AdMiner

Établi : March 7, 2016

Measuring TV Ad Effectiveness AI for Audience Engagement

Tools to measure and improve effectiveness of cross-channel advertising , by enabling advertisers to better coordinate their marketing efforts across TV, digital and search.  Predictive models of consumer behavior based on cross-company data capturing user habits from search (Bing/Cortana), browsing (Edge), TV viewing  (Xbox), and purchasing (Universal Store).

 

Slides

Videos

How Data Mining Can Help Advertisers Hit Their Targets

TV and Distraction

 

Demo

Prototype

Webinar

Feel free to request a demo

 

Media

 

Personne

Core Team

Portrait de Keith Battocchi

Keith Battocchi

Senior Research Software Development Engineer

Portrait de Kevin Gao

Kevin Gao

Senior Research Software Development

Affiliates

Portrait de David Rothschild

David Rothschild

Economist

Portrait de Chinmay Singh

Chinmay Singh

Principal Research Software Development Engineer

Portrait de Sharon Gillett

Sharon Gillett

Technical Advisor and Sr. Principal Research Program Manager

Portrait de Victor Heymeyer

Victor Heymeyer

Principal Research Director

Microsoft

Portrait de Gordon Burtch

Gordon Burtch

Assistant Professor

University of Minnesota

Portrait de Michael Barto

Michael Barto

Senior Data Scientist

Microsoft

Portrait de Andrey Siminov

Andrey Siminov

Assistant Professor

Columbia Business School

Portrait de Kelly Buckley

Kelly Buckley

Research Assistant