@misc{bush2012the,
author = {Bush, Alan and Mayer, Tricia},
title = {The Future of the App},
year = {2012},
month = {February},
abstract = {Customer relationships are moving online. This shift is leading companies to adopt a new kind of business strategy based in contextual interpretation of data. To execute such strategies, companies will adopt a new kind of application architecture. Companies should assess their position relative to these trends, and shape their plans for customer relationship management and information technology architectures accordingly.},
url = {http://approjects.co.za/?big=en-us/research/publication/the-future-of-the-app/},
}