These stories don’t have much in common on the surface, but together, they point to a broader shift: AI is helping nonprofit organizations across the globe tackle some of society’s most pressing challenges.  

Animal Protection Denmark, Answer ALS, and Everything Suarve are three nonprofits that turned to Microsoft to solve different problems. Today, AI is helping them expand opportunity, strengthen communities, and create new possibilities for the people, animals, and causes they serve—extending their impact far beyond what their size or resources might otherwise allow.  

Animal Protection Denmark: From guesswork to insight in kitten care

Every year, Animal Protection Denmark prepares for “kitten season,” when shelters see a surge in vulnerable animals needing care. As the organization grew, so did the volume of data flowing across shelters, foster networks, volunteers, and supporters. Teams often spent long hours every month reconciling information from different systems, making it harder to forecast needs and coordinate resources.

Using Microsoft data and AI capabilities, Animal Protection Denmark unified that data into a single source of truth. Teams can identify trends earlier, forecast demand for foster placements, and monitor shelter capacity in real time. Staff can also access complete records for each animal, helping ensure continuity of care and supporting faster adoption decisions.

By combining a unified data foundation with AI-powered insights, Animal Protection Denmark spends less time managing information and more time acting on it. The result is earlier planning, faster decisions, and better outcomes for the animals that depend on them.

Answer ALS: Turning data into discovery

Answer ALS was created to accelerate progress toward treatments and a cure for amyotrophic lateral sclerosis (ALS), a progressive neurodegenerative disease that affects over 450,000 people worldwide. Together with Microsoft, the organization built Neuromine, one of the world’s largest ALS research hubs, bringing together trillions of data points contributed by more than 2,500 people living with the disease. Azure AI Search powers Neuromine’s query function so researchers can quickly learn details about an individual’s disease trajectory or even their DNA, which helps pinpoint cell lines to further study.

Additionally, Answer ALS is developing a chatbot in Microsoft Foundry that uses generative AI to answer user questions and direct researchers to relevant data. Before Neuromine, researchers often spent months, and sometimes more than a year, assembling data and biological samples before meaningful analysis could begin. Today, researchers around the world can access hundreds of patient lines and related clinical data in hours rather than months, helping them move more quickly from questions to insights.

By making high-quality research data easier to explore, share, and build upon, Answer ALS is helping accelerate research by as much as 65% over the next few years. The platform is enabling researchers around the world to collaborate more effectively, uncover new patterns in the data, and advance the search for better treatments and, ultimately, a cure.

Everything Suarve: Scaling second chances with AI 

Everything Suarve helps young people in Australia rebuild their lives through job training, mentorship, mental health support, and practical life skills. Many participants arrive after facing challenges such as housing insecurity, unstable home environments, or trauma. For a small team, the work depends on trust, consistency, and showing up for young people when they need support most.

As demand for its programs grew, so did the administrative burden. Referrals arrived through emails, paper forms, and phone calls, while staff tracked participant progress across disconnected systems. To streamline operations, Everything Suarve used Microsoft data and AI capabilities to build a solution that centralizes enrollment, case management, reporting, and communications. The organization also uses Microsoft 365 Copilot to help with grant writing, document summarization, and other administrative tasks, reducing the time spent on manual work.

Today, Everything Suarve’s staff can manage referrals, case notes, reporting, and participant communications in a single workflow. The new platform saves up to eight hours per participant during enrollment, while Copilot reduces grant application work by as much as two weeks. By automating processes and putting AI to work, Everything Suarve is reducing administrative overhead and creating more time to help young people build confidence, skills, and a path forward toward employment, education, and long-term stability.

What other nonprofits can learn from these stories

These three organizations serve different communities and pursue different goals. Yet together they show that organizations create the most value from AI when they use it to strengthen human expertise and start with a problem worth solving or a mission worth advancing.

At Animal Protection Denmark, staff can spot needs before they peak. At Answer ALS, researchers are compressing years of discovery into months. At Everything Suarve, staff spend less time on forms and more time with young people rebuilding their lives.

Together, these stories reflect a broader shift already underway across organizations of every size. AI is becoming part of how decisions are made, how services get delivered, and how people work. Success is no longer defined by the technology alone. It comes from combining technology with human judgment, experience, and purpose.

We call this Frontier Transformation: to move beyond isolated tools and individual tasks to rethink how they achieve their mission. Sometimes the result is greater efficiency. Often, it creates something more meaningful: the ability to reach more people, respond more quickly, and extend impact in ways that were previously out of reach.

As AI becomes more accessible, these nonprofits are showing that meaningful transformation is not reserved for the largest enterprises. It can begin anywhere people are willing to pair innovation with a clear sense of purpose.

The post Inside nonprofits using AI to extend their impact appeared first on The Microsoft Cloud Blog.

AI has moved quickly from possibility to priority, but many leaders are now confronting a more practical question: how ready is the organization to turn isolated wins into repeatable, governed progress? Early pilots and productivity gains matter, but they do not automatically create the leadership alignment, data foundations, governance practices, workforce readiness, or operating discipline required to scale AI across the business.

The AI Strategy Roadmap offers a practical guide for advancing Frontier Transformation. It helps leaders understand where they are today, identify the capabilities they may need next, and strengthen the conditions that can support AI as a durable business capability.

What the AI Strategy Roadmap is

The AI Strategy Roadmap translates insights and patterns observed among organizations advancing Frontier Transformation into practical strategies and actions leaders can consider. Its recommendations are informed by qualitative research conducted by Emerald Research Group on behalf of Microsoft, including in-depth interviews with 70 business and IT decision-makers actively leading AI transformations, as well as Microsoft’s own internal AI transformation experience and the work we’ve done supporting customer transformation efforts across industries.

The Roadmap reflects challenges described by leaders in transformation efforts and provides practical, experience-informed guidance for navigating them.

Why it matters now

This roadmap goes beyond the basic question of where AI can create value. It addresses the organizational conditions that can help teams move from isolated initiatives toward more repeatable, governed progress.

The research surfaced a consistent pattern among the organizations interviewed. Leaders described AI transformation as business transformation that occurs—and improves—over time. Organizations working through the shift often have strong ideas, but can get stuck controlling scope, aligning leaders, managing complexity, and building the workforce capability required to make change happen.

“We didn’t start with a big, fully baked AI strategy. It was much more about identifying a single area where we could realistically make a difference and testing it there first. Once we had something working and could show tangible impact, that’s what helped us expand and bring others along.”

Senior VP of Growth Marketing, Financial Technology

The five drivers of AI value

Every organization is somewhere on the AI readiness journey. Across the research and customer experience reflected in the Roadmap, five core drivers emerged as useful lenses for assessing readiness, prioritizing investment, and planning practical next steps.

