{"id":12705,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T08:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/innovation\/blog\/?page_id=12705"},"modified":"2026-04-17T12:52:50","modified_gmt":"2026-04-17T19:52:50","slug":"industry-media-and-entertainment","status":"publish","type":"page","link":"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/industry-media-and-entertainment\/","title":{"rendered":"Media and entertainment"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignfull has-orchid-sky-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:8px;margin-top:0;margin-bottom:0\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--md);padding-bottom:var(--wp--preset--spacing--md)\">\n<div class=\"wp-block-group alignwide jump-menu-container is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b02886af wp-block-group-is-layout-flex\">\n<div class=\"wp-block-bloginabox-theme-site-navigation\">\n\t<div class=\"jump-menu-container\">\n\t\t<div class=\"jump-menu\" data-bi-an=\"Filter Navigation\">\n\t\t\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"jump-menu__toggle\"\n\t\t\t>\n\t\t\t\t\tNavigate blog by\t\t\t\t\t<span class=\"jump-menu__toggle-icon\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/button>\n\n\t\t\t<span class=\"jump-menu__label\">\n\t\t\t\tNavigate blog by:\n\t\t\t<\/span>\n\n\t\t\t<div class=\"jump-menu__container\">\n\t\t\t\t<nav\n\t\t\t\t\taria-label=\"Filter\"\n\t\t\t\t\tclass=\"jump-menu__nav\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"menu-media-entertainment-homepage-container\"><ul id=\"menu-media-entertainment-homepage\" class=\"menu\"><li id=\"menu-item-12731\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-12731\"><button type=\"button\" aria-expanded=\"false\" data-bi-bhvr=\"7\" data-open=\"false\" aria-controls=\"submenu-menu-item-12731\" class=\"menu-item__button\">Content type<span class=\"jump-menu__toggle-icon\" aria-hidden=\"true\"><\/span><\/button>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-13068\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13068\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/news\/?ep_filter_category=media-and-entertainment\">News<\/a><\/li>\n\t<li id=\"menu-item-13069\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13069\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/thought-leadership\/?ep_filter_category=media-and-entertainment\">Thought leadership<\/a><\/li>\n\t<li id=\"menu-item-13070\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13070\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/customer-stories\/?ep_filter_category=media-and-entertainment\">Customer stories<\/a><\/li>\n\t<li id=\"menu-item-13071\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13071\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/events\/?ep_filter_category=media-and-entertainment\">Events<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-blue-black-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:4px;margin-top:0;margin-bottom:0\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl)\">\n<div class=\"wp-block-columns alignwide group-2-cards-on-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-query-id=\"1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-19505109 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-13671 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-media-and-entertainment tag-ai tag-azure tag-copilot tag-generative-ai content-type-thought-leadership\">\n\n<div class=\"wp-block-bloginabox-theme-card--banner wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article\n\tclass=\"card-block card-block--banner is-clickable card-block--has-media not-visible\"\n\t\t\t\tdata-bi-id=\"13671\"\n\tdata-bi-cn=\"Powering intelligent media: How frontier organizations realize a return on intelligence with Microsoft\"\n\tdata-bi-ct=\"card link\"\n\t\tdata-wp-interactive=\"bloginabox-theme\/card\"\n\tdata-wp-init=\"actions.init\"\n\tdata-wp-class--not-visible=\"!context.isVisible\"\n\tdata-wp-context='{\"id\": \"13671\"}'\n>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/MSC24-Canada-meeting-Getty-642320181-rgb-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Media and entertainment\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\"\n\t\t\t\t\t\t\t\tdata-bi-id=\"1309\"\n\t\t\t\t\t\t\t\tdata-bi-ct=\"post categories\"\n\t\t\t\t\t\t\t>Media and entertainment<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2026-04-16T10:00:00-07:00\">\n\t\t\t\t\t\tApril 16\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t8 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2026\/04\/16\/powering-intelligent-media-how-frontier-organizations-realize-a-return-on-intelligence-with-microsoft\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-bi-cn=\"Powering intelligent media: How frontier organizations realize a return on intelligence with Microsoft\"\n\t\t\t\t\t\tdata-bi-id=\"13671\"\n\t\t\t\t\t\tdata-bi-ct=\"title link\"\n\t\t\t\t\t\tdata-bi-tn=\"content-card\"\n\t\t\t\t\t>\n\t\t\t\t\t\tPowering intelligent media: How frontier organizations realize a return on intelligence with Microsoft\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n<div