{"id":12707,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T08:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/innovation\/blog\/?page_id=12707"},"modified":"2026-04-17T12:53:56","modified_gmt":"2026-04-17T19:53:56","slug":"industry-retail-and-consumer-goods","status":"publish","type":"page","link":"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/industry-retail-and-consumer-goods\/","title":{"rendered":"Retail and consumer goods"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignfull has-orchid-sky-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:8px;margin-top:0;margin-bottom:0\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--md);padding-bottom:var(--wp--preset--spacing--md)\">\n<div class=\"wp-block-group alignwide jump-menu-container is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b02886af wp-block-group-is-layout-flex\">\n<div class=\"wp-block-bloginabox-theme-site-navigation\">\n\t<div class=\"jump-menu-container\">\n\t\t<div class=\"jump-menu\" data-bi-an=\"Filter Navigation\">\n\t\t\t\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"jump-menu__toggle\"\n\t\t\t>\n\t\t\t\t\tNavigate blog by\t\t\t\t\t<span class=\"jump-menu__toggle-icon\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/button>\n\n\t\t\t<span class=\"jump-menu__label\">\n\t\t\t\tNavigate blog by:\n\t\t\t<\/span>\n\n\t\t\t<div class=\"jump-menu__container\">\n\t\t\t\t<nav\n\t\t\t\t\taria-label=\"Filter\"\n\t\t\t\t\tclass=\"jump-menu__nav\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"menu-retail-consumer-goods-homepage-container\"><ul id=\"menu-retail-consumer-goods-homepage\" class=\"menu\"><li id=\"menu-item-12651\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-12651\"><button type=\"button\" aria-expanded=\"false\" data-bi-bhvr=\"7\" data-open=\"false\" aria-controls=\"submenu-menu-item-12651\" class=\"menu-item__button\">Content type<span class=\"jump-menu__toggle-icon\" aria-hidden=\"true\"><\/span><\/button>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-13056\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13056\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/news\/?ep_filter_category=retail-and-consumer-goods\">News<\/a><\/li>\n\t<li id=\"menu-item-13057\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13057\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/thought-leadership\/?ep_filter_category=retail-and-consumer-goods\">Thought leadership<\/a><\/li>\n\t<li id=\"menu-item-13058\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13058\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/customer-stories\/?ep_filter_category=retail-and-consumer-goods\">Customer stories<\/a><\/li>\n\t<li id=\"menu-item-13059\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13059\"><a href=\"\/en-us\/microsoft-cloud\/blog\/content-type\/events\/?ep_filter_category=retail-and-consumer-goods\">Events<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-blue-black-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"min-height:4px;margin-top:0;margin-bottom:0\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl)\">\n<div class=\"wp-block-columns alignwide group-2-cards-on-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div data-query-id=\"1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-19505109 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-358 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-and-consumer-goods content-type-customer-stories job-function-finance topic-frontier-transformation\">\n\n<div class=\"wp-block-bloginabox-theme-card--banner wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article\n\tclass=\"card-block card-block--banner is-clickable card-block--has-media not-visible\"\n\t\t\t\tdata-bi-id=\"358\"\n\tdata-bi-cn=\"Mar\u00eda Almenara: The First Data-Driven Peruvian Bakery\"\n\tdata-bi-ct=\"card link\"\n\t\tdata-wp-interactive=\"bloginabox-theme\/card\"\n\tdata-wp-init=\"actions.init\"\n\tdata-wp-class--not-visible=\"!context.isVisible\"\n\tdata-wp-context='{\"id\": \"358\"}'\n>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"379\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/03\/Screenshot-2021-10-21-091004-960x379-1.webp\" class=\"attachment-full size-full\" alt=\"women talks on cell phone outside near street corner\" \/>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Retail and consumer goods\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\"\n\t\t\t\t\t\t\t\tdata-bi-id=\"150\"\n\t\t\t\t\t\t\t\tdata-bi-ct=\"post categories\"\n\t\t\t\t\t\t\t>Retail and consumer goods<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2026-03-26T07:00:00-07:00\">\n\t\t\t\t\t\tMarch 26\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t3 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/news.microsoft.com\/es-xl\/maria-almenara-the-first-data-driven-peruvian-bakery\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-bi-cn=\"Mar\u00eda Almenara: The First Data-Driven Peruvian Bakery\"\n\t\t\t\t\t\tdata-bi-id=\"358\"\n\t\t\t\t\t\tdata-bi-ct=\"title link\"\n\t\t\t\t\t\tdata-bi-tn=\"content-card\"\n\t\t\t\t\t>\n\t\t\t\t\t\tMar\u00eda Almenara: The First Data-Driven Peruvian Bakery\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-arrow-up\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n<div data-query-id=\"1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\" data-autoheight=\"1\" data-loop=\"0\" data-autoplay=\"0\" data-spacebetween=\"16\" data-slidesperview=\"1\"><ul class=\"columns-4 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-e7fd85f5 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-3323 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-retail-and-consumer-goods tag-ai tag-consumer-goods content-type-thought-leadership\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3323\" data-bi-cn=\"Agentic AI in revenue growth management: From hype to decision intelligence\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3323\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/02\/Agentic-AI-Revenue-Growth-1-1.jpg\" class=\"attachment-full size-full\" alt=\"Woman holding an infant in a baby carrier while browsing items in a retail store.