1. Business strategy. Align AI investments to measurable business priorities and prioritize use cases that can earn sponsorship, funding, and momentum.
2. Technology and data strategy. Build trusted, governed, AI-ready data foundations and infrastructure designed to support growth, so AI initiatives can become more repeatable over time.
3. AI strategy and experience. Build trust through visible learning, experimentation, and repeatable AI delivery practices that can support user confidence, leadership engagement, and sustained adoption.
4. Organization and culture. Develop AI literacy, change management, leadership alignment, and operating-model practices that can help teams adopt AI more consistently.
5. AI governance and security. Embed responsible AI, governance, security, and compliance from the start, with transparency and human oversight that can help build trust as AI initiatives expand.

Developed in parallel, these drivers can help teams assess readiness, manage risk, and plan the next stage of AI transformation. Each one maps to a maturity model—Exploring, Planning, Implementing, Scaling, and Realizing—so leaders can assess where they are today and identify where to invest next.

Key research highlights

• Culture outweighs code. According to the Microsoft 2026 Work Trend Index, organizational factors drive 67% of the realized value from AI—twice the impact of individual behavior. For many organizations, culture can be a significant barrier to scaling AI initiatives.
• Leadership alignment shows up in the results. In the AI Strategy Roadmap research, more than 70% of organizations with advanced strategy and execution readiness say leadership communicates an AI vision clearly tied to business strategy.
• Direction beats enthusiasm. In the AI Strategy Roadmap research, among organizations that struggled with execution complexity, 15% named a lack of executive buy-in and strategic alignment as a barrier—a reminder that ideas without sponsorship can fragment.

Wherever you are on the journey

Frontier Transformation is a journey, not a destination—and no two organizations start in the same place. By pairing the five readiness drivers with a clear maturity model, the guide helps leaders locate their organization today, identify roadblocks, and focus on practical next steps for moving from experimentation toward more repeatable systems for delivering value at scale.

Start where you are

The next phase of AI transformation will require organizations to understand where they are ready, where they may be exposed, and what capabilities to build next. The AI Strategy Roadmap gives leaders a practical way to assess their current maturity, align teams around the next stage of progress, and strengthen the trusted foundations that can support AI initiatives as they scale.

Download the AI Strategy Roadmap

Discover the key actions leading organizations are taking to scale AI initiatives and advance their journey toward frontier leadership.

Download the roadmap

The AI Strategy Roadmap draws on qualitative research conducted by Emerald Research Group on behalf of Microsoft—70 in-depth interviews with IT leaders and business decision-makers across industries, conducted from February through March 2026—alongside Microsoft’s own Frontier Transformation experience.

The post The AI Strategy Roadmap: Five drivers of successful AI transformation appeared first on The Microsoft Cloud Blog.

Summary In the days following the United Nations Micro-, Small, and Medium Enterprises (UNMSME) Day, we take a closer look at what the data shows, and why it matters for the 400 million businesses that power the global economy.

This year, I want to address something we’re watching happen in real time: small and medium businesses (SMBs), also referred to globally as Micro, Small, and Medium Enterprises (MSMEs), are stepping into AI leadership, moving quickly, and applying it directly into the work that drives their business forward.

We mark UNMSME Day to raise public awareness of their contribution to sustainable development and the global economy. The numbers deserve repeating every year: SMBs represent 90% of all businesses worldwide, 50% of global gross domestic product (GDP), and 70% of the world’s workforce.¹

SMBs are not a segment of the economy; they are a foundational part of it. They operate under real pressure. The median small business carries just 27 days of cash reserves.² There is no room to bet on the wrong transformation, they must pick the right direction and get it right the first time. That pressure is exactly why what is happening right now matters so much.

AI has moved from conversation to competitive advantage

The latest Microsoft Work Trend Index 2026 makes something clear: AI is no longer a productivity add-on. It is shifting what work is possible. 58% of AI users say they are already producing work they could not have done a year ago and 66% report spending more time on higher-value work as AI takes on execution.

In a small team, this shift affects capacity and growth. For a financial planning firm streamlining client reviews, a law firm cutting document preparation time, a title company accelerating closings, or a property management team eliminating administrative overhead, that is not a marginal improvement. It represents a structural advantage.

A different pattern is emerging among SMBs. Organizations that move beyond individual use and embed AI into how work happens across teams, workflows, and decisions are seeing step-change results. Not just better work, fundamentally different work. And because SMBs have leaner structures and shorter decision cycles, they can get there faster than large enterprise organizations ever could.

What Frontier Transformation looks like in practice

Frontier Transformation becomes clear when the SMB journey moves from simply experimenting with AI to achieving transformation at growth and scale. Frontier Firms are the ones making that shift real by embedding AI into productivity tools they already are using across their teams workflows and decision processes. The result is not just better output, but a different operating model and one that unlocks more creativity, innovation, and growth.

Here are three SMB’s doing exactly that

Turning bottlenecks into real-time workflows

At Dunaway, a multi-discipline design, planning, and engineering firm in Texas, regulatory research and compliance checks were once manual, time-consuming steps that slowed project delivery. By bringing AI agents into the workflow, engineers can access regulatory insights in real time, answer questions faster, and apply knowledge consistently across teams. The result: a 90% reduction in research time and roughly 10,000 hours saved annually. What once lived with a few experts now works for the whole team. That is what a Frontier Firm looks like in practice.

When I first saw that number, 10,000 hours, I sat with it for a moment. That is not an efficiency gain. That is an entire team’s year given back.

Scaling craft and personalization with trusted intelligence

Businesses built on craftsmanship, trust, and deeply personal service, where consistency is hard to standardize, must tackle a different kind of scale challenge. Chow Tai Fook, a 97-year-old global luxury jewelry brand based in Hong Kong with thousands of stores across Asia, integrated AI across its operations. The company moved from isolated digital efforts to a connected, real-time intelligence model—giving frontline associates the insights they need in the moment to better understand each customer and deliver more personal, relevant experiences at scale. The result is more than 70% efficiency gains across millions of monthly interactions, and a 97-year-old brand that feels personal at every counter.

For me, it always comes back to the customer. When sales associates are empowered with the right insight in the moment, we’re not just making the business more efficient, we’re creating richer, more personal experiences. That’s the power of AI when it’s done right, it doesn’t replace human expertise, it amplifies it.

Making security part of how the business runs

DT Swiss AG, a Swiss manufacturer of high-performance cycling components with teams across Europe, North America, and Asia, faced complexity from fragmented systems, manual compliance processes, and administrative overhead. By moving toward a unified security model, it made identity, access, and governance part of daily operations rather than separate layers of work. The result was a 60% reduction in administrative overhead and a stronger compliance posture. Security did not slow the business down. It made scale more practical.