data-query-id=\"1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\" data-autoheight=\"1\" data-loop=\"0\" data-autoplay=\"0\" data-spacebetween=\"16\" data-slidesperview=\"1\"><ul class=\"columns-4 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-e7fd85f5 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-3294 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-media-and-entertainment tag-ai tag-azure-openai tag-copilot tag-generative-ai content-type-events\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3294\" data-bi-cn=\"Microsoft at IBC 2025: Accelerating the frontier of media and entertainment with AI\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3294\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"841\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2025\/09\/CLO25-Security-Lifestyle-Getty-1084167628.jpg\" class=\"attachment-full size-full\" alt=\"A group of men looking at a computer screen\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Media and entertainment\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\" data-bi-id=\"1309\" data-bi-ct=\"post categories\">Media and entertainment<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2025-09-09T09:00:00-07:00\">\n\t\t\t\t\t\tSeptember 9, 2025\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t9 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2025\/09\/09\/microsoft-at-ibc-2025-accelerating-the-frontier-of-media-and-entertainment-with-ai\/\" data-bi-cn=\"Microsoft at IBC 2025: Accelerating the frontier of media and entertainment with AI\" data-bi-id=\"3294\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tMicrosoft at IBC 2025: Accelerating the frontier of media and entertainment with AI\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3264 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-media-and-entertainment tag-ai tag-generative-ai tag-microsoft-industry-clouds content-type-thought-leadership\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3264\" data-bi-cn=\"Microsoft helps media customers capitalize on AI for greater ROI\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3264\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"728\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2025\/04\/GettyImages-1392016982-rgb.jpg\" class=\"attachment-full size-full\" alt=\"A group of people sitting around a round table\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Media and entertainment\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\" data-bi-id=\"1309\" data-bi-ct=\"post categories\">Media and entertainment<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2025-04-02T10:00:00-07:00\">\n\t\t\t\t\t\tApril 2, 2025\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t6 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2025\/04\/02\/microsoft-helps-media-customers-capitalize-on-ai-for-greater-roi\/\" data-bi-cn=\"Microsoft helps media customers capitalize on AI for greater ROI\" data-bi-id=\"3264\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tMicrosoft helps media customers capitalize on AI for greater ROI\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3258 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-media-and-entertainment tag-ai tag-azure tag-azure-openai-service tag-microsoft-industry-clouds tag-partners content-type-news\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3258\" data-bi-cn=\"How Microsoft is transforming sports with cutting-edge technology\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3258\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2025\/03\/3.21-FI.jpg\" class=\"attachment-full size-full\" alt=\"A man holding a football ball\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Media and entertainment\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\" data-bi-id=\"1309\" data-bi-ct=\"post categories\">Media and entertainment<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2025-03-26T08:00:00-07:00\">\n\t\t\t\t\t\tMarch 26, 2025\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t5 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2025\/03\/26\/how-microsoft-is-transforming-sports-with-cutting-edge-technology\/\" data-bi-cn=\"How Microsoft is transforming sports with cutting-edge technology\" data-bi-id=\"3258\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tHow Microsoft is transforming sports with cutting-edge technology\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3170 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-media-and-entertainment tag-azure tag-azure-openai-service tag-copilot tag-generative-ai content-type-events\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3170\" data-bi-cn=\"Microsoft at IBC2024: Reimagining media with AI\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3170\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"840\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2024\/08\/GettyImages-1369344586.jpg\" class=\"attachment-full size-full\" alt=\"A group of people working together in a shared space office\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Media and