindsay: AI is making a real difference in helping organizations prepare for climate risks, innovate for maximum efficiency, and solve complex challenges. For example, in Germany, where urban flooding is a major concern, cities are searching for innovative ways to mitigate the impacts of heavy rainfall and its impact on communities and infrastructure. Esri, a global leader in geographic information system (GIS) software is helping cities unlock the power of digital twins driven by geospatial data and AI. This solution helped the City of Stuttgart cut its reality mapping time from five months to 24 hours, enabling local government and public safety staff to understand potential impacts and make decisions faster.
Stadtwerke München (SWM), the municipal utilities company serving Munich, has made it its mission to drive every aspect of the city’s energy, heating, and mobility transition forward. To accomplish this, it needed maximum-efficiency processes, such as predictive infrastructure maintenance and optimized operations planning. It has turned to Microsoft Azure and Azure IoT to efficiently provide power to its public transport fleet of 100% electrified vehicles.
Accelerate sustainability with AI
Read the playbookToby: Those are inspiring examples; they give a real sense of AI’s potential. The playbook outlines 5 plays, or ways that organizations can unlock this potential. Could you describe some of these?
Lindsay: Let’s talk first about the first two plays and how they work together.
Investing in AI solutions to measure, predict, and optimize complex systems can drive both innovation and efficiency, helping companies focus on the most strategic priorities for business resilience.
For example, Mitiga Solutions, a global leader in climate risk intelligence and a Microsoft Climate Innovation Fund investment leverages AI, high-performance computing, and advanced climate models to predict the impact of physical climate hazards on any asset, anywhere in the world, from now until the end of the century. This helps infrastructure, commercial real estate, insurers, and companies across industries comply with climate disclosure regulations while proactively strengthening their resilience.
With AI-powered solutions, businesses can swiftly tackle complex challenges across their own supply chains and for their customers. This not only positions companies as leaders in sustainability but can also unlock new market opportunities and enhance their competitive advantage.
It’s crucial to build a strong digital and data infrastructure to maximize AI’s potential—your AI is only as good as the data it relies on. That’s why having high-quality, representative data and the right processing infrastructure is essential. It enables teams to make informed decisions and provides accurate input for AI applications.
For many of our customers and partners, these two plays are closely linked. The foundational work involves bringing all the necessary data together in one place, like in Microsoft Fabric. What’s amazing about Fabric is it lets you reason over both internal and external data, which is incredibly helpful for things like regulatory reporting.
Once your data is set up properly, your team can use solutions such as Microsoft Copilot to ask questions of their data, generate reports, and learn from industry best practices. Copilot streamlines these tasks, reducing manual work and enabling practitioners to focus their time on new strategic initiatives.
Toby: When I talk to organizations looking to adopt AI, customers and partners often want to learn more about what Microsoft is doing to reduce the environmental impact of AI. Could we talk a bit about that?
Lindsay: Absolutely. Let’s talk about play 3 and how that relates to our work at Microsoft.
Advancing the sustainability of AI
Sustainable by designAI has its own energy and water demands, so it’s crucial to minimize resource use and move toward powering AI systems with carbon-free energy. In addition, since AI infrastructure is often concentrated in specific regions, it is essential to support the local communities where datacenters are located. At Microsoft, we’re innovating across three critical areas to continue to advance the sustainability of cloud and AI services:
Many of our customers and partners want to know not only what we’re doing, but also what they can do to manage resource use. Our Well-Architected Framework sustainability guidance provides a great starting point, as well as small language models that perform specific tasks using fewer resources than larger models.
Toby: The pace of innovation in this domain is incredible. Is there anything more you’d like to add in terms of how your team helps leaders move their ideas from concept to implementation?
Lindsay: The way forward on this journey is through people working together, and this is an area where we can help customers and partners make progress. Let’s talk about the final play first:
For companies to be able to put AI’s three game-changing capabilities to work, they must have skills to use AI effectively. Microsoft has training programs focused on building AI fluency, supporting nonprofits, businesses, and governments in advancing workforce AI technical skills and promoting safe and responsible AI development.