This is the story I find myself telling most often right now. Security is not a tax on transformation. Done right, it is what makes transformation sustainable.

Across these examples, the pattern is consistent. The SMBs pulling ahead are not simply adopting AI earlier. They are applying it with more intention, moving from isolated use cases to integrated workflows, from individual productivity to team-wide execution, and from security as a separate control to security as the foundation for growth.

Trust is the precondition, not an afterthought

One thing these businesses share: AI adoption and security are unequivocally connected. A 2024 Microsoft Security study found one in three SMBs hit by a cyberattack in the past year, at an average cost of USD254,445. 94% consider cybersecurity critical. And 81% say AI increases the need for stronger controls.³

The businesses moving fastest are solving productivity, data protection, identity, governance, and compliance together. SMBs do not have the time or resources to make five separate technology decisions for one business outcome. Security by design is not a feature, but a foundation for lasting AI adoption.

The partner ecosystem is the multiplier

No SMB transforms alone. Across these customer stories, partners play a consistent role: they help leaders decide where to start, where to incorporate technology into real workflows, and how to support adoption after deployment.

The Microsoft Partner ecosystem brings AI, productivity, and security into one practical conversation. For many SMBs, that begins in Microsoft 365 Copilot supporting how teams create, communicate, and make decisions. Next, extend those workflows using Microsoft Copilot Studio, connect data, and add security tools like Microsoft Defender for Business and Microsoft Purview all working together on a foundation with built-in, secure AI. With more than 1,400 connectors to third-party business applications, these solutions integrate into how businesses already operate across a broader secure cloud foundation.

The Microsoft Partner blog post, “Partner-led momentum, broader availability for SMB: Microsoft 365 Business with Copilot,” has more information on our Microsoft Defender for Business bundles.

• If you are an SMB owner or leader: Start where the time cost is most visible. You do not need a grand transformation plan. You need a first process, a secure foundation, and the decision to act.
• If you are a partner: Almost every SMB conversation is now an AI conversation. Customers are ready. Many still need help knowing where to begin. The partners and Managed Service Providers (MSPs) who lead with outcomes, secure adoption, and real workflow change will be the ones SMBs trust to reach the frontier.

Recognizing UNMSME

I am grateful for the resilience and ambition of small business owners everywhere. I know firsthand, the challenges of operating a business are real. In addition to my role at Microsoft, my husband and I run a small design-build construction company. This experience shapes how I see Frontier Transformation. Together, we are proving that the AI era will not be defined by company size but by leadership. SMBs are leading this moment.

What is the one workflow your team has transformed with AI this year? Connect with me and look forward to the conversation.

¹ United Nations, Micro-, Small and Medium-sized Enterprises Day, June 27, 2026.

² JPMorgan Chase Institute, Cash is King: Flows, Balances, and Buffer Days.

³ Microsoft Security, New research: Small and medium business (SMB) cyberattacks are frequent and costly, 2024.

The post Small and medium businesses aren’t waiting for an AI invitation—they’re already leading appeared first on The Microsoft Cloud Blog.

Yet a gap remains. While leaders have embraced AI’s potential, much of that energy is still concentrated in isolated use cases. The result is progress that feels real but rarely scales. Efficiency improves in pockets. Insights surface in moments. But enterprise impact remains limited. Frontier Transformation begins where this pattern breaks.

It signals a shift in how organizations think about AI—from something applied to specific tasks to something embedded across the business. AI moves into the flow of work, shaping decisions, powering processes, and enabling entirely new ways of operating. This shift is not about doing the same work faster. It is about redefining what work can be.

The organizations leading this transition are distinguished not by how much AI they deploy, but by how deliberately they align it to outcomes that matter. They focus on where AI can unlock new forms of value—across employees, customers, operations, and innovation. And they build the conditions for that value to scale, grounded in both intelligence and trust.

For business decision makers, this moment requires a different lens. The question is no longer where AI can save time. It is where AI can change the trajectory of the business.

The four paths to business value

While every organization’s journey looks different, leading organizations are converging on four core areas where AI drives meaningful impact.

These four paths define how AI moves from experimentation to enterprise value.

1. Enrich employee experiences

AI is transforming how work happens.

When intelligence is embedded into the tools employees already use, it reduces friction and elevates contribution. People spend less time searching for information or coordinating tasks and more time applying judgment, creativity, and expertise.

For example, organizations are using AI-powered knowledge hubs to surface institutional knowledge from documents, meetings, and media—making it easier for employees to access and apply critical information in real time.

This shift improves not only productivity but also decision quality, enabling employees to act faster and with greater confidence.

2. Reinvent customer engagement

Customer expectations continue to rise, but traditional engagement models struggle to keep pace.

AI enables organizations to deliver faster, more relevant, and more personalized interactions across channels. It can respond instantly to routine inquiries, connect customers to specialized expertise, and generate tailored recommendations in context.

In practice, this shift is already reshaping front-line experiences. AI-powered systems can eliminate wait times for common requests while routing more complex issues to the right experts with full context, improving both customer satisfaction and employee efficiency.

For example, Alaska Airlines created a natural language destination discovery experience that helps travelers find and book trips more intuitively. The result was 90% user satisfaction and 75% less planning time, showing how AI can make customer engagement both more personal and more efficient.

3. Reshape business processes

AI’s greatest potential lies in rethinking how work gets done.

Instead of optimizing individual steps, organizations can redesign entire workflows, accelerating execution and improving outcomes. Companies applying AI in this way are already seeing measurable gains in speed, efficiency, and scalability.

In some cases, organizations have reported dramatic results, such as significant reductions in time spent searching for business-critical information and the ability to scale complex analysis without increasing headcount.

These kinds of gains illustrate how AI enables new operating models rather than incremental improvements.

4. Bend the curve on innovation

AI expands what organizations can create and achieve.

Consider how organizations are using AI to integrate vast, distributed datasets or analyze unstructured content—such as interviews and videos—to unlock new insights. This capability is accelerating how quickly teams can experiment, learn, and bring new ideas to market.

For example, Space Intelligence used Microsoft AI capabilities to accelerate large-scale forest mapping—reducing the time required to map global forests by 75% while scaling coverage to billions of hectares.

When innovation becomes faster, more accessible, and more repeatable, it begins to compound across the organization.

Together, these four paths show how AI evolves from isolated initiatives into a driver of sustained business growth.

Why intelligence and trust matter

As organizations scale AI, a familiar challenge emerges: complexity increases, data becomes fragmented, and systems grow increasingly disconnected. As a result, early gains become harder to sustain.

The difference between organizations that stall and those that scale comes down to how they build their foundation.

At Microsoft, we see two elements as essential.

Intelligence ensures AI is grounded in real work—connecting data, workflows, and business context so outputs are relevant and actionable.

