@inproceedings{ali2009microsoft, author = {Ali, Mohamed and Gerea, Ciprian and Sezgin, Beysim and Tarnavski, Tiho and Verona, Tomer and Wang, Ping and Zabback, Peter and Kirilov, Anton and Ananthanarayan, Asvin and Lu, Ming and Raizman, Alex and Krishnan, Ramkumar and Schindlauer, Roman and Grabs, Torsten and Bjeletich, Sharon and Chandramouli, Badrish and Goldstein, Jonathan and Bhat, Sudin and Li, Ying and Nicola, Vincenzo Di and Wang, Xianfang and Maier, David and Santos, Ivo and Nano, Olivier and Grell, Stephan and Raman, Balan S.}, title = {Microsoft CEP Server and Online Behavioral Targeting}, booktitle = {International Conference on Very Large Data Bases (VLDB), Lyon, France}, year = {2009}, month = {August}, abstract = {We present the Microsoft Complex Event Processing (CEP) Server, Microsoft CEP for short. Microsoft CEP is an event stream processing system featured by its declarative query language and its multiple consistency levels of stream query processing. Query composability, query fusing, and operator sharing are key features in the Microsoft CEP query processor. Moreover, the debugging and supportability tools of Microsoft CEP provide visibility of system internals to users. Web click analysis has been crucial to behavior-based online marketing. Streams of web click events provide a typical workload for a CEP server. Meanwhile, a CEP server with its processing capabilities plays a key role in web click analysis. This demo highlights the features of Microsoft CEP under a workload of web click events.}, url = {http://approjects.co.za/?big=en-us/research/publication/microsoft-cep-server-and-online-behavioral-targeting/}, edition = {International Conference on Very Large Data Bases (VLDB), Lyon, France}, }