@inproceedings{grudin2005as,
author = {Grudin, Jonathan and Counts, Scott},
title = {As Technophobia Disappears: Implications for Design},
year = {2005},
month = {November},
abstract = {We conducted two studies of communication: an ethnographic study of communication primarily in homes, cars, and public places, and a survey of communication in a large corporation. A clear pattern emerged. To a greater degree than expected in the ethnographic study, people were familiar with a broad range of communication tools. Awareness and a lack of anxiety was the norm even for tools that a person rarely or had not yet used. As a result, people frequently shifted to the tool that was most appropriate for a task at hand. The resulting behaviors conflict with popular press images and have implications for the designers of communication tools.},
publisher = {Association for Computing Machinery, Inc.},
url = {http://approjects.co.za/?big=en-us/research/publication/as-technophobia-disappears-implications-for-design/},
}