entertainment\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\" data-bi-id=\"1309\" data-bi-ct=\"post categories\">Media and entertainment<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2024-08-22T10:00:00-07:00\">\n\t\t\t\t\t\tAugust 22, 2024\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t4 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2024\/08\/22\/microsoft-at-ibc2024-reimagining-media-with-ai\/\" data-bi-cn=\"Microsoft at IBC2024: Reimagining media with AI\" data-bi-id=\"3170\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tMicrosoft at IBC2024: Reimagining media with AI\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-us\/microsoft-cloud\/blog\/category\/media-and-entertainment\/\">Explore all media and entertainment<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);\" class=\"section alignfull wp-block-bloginabox-theme-section is-layout-flow wp-block-section-is-layout-flow\">\n\t\n<div\n\tclass=\"section__background alignfull is-layout-constrained\"\n\t>\n\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--light section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-cta-light.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--dark section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-cta-dark.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<div class=\"alignwide wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right promotional--innovation-light\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading has-h-1-font-size\" id=\"microsoft-for-media-and-entertainment\">Microsoft for media and entertainment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transform the future of creativity, content, and experiences. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.microsoft.com\/en-us\/ai\/media-entertainment\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the site<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/04\/1-Latest_news-656x270-1.avif\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--3-xl);margin-top:0;margin-bottom:0;\" class=\"section alignfull wp-block-bloginabox-theme-section has-global-padding is-layout-constrained wp-block-section-is-layout-constrained\">\n\t\n<div\n\tclass=\"section__background alignfull is-layout-constrained\"\n\t>\n\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--light section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-actionbar-light.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--dark section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-actionbar-dark.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<div class=\"wp-block-group alignwide is-style-frosted-glass has-border-color has-white-border-color is-layout-flow wp-block-group-is-layout-flow\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--2-xl)\">\n<div class=\"wp-block-group is-style-rounded-md has-black-color has-lavender-mist-gradient-background has-text-color has-background has-link-color wp-elements-1b426e1542257d65bd75a61fa0bd8add is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--2-xl)\">\n<h2 class=\"wp-block-heading has-text-align-center has-h-3-font-size\" id=\"read-more-about-microsoft-cloud\">Read more about Microsoft Cloud<\/h2>\n\n\n\n<p class=\"has-text-align-center has-body-medium-font-size wp-block-paragraph\">Discover the latest insights, product updates, and AI innovations shaping industries across the Microsoft Cloud.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-af2e4402 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-button is-style-chevron\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-us\/microsoft-cloud\/blog\/\">Microsoft Cloud Blog<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--4-xl);padding-bottom:var(--wp--preset--spacing--xl);\" class=\"section wp-block-bloginabox-theme-section has-global-padding is-layout-constrained wp-block-section-is-layout-constrained\">\n\t\n<div\n\tclass=\"section__background alignfull is-layout-constrained\"\n\t\t\tdata-bi-an=\"Global CTA\"\n\t>\n\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--light section-background-image-wrapper--desktop alignfull section--innovation-dark\" style=\"opacity: 100%\">\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--dark section-background-image-wrapper--desktop alignfull section--innovation-dark\" style=\"opacity: 100%\">\n\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-display-small-font-size\" id=\"explorefrontier-transformation\" style=\"font-style:normal;font-weight:700\">Explore<br><span class=\"text-gradient text-gradient--primary\">Frontier Transformation<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Where intelligence meets trust<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center 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wp-block-social-link\"><a data-bi-an=\"Global CTA social\" data-bi-bhvr=\"126\" data-bi-cn=\"Follow on linkedin\" data-bi-ct=\"follow link\" data-bi-id=\"social-link-linkedin\" rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/showcase\/microsoft-cloud-platform\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 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