Microsoft’s AI learning hub can empower customers on their AI transformation journey, and customers can also use Copilot to connect with their data in Microsoft Cloud for Sustainability and sustainability data solutions in Microsoft Fabric. With these tools, employees can quickly gain insights, understand gaps, and identify what’s needed to move initiatives forward.
Toby: Thank you, Lindsay!
For business leaders wanting to put these plays in action and guide their organizations through effective AI adoption, we’ve published the 2025 AI Decision Brief: Insights from Microsoft and AI leaders on navigating the generative AI platform shift. This report is packed with perspectives from top Microsoft leaders and insights from AI innovators, along with stories of companies across industries that have transformed their businesses using generative AI.
The post Harnessing AI for resilience, efficiency, and sustainability appeared first on The Microsoft Cloud Blog.
]]>The post 4 real business benefits of Microsoft AI appeared first on The Microsoft Cloud Blog.
]]>In the 2025 AI Decision Brief, we share findings on how AI is rapidly evolving into what economists call a general-purpose technology. In this report, top Microsoft leaders and AI innovators say they expect generative AI to revolutionize operations, enable new and disruptive business models, and reshape the competitive landscape.
As AI grows more powerful and efficient, businesses have the opportunity to use these solutions to enhance employee productivity and well-being, improve customer engagement, and optimize business practices. In our latest webinar, Transform Your Business with Microsoft AI, I share real-world examples from leading organizations that are already driving value with AI. Plus, learn about three trusted Microsoft AI platforms designed to help you reap the benefits of this transformative technology.
At Microsoft, we’re here to help you navigate your AI transformation journey. Keep reading to find out how.
When you apply AI to your business transformation, you’ll enjoy meaningful benefits related to employee experiences, customer engagement, business processes, and innovation. At Microsoft, we’re working with thousands of customers across industries and around the world to help them pursue these opportunities and realize the value of AI.
Organizations are driving four major business outcomes with Microsoft AI.
Lumen Technologies is redefining productivity and employee engagement with Copilot
Read moreOne of the primary reasons organizations across all industries are tapping into AI is to increase productivity. According to an IDC study, 92% of surveyed companies said they’re using AI for productivity, and 43% said that productivity use cases currently provide their greatest return on investment.1
Plus, our customers tell us that by automating repetitive, mundane tasks, employees are freed up to focus on more complex and creative work. This shift makes the work environment more stimulating for teams and boosts their job satisfaction, which ultimately results in increased employee retention.
Organizations are using generative AI to help personalize customer experiences and improve customer service. These companies are tapping into AI-powered tools to:
Cineplex saves over 30,000 hours' manual processing time annually with AI
Learn moreAI solutions also help organizations deliver faster customer service, leading to an increase in both customer and agent satisfaction. For service agents, sourcing the right information from a vast catalog of material can take a long time. Generative AI puts the necessary data right at their fingertips, saving them thousands of hours.
dow saved millions of dollars on shipping operations in the first year with AI
Learn moreMany Microsoft customers are using generative AI solutions to transform operations and improve efficiency across various business functions. For example, IT teams are using AI to automate responses to routine tasks while keeping employees happy. Human resources departments are tapping into these solutions to speed up the hiring process, while financial teams use AI for fraud detection and risk assessments.
Organizations across industries are using generative AI to fuel innovation and speed up creative processes and product development. Using AI tools, teams can explore new ideas, design prototypes, and iterate quickly, cutting down the time it takes to get to market.
For example, the automotive industry is using AI to design more efficient vehicles. And in healthcare, radiologists are using AI solutions to more quickly and accurately interpret detailed images.
