@inproceedings{guha2008noyb,
author = {Guha, Saikat and Tang, Kevin and Francis, Paul},
title = {NOYB: Privacy in Online Social Networks},
booktitle = {Proceedings of The First ACM SIGCOMM Workshop on Online Social Networks (WOSN '08)},
year = {2008},
month = {August},
abstract = {Increasingly, Internet users trade privacy for service. Facebook, Google, and others mine personal information to target advertising. This paper presents a preliminary and partial answer to the general question “Can users retain their privacy while still benefiting from these web services?”. We propose NOYB, a novel approach that provides privacy while preserving some of the functionality provided by online services. We apply our approach to the Facebook online social networking website. Through a proof-of-concept implementation we demonstrate that NOYB is practical and incrementally deployable, requires no changes to or cooperation from an existing online service, and indeed can be non-trivial for the online service to detect},
publisher = {ACM},
url = {http://approjects.co.za/?big=en-us/research/publication/noyb-privacy-in-online-social-networks/},
edition = {Proceedings of The First ACM SIGCOMM Workshop on Online Social Networks (WOSN '08)},
}