@article{baym2015connect, author = {Baym, Nancy}, title = {Connect With Your Audience! The Relational Labor of Connection}, year = {2015}, month = {March}, abstract = {The theme of Console-ing Passions this year is cultivating community, a topic about which I have had much to say in the context of fan practices. In my work on fans and soap operas (e.g. Baym, 2000) and independent Scandinavian music (e.g. Baymn, 2007), I showed how audiences appropriate the affordances of the internet in order to build communities based on shared practices and meanings. In this paper, I want to look at building ties from another vantage point by considering the kind of work that relating to these often, but not always, mediated communities and individuals entails. I mean this short talk to be provocative rather than exhaustive, a peek into a potential trajectory into media work for feminist media studies.}, url = {http://approjects.co.za/?big=en-us/research/publication/connect-with-your-audience-the-relational-labor-of-connection/}, journal = {The Communication Review}, }