Novo nordisk is accelerating impactful new drug discoveries with ai
Explore howAll of these examples show the value of AI and the real outcomes that organizations are driving with these innovative capabilities. Check out more customer stories that illustrate how companies are transforming with AI.
Now let’s dive into how Microsoft AI can bring all of this to life for your organization.
We offer three Microsoft AI platforms to help you transform your business, drive impact, and achieve more—Microsoft Copilot, Copilot devices, and the Copilot and AI stack.
Driving AI transformation starts by bringing AI into the flow of work for every one of your employees. That’s exactly what Microsoft Copilot does. Copilot is rapidly becoming an essential solution for getting work done.
Copilot streamlines universal tasks for every employee, from drafting emails to generating reports. This ensures that efficiency isn’t just a goal, but a standard practice. Whether it’s simplifying complex documentation for operations employees, enhancing risk management with real-time insights for financial analysts, or accelerating the onboarding process for service agents, Copilot is the intelligent assistant for the modern workforce.
In 2024, we introduced Copilot+ PCs—a new class of Windows PCs designed for AI transformation. These are the fastest, most intelligent Windows PCs ever built. Copilot+ PCs allow users to accomplish things you can’t on any other PC. These devices come with AI tools that enhance video calls, refine writing in documents, and supports advanced features, like real-time translations and image generation.
Plus, this January, we introduced new Surface Copilot + PCs for Business. These devices transform the employee experience and help amplify efficiency and creativity at work.
The most advanced platform for creating AI solutions, the Copilot and AI stack empowers users to build more ambitious products by using advanced technology at each layer of the stack, including:
When it comes to AI transformation, we believe that trust is the most important element of all. At Microsoft, we’re focused on helping customers use and build AI that is secure, safe, and private.
All of this innovation is grounded in our mission to empower every person and every organization on the planet to achieve more. And we want to help your organization accelerate your AI transformation with the Microsoft Cloud.
To explore how Microsoft AI is driving real business outcomes for leading organizations, watch the 25-minute on-demand webinar.
If you’re ready to take the next steps in your AI business transformation, check out Microsoft AI to get started today.
The post 4 real business benefits of Microsoft AI appeared first on The Microsoft Cloud Blog.
]]>The post How real-world businesses are transforming with AI — with more than 140 new stories appeared first on The Microsoft Cloud Blog.
]]>One of the highlights of my career has always been connecting with customers and partners across industries to learn how they are using technology to drive their businesses forward. In the past 30 years, we’ve seen four major platform shifts, from client server to internet and the web to mobile and cloud to now—the next major platform shift to AI.
As today’s platform shift to AI continues to gain m omentum, Microsoft is working to understand just how organizations can drive lasting business value. We recently commissioned a study with IDC, The Business Opportunity of AI, to uncover new insights around business value and help guide organizations on their journey of AI transformation. The study found that for every $1 organizations invest in generative AI, they’re realizing an average of 3.7x return—and uncovered insights about the future potential of AI to reshape business processes and drive change across industries.
Today, more than 85% of the Fortune 500 are using Microsoft AI solutions to shape their future. In working with organizations large and small, across every industry and geography, we’ve seen that most transformation initiatives are designed to achieve one of four business outcomes:
In this blog, we’ve collected more than 200 of our favorite real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact and shape today’s platform shift to AI. We hope you find an example or two that can inspire your own transformation journey.
IDC InfoBrief: sponsored by Microsoft, 2024 Business Opportunity of AI, IDC# US52699124, November 2024
Generative AI is truly transforming employee productivity and well-being. Our customers tell us that by automating repetitive, mundane tasks, employees are freed up to dive into more complex and creative work. This shift not only makes the work environment more stimulating but also boosts job satisfaction. It sparks innovation, provides actionable insights for better decision-making, and supports personalized training and development opportunities, all contributing to a better work-life balance. Customers around the world have reported significant improvements in employee productivity with these AI solutions:
We’ve seen great examples of how generative AI can automate content creation, ensuring there’s fresh and engaging materials ready to go. It personalizes customer experiences by crunching the numbers and boosting conversion rates. It makes operations smoother, helping teams launch campaigns faster. Plus, it drives innovation, crafting experiences that delight customers while lightening the load for staff. Embracing generative AI is key for organizations wanting to reinvent customer engagements, stay ahead of the game, and drive both innovation and efficiency.
