@techreport{nandakumar2013physical,
author = {Nandakumar, Rajalakshmi and Rallapalli, Swati and Chintalapudi, Krishna and Padmanabhan, Venkat and Qiu, Lili and Ganesan, Aishwarya and Guha, Saikat and Aggarwal, Deepanker and Goenka, Aakash},
title = {Physical Analytics: A New Frontier for (Indoor) Location Research},
year = {2013},
month = {October},
abstract = {The large body of research on localization has been driven by the goal of providing users with location-based services, be it mapping and navigation or local alerts and advertisements. However, as we discuss in this paper, location information can over time provide deep insight about about a user, going well beyond the location domain itself. We argue that unlocking the wealth of information available from location is valuable and represents a new and promising frontier for location-related research, especially in the indoor domain. We call this Physical Analytics, analogous to Online Analytics, with footsteps taking the place of a clickstream. We describe research opportunities, challenges, and our initial investigation in Physical Analytics.},
publisher = {Microsoft Technical Report},
url = {http://approjects.co.za/?big=en-us/research/publication/physical-analytics-a-new-frontier-for-indoor-location-research/},
edition = {Microsoft Research Technical Report},
number = {MSR-TR-2013-107},
note = {Microsoft Research Technical Report},
}