Pablo Rodriguez (@pabloryr) is the Founding CEO of Alpha, Telefonica’s long term innovation unit. Prior to Alpha, Pablo was Telefonica´s corporate VP for research and innovation, leading the company’s global research efforts in network infrastructure and Big Data. He has worked in several Silicon Valley startups and corporations including Inktomi, Microsoft Research and Bell-Labs. His current interests are privacy, personal data, and Internet economics. He has co-founded the Data Transparency Lab, an NGO to drive data privacy and transparency. He is on the advisory board of Akamai and EPFL. He received his Ph.D. from the Swiss Federal Institute of Technology. He is an IEEE Fellow and ACM Fellow for content distribution and decentralised systems.