Transforming operations is another way generative AI is encouraging innovation and improving efficiency across various business functions. In marketing, it can create personalized content to truly engage different audiences. For supply chain management, it can predict market trends so companies can optimize their inventory levels. Human resources departments can speed up the hiring process, while financial services can use it for fraud detection and risk assessments. With generative AI, companies are not just refining their current processes, they’re also discovering exciting new growth opportunities.
Generative AI is revolutionizing innovation by speeding up creative processes and product development. It’s helping companies come up with new ideas, design prototypes, and iterate quickly, cutting down the time it takes to get to market. In the automotive industry, it’s designing more efficient vehicles, while in pharmaceuticals, it’s crafting new drug molecules, slashing years off research and development (R&D) times. In education, it transforms how students learn and achieve their goals. Here are more examples of how companies are embracing generative AI to shape the future of innovation.
The post How real-world businesses are transforming with AI — with more than 140 new stories appeared first on The Microsoft Cloud Blog.
]]>The post Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful. appeared first on The Microsoft Cloud Blog.
]]>So The Estée Lauder Companies turned to Microsoft 365 Copilot for a boost. Together, the partners are building a generative AI ecosystem, with Copilot Studio, Azure OpenAI Service and Azure AI Search, to gather data, identify trends, build marketing assets, inform research and generally move moisturizers, lip glosses and makeup to market faster.
Estée Lauder has been in business for nearly 80 years and can call on a wealth of consumer data, such as surveys, clinical trials, promotions and product usage. Its ConsumerIQ, an agent built in Copilot Studio, will place that consumer data – one of its greatest competitive advantages – at the fingertips of employees.
With ConsumerIQ, Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing director, for example, won’t waste time searching for a customer survey or worse, creating a report that already exists. Instead, they’ll use natural language prompts to ask ConsumerIQ to find what they need.
Say an influencer is raving about an organic lip gloss on TikTok. A marketing team can tap into the company’s decades of data to learn how customers use lip gloss in markets around the world. Then they can market one of their own, like Blooming Shine Nourishing Lip Glaze from ELC’s sustainable Origins brand, or develop a new one.
“This is now as simple as asking a question and getting an answer,” says Jayesh Mehta, a brand technology leader at Estée Lauder and a member of its AI Task Force. “Bringing the information (to) the fingertips as opposed to waiting for somebody to go research and bring that output three days later.”
It’s part of Estée Lauder’s broader corporate vision, Beauty Reimagined, to make the company leaner, faster and more agile. Early on, leaders recognized the role AI, and specifically Microsoft Copilot and agents, could play in the drive for transformative innovation, bold efficiencies and a reimagination of how ELC works.
Put simply, with Microsoft’s help Estée Lauder is leveraging the speed and power of AI to help drive change and growth. And there’s a lot at stake. Generative AI’s impact could generate $9 billion to $10 billion in the beauty industry around the globe, McKinsey & Company reported in January 2025.
“Generative AI represents a significant opportunity for the beauty industry – creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably and much more,” Shelley Bransten, Microsoft’s corporate vice president for Global Industry Solutions, said in April 2024 when the two companies announced the creation of the AI Innovation Lab, the next step in their strategic partnership.
Estée Lauder’s edge: A high IQ
The Estée Lauder Companies’ challenge has been that this data is spread among the company’s nearly 25 brands and the roughly 150 countries it operates in. With generative AI, its ConsumerIQ agent will analyze the company’s archives and data to quickly pull up the most relevant insights, to help the team market its current products or develop a new one.
