@inproceedings{lindley2010understanding, author = {Lindley, Siân and Rode, Jennifer A. and Alsheikh, Tamara}, title = {Understanding online communication through Arab eyes}, booktitle = {CHI 2010 workshop on Models, Theories and Methods of Studying Online Behavior}, year = {2010}, month = {April}, abstract = {As we strive towards a unified theory of online communication, we need to understand the role of cultural values in technology adoption and design. Here, in the spirit of defamiliarization, we present key findings of a study of Arab couples using new technologies to maintain long-distance relationships. We demonstrate how Western values are designed into the technology, and how Arabic values play a role in how the technology is used and re-appropriated. In doing so we argue that a unified theory of online communication must use care to ensure mainstream cultural values are not theoretically reified.}, url = {http://approjects.co.za/?big=en-us/research/publication/understanding-online-communication-through-arab-eyes/}, edition = {CHI 2010 workshop on Models, Theories and Methods of Studying Online Behavior }, }