Trust ensures AI can scale safely—embedding security, governance, and responsible AI practices from the start so organizations can innovate with confidence.

These elements reinforce each other: intelligence drives value, and trust enables that value to scale. Together, they transform AI from a set of tools into a durable enterprise capability.

What BDMs should do next

For business decision makers, the priority is not adopting more AI. It is realizing more value from it.

Leaders seeing the greatest impact focus on a few consistent moves:

• Start with clear business outcomes where AI can deliver measurable impact.
• Demonstrate value early through focused deployments that build confidence.
• Scale through repeatable systems that extend success across the organization.

This approach helps organizations move from pilots to platforms—and from isolated results to enterprise impact.

Moving forward

Frontier Transformation is already underway. The opportunity now is to move beyond isolated gains and use AI to reshape how the business creates value.

To learn more, read the e-book Four Paths to Business Value with AI and explore how these paths can accelerate your organization’s journey.

The post 4 paths to Frontier Transformation: From AI experimentation to real business value appeared first on The Microsoft Cloud Blog.

1. Will AI amplify the intelligence of my organization and the attributes that make my company unique within its industry to grow my business; or will it use my intelligence for its own benefit, learning from my most important business flows and leveraging my intellectual property?
2. Can I trust that the outcomes are providing durable return on investment and that these solutions are running within the confines of my governance and security standards?
3. How do I get the visibility, control, flexibility and business model innovation needed to manage the costs associated with AI and maximize value?

I consistently advise customers that they need to build their own IQ on a platform of intelligence that is model-diverse, open and heterogeneous at every layer of the stack. Models are commoditizing. No company should be dependent upon any one model or any one model’s harness. Over the weekend, Satya warned of a world where every company across every sector is ceding value to a few models that eat everything they see. AI that is intended for growth should amplify the intelligence of an organization so that it compounds from within.

Companies also need an observability platform that provides governance, management, security and Financial Operations (FinOps) to ensure the ROI with AI. This enables AI to be trusted within the environment over which it reasons and puts the business in control of the outcomes.

Intelligence + Trust is embedded across Microsoft 365 Copilot, GitHub Copilot and Copilot Studio, where model diversity aligns cost and performance to each task. Microsoft IQ optimizes workflows, so context is routed efficiently and reduces unnecessary compute. Agent 365 is the control plane to observe, govern, manage and secure agents. We have built a system to manage AI spend as a core enterprise capability, not an afterthought. It is delivered across clouds and model providers without locking customers into a single approach.

Managing costs at scale

As agent usage scales, organizations need a clear set of levers to manage cost:

Model diversity. Any given inferencing model, model harness or agentic loop on its own does not help build out an organization’s IQ in ways that compound its intelligence. Both Microsoft 365 Copilot and GitHub Copilot are model-diverse by design without locking customers into a single provider. Different models — like GPT-5.5 or Claude Opus 4.8 — serve distinct roles with different economics. Matching the right intelligence to each task optimizes performance and cost.

Your IQ. Agents struggle with raw data. Significant compute is spent interpreting structure and context before useful work begins. The Microsoft IQ platform empowers your IQ by turning raw data into usable intelligence, continuously building a semantic understanding of how your organization operates across Microsoft 365 and line-of-business systems. It provides agents with the context they need upfront rather than requiring them to reconstruct it. The result is measurable: faster execution, higher accuracy and lower token usage. This is how intelligence compounds within your organization.

Financial operations. FinOps became critical when companies moved to the cloud and requires even greater attention as AI shifts from fixed pricing to usage-driven models. With Foundry and Agent 365, we are providing tools to help our customers optimize their AI costs today.

Frontier business models

Business models are evolving as we use AI to drive business outcomes. The User Subscription License (USL) has become the foundation, providing a package of capabilities for a predictable per-user-per-month fee. Usage-based licensing has emerged for long-running, multi-tasking agents, where cost aligns directly to the work performed.

Microsoft gives customers a unique combination of business model flexibility and integrated product experiences that is unmatched in the market. Microsoft 365 Copilot and GitHub Copilot use both models — a USL offering with not only value and capabilities, but flexible consumption on top. Today we’re announcing the general availability of Copilot Cowork worldwide, which requires the Microsoft 365 Copilot USL and is then usage-based.

Our model-diverse strategy allows customers to purchase capacity with the flexibility to use the right model for the job based on model strengths, economics and the latest innovations. Microsoft Agent Factory provides a single consumption model spanning Microsoft 365 Copilot (including Cowork), GitHub Copilot and agents built in Fabric, Foundry and Copilot Studio.

Our integrated product experiences put AI in the flow of work for both knowledge workers and software developers and manage capacity fluidly across the two. Historically these personas have been distinct, but increasingly the line between them is blurring. Coding is becoming a mainstream knowledge worker skill and chat and Cowork are becoming modalities important for software development. With Microsoft 365 and GitHub, we offer market-leading tools for both roles and make it easy to seamlessly manage capacity based on availability and need.

Agent 365: The control plane

As organizations adopt agents from Microsoft, another provider or build their own, a control plane is essential. Agent 365 gives IT and security leaders a single place to observe, govern, manage and secure agents across the organization. It builds on the Microsoft stack that enterprises trust: Entra for identity, Defender for threat protection, Purview for data governance and Intune for endpoint management. We are extending Agent 365 to include cost management, so organizations can monitor and manage agent spend alongside security and compliance. As the Frontier Firm operating model takes hold, leaders will manage human and agentic work as a single system, with visibility into both performance and cost.

The two most essential elements in any AI solution are Intelligence + Trust. At Microsoft, this conviction shapes how we design every layer of our AI platform. Microsoft IQ enables organizations to harness their own unique IQ, bringing context to data and embedding AI directly into the flow of work to deliver faster, more accurate and more trusted outcomes while safeguarding assets and protecting intellectual property. Agent 365 provides that trust layer, ensuring every agent and AI artifact is observed across the environment so organizations can move decisively from experimentation to enterprise impact with confidence. As Jay Parikh put it at Build, AI alone will not change your business. The system running it will.

We have built this system for our customers and partners, where intelligence compounds from within and every agent operates with control, visibility and trust. Together, we can scale human ambition and define how AI delivers measurable business impact across every role, organization and industry.

Judson Althoff is the chief executive officer of the commercial business at Microsoft. He is responsible for the product strategy, sales, services, support, marketing, operations and revenue growth of the company’s commercial business, which operates in more than 120 regional and national subsidiaries globally.

The post Achieving success with AI appeared first on The Microsoft Cloud Blog.

Across industries, CMOs are no longer asking whether AI will transform marketing but how fast they can move from experimentation to impact, and how to re‑architect work so AI shows up where decisions are actually made.

