@techreport{cheng2001scripting,
author = {Cheng, Lili and Chesley, Harry and Farnham, Shelly and Landau, Jennifer and Seban, Suzana},
title = {Scripting Online Social Interaction},
year = {2001},
month = {August},
abstract = {Scripting of social interaction is commonplace in off-line systems. On-line, this technique can be even more effective, using the computer as mediator. To investigate this area, we implemented a prototype system named Lead Line that adds scripting to plain text chat. Using Lead Line, we ran a number of informal trials and conducted an experiment in structured versus unstructured interaction in a goal-directed task. We learned a number of things, some confirming previous results, and some new: brainstorming and assessment tasks work well when scripted; lessons users learn from a script persist; structure enables creativity; familiar contexts can enable communication; identity is a tool; and roles can empower the user.},
url = {http://approjects.co.za/?big=en-us/research/publication/scripting-online-social-interaction/},
pages = {9},
number = {MSR-TR-2001-74},
}