{"id":776113,"date":"2000-06-01T09:00:14","date_gmt":"2000-06-01T16:00:14","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-blog-post&#038;p=776113"},"modified":"2021-09-17T14:20:48","modified_gmt":"2021-09-17T21:20:48","slug":"tune-in-log-on-soaps-fandom-and-online-community","status":"publish","type":"msr-blog-post","link":"https:\/\/www.microsoft.com\/en-us\/research\/articles\/tune-in-log-on-soaps-fandom-and-online-community\/","title":{"rendered":"Tune in, Log on: Soaps, Fandom, and Online Community"},"content":{"rendered":"<p><a href=\"https:\/\/www.microsoft.com\/en-us\/research\/people\/baym\/\"><strong>Nancy K. Baym<\/strong><span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/p>\n<hr \/>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-776119 size-medium alignright\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2000\/06\/Book_Baym_Tune-in-Log-on_cover-203x300.jpg\" alt=\"Book cover: Tune In Log On\" width=\"203\" height=\"300\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2000\/06\/Book_Baym_Tune-in-Log-on_cover-203x300.jpg 203w, https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2000\/06\/Book_Baym_Tune-in-Log-on_cover-122x180.jpg 122w, https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2000\/06\/Book_Baym_Tune-in-Log-on_cover.jpg 450w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/>Lively and engaging, Tune In, Log On provides an entertaining introduction to issues of online and audience community.<\/em><\/p>\n<p><strong><em>Tune In, Log On<\/em><\/strong> is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and nonverbal communicative practices create collaborative interpretations and criticism, group humor, interpersonal relationships, group norms and individual identity. While much has been written about problems and inequities women have encountered online, Nancy K. Baym&#8217;s analysis of a female-dominated group in which female communication styles prevail demonstrates that women can build successful online communities while still welcoming male participation. In addition, a longitudinal look at the development of fan group allows an examination of the endurance of the group\u2019s social structure in the face of the Internet\u2019s tremendous growth. Lively and engaging, <em>Tune In, Log On<\/em> provides an entertaining introduction to issues of online and audience community.<\/p>\n<p><a class=\"msr-external-link glyph-append glyph-append-open-in-new-tab glyph-append-xsmall\" href=\"https:\/\/sk.sagepub.com\/books\/tune-in-log-on\" target=\"_blank\" rel=\"noopener\">See news, reviews and how to get it ><span class=\"sr-only\"> (opens in new tab)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune In, Log On is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and nonverbal communicative practices create collaborative interpretations and criticism, group humor, interpersonal relationships, group norms and individual identity.<\/p>\n","protected":false},"author":40306,"featured_media":776122,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-content-parent":332906,"footnotes":""},"research-area":[],"msr-locale":[268875],"msr-post-option":[],"class_list":["post-776113","msr-blog-post","type-msr-blog-post","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_assoc_parent":{"id":332906,"type":"group"},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/776113"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-blog-post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/users\/40306"}],"version-history":[{"count":3,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/776113\/revisions"}],"predecessor-version":[{"id":776128,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-blog-post\/776113\/revisions\/776128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/776122"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=776113"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=776113"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=776113"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=776113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}