@inproceedings{machmouchi2016principles,
author = {Machmouchi, Widad and Buscher, Georg},
title = {Principles for the Design of Online A/B Metrics},
booktitle = {SIGIR '16: Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval},
year = {2016},
month = {July},
abstract = {In this paper, we describe principles for designing metrics in the context of A/B experiments. We share some issues that comes up in designing such experiments and provide solutions to avoid such pitfalls.},
url = {http://approjects.co.za/?big=en-us/research/publication/principles-for-the-design-of-online-a-b-metrics/},
pages = {589-590},
}