That question sat at the center of Microsoft’s CMO AI Innovation Forums, convened at CES and Cannes Lions, and designed for one purpose: helping marketing leaders navigate Frontier Transformation—the shift from tools and pilots to AI embedded in the flow of work, driving measurable business outcomes.

Frontier Transformation starts in the flow of work 

In the months between Cannes Lions last year and CES, it’s incredible to see how much things have changed. Six months ago, the question was “Where can we use AI?”Today, it’s “How do we make it deliver real business value—and prove it?” As we head toward Cannes again, the bar has moved even higher. The era of experimentation is over. Boards and CEOs are no longer interested in pilots—they’re expecting tangible outcomes: monetization, measurable growth, and a clear line from AI investment to business impact.

At the same time, most organizations aren’t set up to deliver that. At least not yet.

CMOs described teams juggling 25–30 disconnected applications, with AI pilots layered on top but rarely integrated end-to-end. The result is predictable: disconnected workflows, inconsistent insights, and limited scale. But the real challenge runs deeper than the tech.

What we’re hearing consistently from marketing leaders is this: AI initiatives fail when they are contained to a single function. You can succeed in marketing, but if your workflows aren’t connected to other functions in the enterprise, you will fail.

That’s why the next phase of transformation isn’t about deploying AI around the business it’s about embedding it through the business. Because ultimately, AI transformation is business transformation.

And let’s face it the stakes are rising fast:

• Monetization is mission-critical. AI investments must tie directly to revenue acceleration, margin expansion, or customer lifetime value not just productivity gains.

• Agentic commerce is reshaping the funnel. Discovery, consideration, and even purchase decisions are increasingly intermediated by AI agents disrupting traditional attribution models and forcing CMOs to rethink influence altogether.

• Trust is becoming a defining brand asset AND competitive advantage. As AI-generated interactions scale, consumer confidence in data usage, content authenticity, and brand integrity becomes a competitive differentiator.

• Measurement needs a reset. Legacy metrics can’t capture AI-driven, non-linear journeys. We need new protocols that reflect intent-based engagement, agent participation, and real-time orchestration.

CMO efforts are accelerating

So, as we think about how these shifts are impacting the role of CMOs, I wanted to bring you inside these CMO forums and share what leading CMOs are doing differently. These leaders aren’t hesitating. In fact, quite the opposite. They’re accelerating the integration and operationalization of AI in an effort to rewire processes and supercharge their people. Four patterns are emerging:

1. Measuring AI value is now non‑negotiable, but still unresolved

Efficiency and time savings are table stakes. CMOs are under pressure to tie AI directly to growth, effectiveness, and enterprise outcomes. To do this, they are moving beyond proxy metrics (time saved, content produced) toward value-based measurement frameworks, including:

• Linking AI-driven personalization to incremental revenue lift and conversion quality.
• Measuring speed-to-market as a competitive advantage, not just an operational KPI.
• Understanding how to measure attribution with agentic commerce increasingly mediating the buying journey.

CMOs are in agreement that measuring productivity and effectiveness end-to-end is a critical, unresolved issue.

2. Cross-functional workflows matter more than functional excellence

Marketing wins alone are no longer enough if sales, commerce, service, and supply chains are not connected. Leading organizations are:

• Embedding AI into end-to-end demand-to-fulfillment processes, not just campaign execution.
• Connecting marketing signals directly into sales prioritization, supply chain planning, and service resolution.
• Using AI to orchestrate real-time decisioning across functions, not just optimize within silos.

We have learned that you can knock it out of the park in marketing and still fail if the other organizations aren’t connected.

3. AI is changing who marketers serve—and how

It’s clear that we are no longer just marketing to consumers. This introduces a profound shift: 

• Brands must optimize not just for human attention, but for machine comprehension and recommendation.
• Content strategies must evolve toward structured, verifiable information that AI systems can trust.
• Influence changes as what the model believes about your brand becomes just as important as what the customer sees.

Customer and consumer engagement is not limited to human audiences, but LLMs and agents shaping discovery, consideration, and purchase in real time.

4. Agentic AI exposes operating model gaps

As teams experiment with agents, undocumented processes, tribal knowledge, and governance gaps surface immediately—forcing a rethinking of roles, incentives, and accountability. Leading companies are taking decisive action:

• Redesigning roles around human + agent collaboration, not task ownership
• Establishing clear governance models for AI decision-making and accountability.
• Creating shared data and process standards to enable agents to operate reliably.
• Investing in trust frameworks—including transparency, explainability, and responsible AI practices.

The fourth bullet is especially important, as this is where trust becomes critical not just externally with customers, but also internally. Can teams trust AI outputs enough to act at speed? And can leaders scale AI without introducing risk to their brand?

The takeaway

Across all of these conversations, one thing is clear: CMOs don’t just need more technology. They need clarity. They need connection. And they need confidence in how to scale. They’re looking for real patterns, proven approaches, and practical pathways from pilots to enterprise value. That’s because the next chapter isn’t about experimenting with AI. It’s about operationalizing it across the business to deliver real, measurable impact.

The post The CMO on the frontier: From AI experimentation to AI at work appeared first on The Microsoft Cloud Blog.

AI adoption is accelerating—but adoption alone isn’t transformation. Across industries, leaders are moving beyond experimentation and confronting a deeper challenge: How to reshape the way work gets done, decisions get made, and value gets created in an AI-driven world.

This executive series brings together perspectives from Microsoft leaders who are navigating that shift firsthand. Rather than focusing on tools or technology milestones, these conversations explore the leadership choices that determine whether AI delivers incremental efficiency or lasting impact—how leaders set direction, build culture, redesign work, and guide their organizations through change.

As Corporate Vice President, Business Applications and Agents at Microsoft, Bryan Goode spends his time at the intersection of technology, business process, and leadership, working to turn innovation into outcomes. In conversations with customers and partners across industries, he frequently hears the same underlying concern: Are we already too late to implement AI?

Leaders see headlines about rapid adoption and accelerating innovation, and assume that meaningful advantage now belongs only to early movers. From Goode’s perspective, that assumption misunderstands where real advantage is actually created and what kind of leadership this moment truly requires.

From my perspective, you’re not behind the curve if you haven’t started yet—but the time is now to really act.

Bryan Goode, Corporate Vice President, Business Applications and Agents, Microsoft

AI adoption is not the same as AI transformation

AI usage is undoubtedly increasing. More executives are experimenting with copilots, more employees are testing generative tools, and more organizations are exploring automation. But Goode consistently draws a distinction between adoption and transformation. Adoption reflects individual behavior. Transformation reshapes how workflows and value are created. Leaders who blur this distinction often feel progress without impact.