\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Retail and consumer goods\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\" data-bi-id=\"150\" data-bi-ct=\"post categories\">Retail and consumer goods<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2026-02-18T08:00:00-08:00\">\n\t\t\t\t\t\tFebruary 18\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t6 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2026\/02\/18\/agentic-ai-in-revenue-growth-management-from-hype-to-decision-intelligence\/\" data-bi-cn=\"Agentic AI in revenue growth management: From hype to decision intelligence\" data-bi-id=\"3323\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tAgentic AI in revenue growth management: From hype to decision intelligence\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3320 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-retail-and-consumer-goods tag-ai tag-copilot tag-generative-ai content-type-thought-leadership\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3320\" data-bi-cn=\"How agentic commerce is becoming the new front door to retail\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3320\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/02\/vlcsnap-2026-01-13-11h45m13s659.webp\" class=\"attachment-full size-full\" alt=\"A person sitting on the ground with a device, using Microsoft Copilot\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Retail and consumer goods\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\" data-bi-id=\"150\" data-bi-ct=\"post categories\">Retail and consumer goods<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2026-02-09T10:00:00-08:00\">\n\t\t\t\t\t\tFebruary 9\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t6 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2026\/02\/09\/how-agentic-commerce-is-becoming-the-new-front-door-to-retail\/\" data-bi-cn=\"How agentic commerce is becoming the new front door to retail\" data-bi-id=\"3320\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tHow agentic commerce is becoming the new front door to retail\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3313 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-retail-and-consumer-goods tag-azure-openai tag-copilot tag-generative-ai tag-microsoft-teams content-type-events\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3313\" data-bi-cn=\"Return on intelligence: The human edge in an agentic era\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3313\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"708\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2026\/01\/NRF-Blog_Hero-Image-1260-x-708.webp\" class=\"attachment-full size-full\" alt=\"Azure solution in retail store. Retail business operations manager reviewing real time data with employee.\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Retail and consumer goods\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\" data-bi-id=\"150\" data-bi-ct=\"post categories\">Retail and consumer goods<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2026-01-08T07:00:00-08:00\">\n\t\t\t\t\t\tJanuary 8\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t9 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2026\/01\/08\/return-on-intelligence-the-human-edge-in-an-agentic-era\/\" data-bi-cn=\"Return on intelligence: The human edge in an agentic era\" data-bi-id=\"3313\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tReturn on intelligence: The human edge in an agentic era\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-3304 ms-industry type-ms-industry status-publish has-post-thumbnail hentry category-retail-and-consumer-goods tag-ai tag-consumer-goods tag-gartner content-type-customer-stories\">\n\n<div class=\"wp-block-bloginabox-theme-card--default wp-block-bloginabox-theme-card wp-block-null\">\n\t\n<article class=\"card-block card-block--default is-clickable card-block--has-media not-visible\" data-bi-id=\"3304\" data-bi-cn=\"How retail and consumer goods leaders empower their workforces with AI agents\" data-bi-ct=\"card link\" data-wp-interactive=\"bloginabox-theme\/card\" data-wp-init=\"actions.init\" data-wp-class--not-visible=\"!context.isVisible\" data-wp-context='{\"id\": \"3304\"}'>\n\t\t\t<div class=\"card-block__media\">\n\t\t\t<div class=\"card-block__media-container\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"708\" src=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/wp-content\/uploads\/2025\/12\/MS-Agentic-AI-Retail-and-CG-ebook_blog-post_1260x708-1.webp\" class=\"attachment-full size-full\" alt=\"Professional receiving coffee in a modern caf&Atilde;&copy; setting; a person holding a baby in a carrier.\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"card-block__content-wrapper\">\n\t\t<div class=\"card-block__content\">\n\t\t\t<ul class=\"card-block__meta\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--term\" data-bi-cn=\"Retail and consumer goods\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\" data-bi-id=\"150\" data-bi-ct=\"post categories\">Retail and consumer goods<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--date\">\n\t\t\t\t\t<time datetime=\"2025-12-01T08:00:00-08:00\">\n\t\t\t\t\t\tDecember 1, 2025\t\t\t\t\t<\/time>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"card-block__meta-item card-block__meta-item--read-time\">\n\t\t\t\t\t4 min read\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<h3 class=\"card-block__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2025\/12\/01\/how-retail-and-consumer-goods-leaders-empower-their-workforces-with-ai-agents\/\" data-bi-cn=\"How retail and consumer goods leaders empower their workforces with AI agents\" data-bi-id=\"3304\" data-bi-ct=\"title link\" data-bi-tn=\"content-card\">\n\t\t\t\t\t\tHow retail and consumer goods leaders empower their workforces with AI agents\t\t\t\t\t\t<span class=\"card-block__title-glyph card-block__title-chevron-right\" aria-hidden=\"true\"><\/span>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h3>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en-us\/microsoft-cloud\/blog\/category\/retail-and-consumer-goods\/\">Explore all retail and consumer goods<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);\" class=\"section alignfull wp-block-bloginabox-theme-section is-layout-flow wp-block-section-is-layout-flow\">\n\t\n<div\n\tclass=\"section__background alignfull is-layout-constrained\"\n\t>\n\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--light section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-cta-light.