It can, for example, take hours to find, review and summarize PDFs and PowerPoints for use in a marketing campaign. With ConsumerIQ, an employee can ask the agent: “What are the latest trends for mascara use among Gen Z?” In seconds, ConsumerIQ will collect, summarize and deliver the answer.
This frees the marketing team to focus on higher value work like developing a marketing strategy for a mascara that appeals to Gen Z customers.
Let’s say an ELC brand is thinking about introducing a new moisturizer in the Pacific Northwest. A marketing lead can submit a simple prompt to ConsumerIQ: “What are popular moisturizing routines among customers in Washington state, Oregon and Idaho?” ConsumerIQ searches a trove of documents, often complex PDFs with graphs, pictures and other graphics, retrieves relevant information and shares it – in seconds.
“I don’t have to read through 300 documents anymore. I just ask the question and it goes in precisely and runs through the entire data set and then gives me the answer,” says Shilpa Niranjan, a global IT business partner at The Estée Lauder Companies who is working on the AI Task Force developing ConsumerIQ.
Finding what’s hot – and acting fast
Data is powerful, but it means little if you don’t use it. That’s where the second part of Estée Lauder’s generative AI ecosystem, Trend Studio, comes in.
For decades, the Consumer Insights Team has created in-depth reports on consumer behavior and trends – what customers really want.
To harness this, ELC is building an agent, largely with Azure OpenAI and Azure AI Search, to detect market trends, recommend products based on those trends, generate marketing copy with AI that’s tailored to recommended products and even offer Virtual Try-On Technology to show how a product will look. An entire process is streamlined and Estée Lauder gets the right product to customers faster.
Speed and agility are overriding goals of ConsumerIQ and Trend Studio and together will accelerate the time from detecting a trend to responding. These goals tie directly into pillars of Estée Lauder’s corporate transformation: remove complexity, simplify how employees work and empower faster decision-making.
As important, Estée Lauder will leverage its competitive advantage in the fast-moving world of prestige beauty, where smaller companies often quickly respond to the latest trends.
“Beauty startups may be able to leap on the latest TikTok trend, but they don’t have 80 years of market knowledge like Estée does,” says Kalindi Mehta, global vice president for consumer foresight, strategy and predictive analytics at Estée Lauder. “And now Estée has the technology to harness it.”
These generative AI tools will save decision makers critical time and free employees from time-sucking, often mundane work. The tools will also cut down on repetitive work, since it will be far easier to know what has already been done across Estée Lauder’s brands.
Only the beginning
ConsumerIQ and Trend Studio are only the latest steps in Estée Lauder’s AI transformation.
“They’re really looking at this as an AI platform and they can continue adding modules that enhance the experience to essentially…accelerate the time from detecting a trend on TikTok, matching it to a product and then making that marketable to the consumer in a way that they’re asking to receive it,” says Alexa Higgins, a global client director at Microsoft, who works with Estée Lauder.
In the future, for example, an agent could streamline manufacturing training. Instead of slogging through a dense training manual to learn how to perform one process, an employee could simply ask an agent to fetch instructions for that process in seconds.
“It’s all part of our innovation mindset of ‘Hey, we need to be faster to leverage these technologies to enable our business in a new and different way,’” says Jennifer Lee, director of strategic initiatives and predictive analytics at Estée Lauder. “It’s really increasing our speed to be able to compete in the marketplace.”
Learn how Microsoft Copilot and agents are changing today’s workplace.
The post Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful. appeared first on The Microsoft Cloud Blog.
]]>The post FYAI: The role of responsible AI with Microsoft CPO Sarah Bird appeared first on The Microsoft Cloud Blog.
]]>Beyond the tools that empower businesses to shape their future with AI in a rapidly evolving market, our leaders at Microsoft are shaping our own organization with this technology. In this series, FYAI, we’ll highlight leaders from around Microsoft that are driving forces in our AI strategy for their unique perspective on our AI transformation; for your AI information, if you will.