That distinction is critical. Many organizations feel progress because AI appears in daily routines, yet core business processes remain unchanged. Decisions are still delayed. Work still moves across disconnected systems. Potential value remains unrealized. In Goode’s view, this gap explains why so many leaders feel both excited and unsatisfied at the same time—progress is visible, but impact remains elusive.

Why functions—not tools—are the real starting point

From Goode’s perspective, the most effective starting point isn’t a tool, platform, nor architecture—it’s the function. Sales, marketing, finance, HR: each function contains friction that compounds quietly until performance stalls. When AI is applied directly to those processes, transformation can become tangible. Outcomes may improve, not because AI exists, but because work is redesigned.

Leadership sponsorship turns experimentation into execution

Functional ownership matters as much as technical capability. When senior leaders actively sponsor AI initiatives, teams gain clarity on priorities and permission to change how work gets done. That leadership signal is often what separates experimentation from execution. Without that sponsorship, AI remains an experiment rather than a catalyst.

Assistants and agents: Complementary forces

Goode also points to the role of assistants and agents as complementary, not competing, forces. Assistants improve individual productivity in the flow of work. Agents reduce friction across end‑to‑end processes. Together, they create space for human judgment where it matters most.

That’s really how you transform and how you get business value from AI.

Bryan Goode, Corporate Vice President, Business Applications and Agents, Microsoft

Culture is the hidden multiplier

Technology, however, is only part of the equation. Goode consistently highlights culture as the deciding factor. Organizations that treat AI as a shared learning journey where employees are encouraged to experiment, share insights, and iterate, are more likely to scale what works than those that pursue perfection upfront. In organizations that scale AI successfully, culture doesn’t follow transformation—it enables it.

It actually ends up being about culture more than anything else.

Bryan Goode, Corporate Vice President, Business Applications and Agents, Microsoft

Why starting small is a leadership advantage

Importantly, AI transformation does not require a massive rollout. In Goode’s experience, the organizations that make durable progress start small, focus on one function, learn quickly, and then scale intentionally. Transformation can compound as confidence grows.

For leaders who feel left behind, the reality is reassuring: in most organizations, the work itself has not yet changed. That means the opportunity remains.

The number one priority for every business leader is asking: how is AI changing my industry, how is it changing my company, and how am I going to use it to drive competitive advantage?

Bryan Goode, Corporate Vice President, Business Applications and Agents, Microsoft

The question is not how quickly AI can be adopted—it’s how deliberately leaders are willing to redesign the work that matters most and how ready they are to lead that change.

This is the first post in an executive series exploring how leaders navigate AI transformation—from culture and creativity to functions and outcomes.

The post You’re not late to AI—you’re early to Frontier Transformation appeared first on The Microsoft Cloud Blog.

Despite widespread adoption, many organizations remain early in their AI maturity, constrained by fragmented foundations, unclear governance, and limited organizational alignment. These gaps make it difficult to move from experimentation to repeatable, enterprise‑wide impact.

The difference is not access to technology, but how prepared organizations are to deploy AI at scale—securely, responsibly, and in direct support of business outcomes. New research from Microsoft reveals a clear pattern: AI readiness is the foundation of Frontier Transformation—the next phase of enterprise change, where organizations align AI and human ingenuity to achieve their most ambitious goals.

In this research, AI readiness refers to an organization’s ability to deploy and scale AI in a way that is technically robust and organizationally aligned. It encompasses not only the underlying technology—such as data, cloud platforms, security, and AI models—but also the strategic, cultural, and governance capabilities required to operationalize AI responsibly and at scale. Organizations with high AI readiness can move beyond experimentation, embedding AI into core business processes to drive measurable outcomes.

Frontier Transformation starts with readiness

Frontier Transformation describes how leading organizations are embedding AI across every layer of the business—from employee productivity and customer engagement to core operations and decision-making. These organizations are AI leaders, referred to in the research as Frontier Firms that have moved beyond pilots. AI is not a side initiative; it’s a strategic capability.

The AI Readiness Assessment Whitepaper is based on a global study of 1,000 organizations across 15 countries and eight industries. It connects AI capabilities directly to business performance—and the results are striking.

Organizations with high AI readiness report 47–64% stronger performance across key metrics, including operational efficiency, innovation speed, workforce productivity, customer experience, and revenue growth. Readiness doesn’t just enable progress—it compounds advantage.

The readiness gap is widening

Only 17.7% of organizations qualify as AI leaders, meeting the threshold for both technology and organizational readiness. These Frontier Firms realize 56% higher AI value than organizations earlier in their journey.

This gap matters. While many organizations are investing in AI tools, far fewer are building the foundational capabilities required to scale those tools across the enterprise. As a result, leaders continue to accelerate—while others remain stuck in perpetual experimentation.

Readiness must be balanced, not siloed

One of the clearest insights from the research is that AI readiness must be balanced across both technology and organization. Organizations that overindex on technology often struggle with adoption and trust, while those that focus only on governance lack the platforms needed to scale. Frontier Firms avoid this tradeoff by progressing both dimensions together.

Roughly 30% of organizations reach a strong level of technology readiness. A similar share reaches organizational readiness. But only those that achieve both consistently deliver business impact.

Frontier Firms take a unified approach—aligning strategy, governance, culture, and platforms rather than treating them as separate workstreams.

To make readiness measurable, the Microsoft’s AI Readiness Advisor framework evaluates 10 domains across two dimensions:

Technology readiness

• AI models and generative AI applications
  
• Data and integration
  
• Cloud and hosting
  
• Information security
  

Organizational readiness

• Business and AI strategy
  
• AI experience and skills
  
• Organization and culture
  
• Responsible AI and governance
  

This end‑to‑end view helps organizations understand not just where they’re investing, but where gaps may limit scale.

Four readiness profiles—one clear leader

The research identifies four AI readiness segments:

• Observers are early in their journey, focused on exploration and isolated pilots, with limited operational impact.
  
• Operators excel at execution and governance but lack the modern AI platforms needed to accelerate innovation.
  
• Innovators invest heavily in models and applications but struggle to drive consistent adoption and change at scale.
  
• Frontier Firms lead across both dimensions—enabling secure, scalable AI that is embedded into everyday business operations.
  

Frontier Firms have largely moved from experimentation to optimization. Their focus is on standardization, reuse, and managing AI as a portfolio tied to business KPIs.

Cloud maturity differentiates AI leaders

Cloud strategy is a defining characteristic of Frontier Firms.

Frontier Firms treat the cloud not simply as infrastructure, but as a control plane—where data, models, applications, security, and governance operate together. Approximately 60% of AI leaders run workloads on Azure, reflecting the importance of integrated governance, compliance, and data management for enterprise‑grade AI.

This approach allows AI leaders to standardize security, governance, and data access while enabling teams to innovate faster—without re‑creating foundational capabilities for each new use case.

