@article{menache2024how, author = {Menache, Ishai and Pathuri, Jeevan and Simchi-Levi, David and Linton, Tom}, title = {How Generative AI Improves Supply Chain Management}, year = {2024}, month = {December}, abstract = {Companies face a variety of complex challenges in designing and optimizing their supply chains. Increasing their resilience, reducing costs, and improving the quality of their planning are just a few of them. Over the past few decades, advances in information technologies have allowed firms to move from decision-making on the basis of intuition and experience to more automated and data-driven methods. As a result, businesses have seen efficiency gains, substantial cost reductions, and improved customer service.}, url = {http://approjects.co.za/?big=en-us/research/publication/how-generative-ai-improves-supply-chain-management/}, journal = {Harvard Business Review}, }