@article{herley2013when,
author = {Herley, Cormac},
title = {When does Targeting make sense for an attacker?},
year = {2013},
month = {January},
abstract = {How do so many Internet users escape harm? The range of attacks is enormous and growing; we know that most users neglect even very basic defense measures. Yet things somehow muddle along: two billion people use the Internet and seem to derive more good from it than harm. If security is only as good as the weakest link why don’t worst-case outcomes happen regularly? Why isn’t everyone hacked every day? The answer may lie in economics rather than technology.},
url = {http://approjects.co.za/?big=en-us/research/publication/when-does-targeting-make-sense-for-an-attacker/},
journal = {IEEE Security and Privacy magazine},
edition = {IEEE Security and Privacy magazine},
}