Leaders also tend to invest platform‑first—building strong cloud, data, and model foundations before scaling applications. That sequencing enables faster innovation and more predictable outcomes over time.

Responsible AI accelerates adoption

Trust is not a barrier for Frontier Firms—it’s a capability.

AI leaders consistently score highest on responsible AI maturity, with formal frameworks, oversight, and monitoring in place. Rather than slowing progress, governance enables scale by building confidence among employees, customers, and regulators.

In Frontier organizations, responsibility and innovation move together—unlocking broader adoption and faster value realization.

AI leadership spans every industry

Frontier Firms appear across every industry studied, from financial services and healthcare to retail, manufacturing, and professional services.

What differs is not ambition—but execution. Leaders report improvements in productivity, accuracy, efficiency, and customer experience tailored to their sector. The takeaway is clear: Frontier Transformation is driven by capability, not industry position.

Turning insight into action

The data is clear: AI value is not unlocked by tools alone, but by readiness across technology, organization, and governance. Frontier Firms don’t wait for transformation—they prepare for it.

Importantly, readiness is not a binary state. Organizations progress through stages as they mature their platforms, operating models, and governance. Understanding where you are today is the first step toward making intentional, high‑impact investments that move the organization forward.

Is your organization ready for AI?

Read the AI Readiness Assessment Whitepaper to understand the research behind AI leadership, then take the AI Readiness Assessment to benchmark your organization and identify the most impactful next steps on your journey to Frontier Transformation.

Download the AI Readiness Whitepaper

Learn how to help your business assess and advance its AI readiness, and unlock Frontier Transformation.

Read the Whitepaper

The post From AI ambition to Frontier Transformation: Readiness defines the leaders appeared first on The Microsoft Cloud Blog.

• Author: You’re producing the work, calling on AI to help as needed — a line of code, a sentence, a chart.
• Editor: You set the intent and AI creates the first draft for you to edit and approve.
• Director: You create a spec and hand off entire tasks for AI to execute in the background.
• Orchestrator: You design a system where multiple agents run in parallel across a workflow, flagging exceptions and escalations to you.

Every business leader knows the world is changing, but far fewer have a clear picture of what to do about it. These four patterns are the place to start. The real work ahead for leaders is redesigning their firm’s operating model around the collaboration patterns.

As agent use increases, human involvement doesn’t disappear — it changes shape. What declines is the amount of tactical, step-by-step execution work humans do themselves. And what rises is the need for humans to set direction, define standards and evaluate outcomes.

Ultimately, the goal is not to move every task and business process to the fourth pattern. Instead, it’s up to leaders to help their organizations develop clarity around matching workstreams to the right collaboration pattern. That’s the shape of the Frontier Firm: defined by how deliberately leaders design work across functions, matching the level of human involvement to the outcome.

What the data shows

Our 2026 Work Trend Index research reinforces this shift across roles and industries. We analyzed trillions of anonymized Microsoft 365 productivity signals and surveyed 20,000 workers using AI across 10 countries. We also spoke with leading experts in AI, work and organizational psychology to help us unpack the insights from the data and understand where all this is going. The conclusion is consistent: the constraint is no longer what people can do, it is how work is structured around them.

• AI lifts individual potential. A privacy-preserving analysis of more than 100,000 chats in Microsoft 365 Copilot shows that 49% of all conversations support cognitive work — helping workers analyze information, solve problems, evaluate and think creatively. This shift is already visible in output, with 58% of AI users saying they’re producing work they couldn’t have a year ago, rising to 80% among Frontier Professionals, the most advanced AI users in our research. Additionally, when AI users were asked which human skills are most important as AI takes on more work, they said two topped the list: quality control of AI output (50%) and critical thinking — that is, analyzing information objectively and making a reasoned judgment (46%).
• The Transformation Paradox. We are seeing a pressure point emerge within the organization where the pull to perform collides with the push to transform. 65% of AI users surveyed fear falling behind if they don’t use AI to adapt quickly, yet 45% say it feels safer to focus on current goals than to redesign work with AI. And only 13% of workers say they’re rewarded for reinvention of work with AI even if results aren’t met. The same forces accelerating AI adoption are holding it back.
• Every organization is a learning system. Our results show that organizational factors like culture, manager support and talent practices account for more than 2X the AI impact of individual factors like mindset and behavior (67% vs. 32%). Specifically, the findings underscore the importance of an AI-ready environment: a culture that treats AI as a strategic advantage and encourages experimentation, managers who model and incentivize AI use and talent practices that build skills and create space to apply them. The real question isn’t whether people have the right skills, it’s whether the organization is built to unlock them.

The firms that build a new operating model today won’t just move faster in the short term. They’ll build something more durable, setting themselves up to create value in ways that we can’t yet conceive of: an organization that learns faster than its competitors, compounds its own intelligence and gets harder to catch with every cycle.

For deeper analysis, see the 2026 Work Trend Index Report.

Enabling the Frontier Firm with Copilot Cowork — now mobile, extensible and enterprise-ready

None of an organization’s system scales without infrastructure that brings people and agents into the same flow of work with connected data and the ability to manage and govern it all. Microsoft 365 Copilot is built for exactly that.

Today, we’re expanding Copilot Cowork with new capabilities for Frontier customers to help organizations move from isolated AI tasks to coordinated, multistep work. Cowork enables people to define outcomes and delegate work across apps, business systems and data, with execution that stays directed and controlled throughout.

This update introduces Copilot Cowork Mobile for iOS and Android, along with a growing plugin ecosystem for Cowork, bringing more of an organization’s tools and data into these experiences. This includes native plugins across Microsoft services like Dynamics 365 and Fabric, and partner integrations available in the coming weeks like LSEG (London Stock Exchange Group), Miro, monday.com, S&P Global Energy and more. Organizations can also build custom plugins to turn their own workflows and expertise into reusable, scalable processes. Additionally, a first wave of federated Copilot connectors in Researcher and Microsoft 365 Copilot Chat is generally available today from partners like HubSpot, LSEG (London Stock Exchange Group), Moody’s, Notion and more.

Together, these updates extend Copilot Cowork from a task-based assistant into an extensible platform that helps orchestrate work across Microsoft and third-party systems. With management and governance through Microsoft Agent 365, organizations can deploy and scale agents across core business functions like sales, service and operations.

For more on these product innovations: Microsoft 365 blog.

AI is no longer an experiment. It is an execution challenge. Employees are already working across all four patterns. The open question for every leadership team is whether they can catch up. Access to AI won’t be the advantage for much longer. How the work is designed around it will be.

Jared Spataro, CMO, AI at Work at Microsoft, shapes how every organization applies AI and agents to reduce costs, create new value and define the future of work. He leads research, strategy and product across Copilot, Copilot Studio, Microsoft 365, Dynamics 365 and Power Platform.