In this edition, we hear from Sarah Bird, Microsoft’s Chief Product Officer (CPO) of Responsible AI, ahead of her appearance at South by Southwest (SXSW) where she’ll be discussing the evolving safety practices for generative AI.
In this Q&A session, Sarah shares her insights on various aspects of responsible AI, including her journey and dedication to responsible AI, her role as Chief Product Officer, the importance of integrating responsible AI early in the development process, and her insights on future AI breakthroughs and their safety implications.
Let’s explore Sarah Bird’s experiences and perspectives on the evolving landscape of AI and discover how Microsoft is building trustworthy AI systems.
“For me, it’s less about who influenced me to pursue this career and more about who I’m helping every day through my work. AI is one of the most empowering technologies we have, but we can’t unlock its full potential without solving for responsible AI. That’s what makes this work so important—it’s about ensuring AI is safe and beneficial for everyone. And to do that, we have to work across boundaries. It reminds me of my grad school days—responsible AI is the ultimate group project, bringing together technology, society, and law to tackle these complex challenges in a meaningful way.”
“No two days are the same, and that’s what keeps me energized. At the core, my team is focused on three key things: spotting new risks, figuring out how to tackle them—especially when they’re things we’ve never seen before—and making sure our solutions are scalable so others can apply them easily. That framework guides us, but the reality is, AI is evolving fast. So a big part of our work is staying nimble—triaging issues in real-time, applying what we learn in practice, and adapting quickly to test and deploy new systems. It’s a mix of strategy and problem-solving, which is what makes it exciting.”
“It’s been really inspiring to see how much more mature customers are getting with their responsible AI roadmaps and deployment. There’s real progress happening. That said, people are still learning, and the level of maturity varies across industries—some are further along than others. If there’s one thing I could shout from the rooftops, it’s that responsible AI can’t be an afterthought. It needs to be built into the entire development process from the start, not just bolted on at the end. It’s about putting all the pieces together to create a complete, responsible AI lifecycle.”
“As an engineer, I’m focused on problem-solving rather than predicting when the next big breakthrough will happen. But I will say—it’s an exciting journey, especially with the pace of innovation. And while we still need another major leap before we can talk about the reality of what’s next, what’s really exciting about this space is that the breakthrough isn’t just the technology itself—it’s how we apply it. The real magic happens at the intersection of tech and people, and figuring out how to bridge that responsibly is what makes this work so fascinating.”
“A goal of ours as a company is to help people do more with AI. We are constantly pushing the boundaries of what’s possible and doing so in a safe, trusted way. As I’ve said, safety is not just a ‘nice to have’ bolted on at the end of a project, but a critical piece of developing high-quality AI systems. I look at safety issues as a measure of quality – is your AI performing as well as it should be? We can’t innovate and drive meaningful progress if we don’t solve for this.”
Gain insights from thought leaders at Microsoft to advance AI and drive consistent AI value in your org
At Microsoft, we’re committed to the responsible advancement and use of AI. Our approach is guided by principles that ensure AI development maximizes benefits and minimizes potential harms. We incorporate responsible AI practices from the beginning by training our employees to evaluate risks and collaborating with experts to review and test technologies.
We believe that advancing safe, secure, and trustworthy AI requires a mix of industry commitments, policies, and global governance. Responsible AI is an ongoing journey that involves continuous learning and collaboration.
Sarah Bird is at the forefront of ensuring that AI technologies are developed and deployed responsibly, and her team is dedicated to building tools that test AI systems rigorously to ensure they work as intended and are safe, inclusive, and beneficial for everyone. As she highlights, by integrating responsible AI practices from the start, we can unlock the full potential of AI while maintaining the highest standards of safety and innovation.
The post FYAI: The role of responsible AI with Microsoft CPO Sarah Bird appeared first on The Microsoft Cloud Blog.
]]>