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--dark section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-cta-dark.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<div class=\"alignwide wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right promotional--innovation-light\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading has-h-1-font-size\" id=\"turn-conversation-into-conversion-with-agentic-commerce\">Turn conversation into conversion with agentic commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Discover why leading retailers are embracing agentic commerce and find out how Microsoft is helping them deliver more personalized, goal-based shopping experiences through conversational AI.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/info.microsoft.com\/ww-landing-forrester-agentic-commerce-webinar.html?lcid=en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the video<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/cta-promo-media.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--3-xl);margin-top:0;margin-bottom:0;\" class=\"section alignfull wp-block-bloginabox-theme-section has-global-padding is-layout-constrained wp-block-section-is-layout-constrained\">\n\t\n<div\n\tclass=\"section__background alignfull is-layout-constrained\"\n\t>\n\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--light section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-actionbar-light.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\t\t<div class=\"section-background-image-wrapper section-background-image-wrapper--dark section-background-image-wrapper--desktop alignfull\" style=\"opacity: 100%\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innovationstg-hug9gbhuapdqaxee.b01.azurefd.net\/en-us\/microsoft-cloud\/blog\/wp-content\/themes\/innovation\/assets\https://www.microsoft.com/images\/patterns\/bg-actionbar-dark.png\" alt=\"\" class=\"section-background__image\" \/>\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<div class=\"wp-block-group alignwide is-style-frosted-glass has-border-color has-white-border-color is-layout-flow wp-block-group-is-layout-flow\" style=\"border-width:4px;padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--2-xl)\">\n<div class=\"wp-block-group is-style-rounded-md has-black-color has-lavender-mist-gradient-background has-text-color has-background has-link-color wp-elements-1b426e1542257d65bd75a61fa0bd8add is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--2-xl);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--2-xl)\">\n<h2 class=\"wp-block-heading has-text-align-center has-h-3-font-size\" id=\"read-more-about-microsoft-cloud\">Read more about Microsoft Cloud<\/h2>\n\n\n\n<p class=\"has-text-align-center has-body-medium-font-size wp-block-paragraph\">Discover the latest insights, product updates, and AI innovations shaping industries across the Microsoft Cloud.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-af2e4402 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-button is-style-chevron\"><a 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100%\">\n\t\t\t\t\t<\/div>\n\t\n\t\t\n\t\t<\/div>\n<div class=\"section__content alignfull is-layout-constrained\">\n\t\n\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-display-small-font-size\" id=\"explorefrontier-transformation\" style=\"font-style:normal;font-weight:700\">Explore<br><span class=\"text-gradient text-gradient--primary\">Frontier Transformation<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Where intelligence meets trust<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-bi-an=\"Global CTA\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.microsoft.com\/en-us\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Frontier Transformation<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-vapor-gray-50-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-b3ecce8c wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--4-xl);margin-bottom:0;padding-top:var(--wp--preset--spacing--md);padding-bottom:var(--wp--preset--spacing--md)\">\n<p class=\"has-body-medium-font-size wp-block-paragraph\">Connect with us on social<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-x  wp-block-social-link\"><a data-bi-an=\"Global CTA social\" data-bi-bhvr=\"126\" data-bi-cn=\"Follow on x\" data-bi-ct=\"follow link\" data-bi-id=\"social-link-x\" rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/MSCloud\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a data-bi-an=\"Global CTA social\" data-bi-bhvr=\"126\" data-bi-cn=\"Follow on linkedin\" data-bi-ct=\"follow link\" data-bi-id=\"social-link-linkedin\" rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/showcase\/microsoft-cloud-platform\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" 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screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"landing-page","meta":{"ep_exclude_from_search":true,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"coauthors":[1205],"class_list":["post-12707","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail and consumer goods Industry Insights | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Read the latest posts from Microsoft experts about how Microsoft Cloud is being utilized in the Retail and consumer goods industr\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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