The post How Frontier Firms are rebuilding the operating model for the age of AI appeared first on The Microsoft Cloud Blog.

Traditionally, return on investment is a financial measure—growth weighed against cost. With AI, returns still include financial impact, but they increasingly span a broader set of outcomes. As organizations internalize this shift, they see a return on intelligence: compounding gains across cost savings, risk mitigation, performance, growth, and innovation. Momentum often begins with efficiency improvements, then builds into innovation and growth outcomes such as more personalized experiences, faster cycles, better decisions, and new products and services.

At Microsoft, we’re seeing this shift play out firsthand as we work with thousands of organizations across various industries. This post is the first in a series on industry Frontier Transformation. In the articles that follow, I’ll further explore the key dimensions of this shift—how AI is driving growth and reshaping innovation across industries.

AI use cases across industries

Explore real-world use cases to help you accelerate your business goals.

Learn more

How Frontier Transformation unfolds across industries

According to an IDC study, 68% of organizations are already using AI. Many report measurable gains, with an average 2.3x return on investment. The most advanced among them, Frontier Firms, take AI further, embedding it across functions, roles, and processes to solve high-impact, industry-specific challenges.

Industry context makes AI investment outcomes visible and measurable. Many organizations are already seeing early wins from AI in their industry, such as inventory optimization in retail, fewer safety incidents in manufacturing, and less documentation burden in healthcare. But industry leaders are pushing further, turning those early gains into frontier outcomes across growth and innovation. Examples include personalized engagement and product discovery in retail, higher order-fulfillment rates in manufacturing, and new care pathways or improved patient retention in healthcare. Frontier leaders are proving that when AI is grounded in industry realities, early wins turn into compounding impact across the value chain.

Frontier customers in action

In my role at Microsoft, I get to see this shift up close as we work with thousands of organizations across industries. What I’m seeing is that Frontier Transformation is already taking shape in the flow of work: processes are redesigned, decisions accelerate, and teams move with greater clarity and speed. From there, that momentum scales into new sources of growth and innovation across the business. Below are some great examples of what I see as customers driving true frontier outcomes.

Financial services: Transforming legal research with AI-powered insights

UBS’s in-house legal team must find very specific information, like a clause or regulation, across a library of 26 million legal documents in multiple languages.

Finding specific knowledge in this vast repository was like finding a particular grain of sand on the beach.

Vlad Stoian, Product Owner for the Legal AI Assistant at UBS

Working with Microsoft Azure, UBS refined its standard process and demonstrated innovation by launching the Legal AI Assistant (LAIA) to help employees pinpoint phrases, clauses, and paragraphs using natural language and semantic similarity, rather than keyword matching. UBS employees can now locate information much more quickly and easily than they could with prior search tools.

Retail: Reinventing the customer experience with AI-powered personalization

Makers of Italian chocolate and gelato since 1878, Venchi shares Italian allegria (joy) worldwide. Venchi built a loyalty program to gather data on customers by working with Dynamics 365. From this foundation, Venchi is introducing AI-powered personalization through Copilot capabilities in the Store Commerce app.

In the future, imagine our sales assistant can see on the app, from Customer Insights, that the customer shopped one year ago for his wife’s birthday, and we know she is allergic to dairy. With Copilot, we can easily access data for all 350 chocolate recipes and figure out which are safe options for the customer in just a few seconds.

Fabio Tormen, Chief Information Officer at Venchi

Venchi saves 1,500 hours annually by automating fulfillment. More accurate accounting and inventory management decreased the cost of goods sold by 2% year over year. And easy sign-up added 800,000 customers to the loyalty program in its first year.

Automotive: Leveraging AI-powered insights during vehicle development

To optimize the performance of its vehicles in development, BMW engineers must access and analyze massive amounts of telemetry data from test vehicles, but only BMW IT specialists have been able to run queries, slowing test cycles and innovation. With Azure and Foundry Agent Service, BMW delivers insights 12 times faster and empowers its engineers to analyze telemetry directly. It also embeds AI-powered workflows into daily R&D, speeding design cycles, and reducing late-stage fixes.

When an engineer asks a question—“How many braking maneuvers were performed by the development vehicles in the last two days?”—the system responds within minutes, complete with charts and written explanations.

“With multi-agent AI, engineers don’t just get data, they get insights they can act on immediately,” says Christof Gebhart, Manager of Advanced Vehicle Measurement Technology at BMW. “Ultimately, the steps of data extraction and pattern recognition can be performed directly in a single step, and in natural language.”

Healthcare: Innovating with AI to help clinicians spend more time on patient care

Clinicians at Cooper University Health Care were experiencing significant burnout due to after-hours documentation. The leadership team sought a solution to reduce administrative burden and restore joy in practice. Cooper implemented Microsoft Dragon Copilot, an AI assistant for clinical workflow and integrated with their Epic EHR, that streamlines documentation, automates tasks, and surfaces information—boosting efficiency, satisfaction, and patient care.

Clinicians at Cooper report saving more than four minutes on documentation time per patient, experiencing less burnout, and engaging more meaningfully with patients. Their notes are more comprehensive, communication is improved, and patient satisfaction is rising. Through ambient capture of the patient visits, clinicians can maintain eye contact and engage more meaningfully with patients.

Patients are instantly noticing their clinicians are looking at them again, making that eye contact. We’ve had several patients actually remark that, basically, hey, wow, you’re not typing today. That’s the power of AI. It gives eye contact back to medicine the way it was supposed to be practiced.

Snehal Gandhi, MD, VP and Chief Medical Information Officer (CMIO) at Cooper

Financial services: Empowering smarter decisions with real-time insights

Aon’s engineering and data teams set out to build a secure, enterprise-grade AI platform that could operate across its solution lines. The result was AonGPT, a generative AI assistant developed entirely on Microsoft Azure.

Over 62,000 users now have access to AonGPT. About 31,000 of those are monthly active users, with more than 6.4 million messages exchanged so far.

Amit Gawali, Head of Engineering at Aon

During the California wildfires, Aon’s catastrophe modeling team partnered with a satellite imagery provider to receive multiple visual updates each day. Using AonGPT, the team wrote code to connect those images to Aon’s proprietary data, producing near real-time insights that helped clients assess damage and plan responses.

Start your Frontier Transformation journey

Frontier Transformation is already taking shape across industries. The question now isn’t whether AI delivers impact—but where to start.

• Clarify your AI priorities with the AI decision brief.
• Explore how AI is driving business value today.
• Go deeper with industry-specific AI use cases.

The post Frontier Transformation is powering growth and innovation across industries appeared first on The Microsoft Cloud Blog.