{"id":1146385,"date":"2026-02-02T01:26:11","date_gmt":"2026-02-02T09:26:11","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-project&#038;p=1146385"},"modified":"2026-02-05T13:00:41","modified_gmt":"2026-02-05T21:00:41","slug":"agentic-media","status":"publish","type":"msr-project","link":"https:\/\/www.microsoft.com\/en-us\/research\/project\/agentic-media\/","title":{"rendered":"Agentic Media"},"content":{"rendered":"<section class=\"mb-3 moray-highlight\">\n\t<div class=\"card-img-overlay mx-lg-0\">\n\t\t<div class=\"card-background  has-background-grey card-background--full-bleed\">\n\t\t\t\t\t<\/div>\n\t\t<!-- Foreground -->\n\t\t<div class=\"card-foreground d-flex mt-md-n5 my-lg-5 px-g px-lg-0\">\n\t\t\t<!-- Container -->\n\t\t\t<div class=\"container d-flex mt-md-n5 my-lg-5 \">\n\t\t\t\t<!-- Card wrapper -->\n\t\t\t\t<div class=\"w-100 w-lg-col-5\">\n\t\t\t\t\t<!-- Card -->\n\t\t\t\t\t<div class=\"card material-md-card py-5 px-md-5\">\n\t\t\t\t\t\t<div class=\"card-body \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\n<h1 class=\"wp-block-heading\" id=\"agentic-media\">Agentic Media<\/h1>\n\n\n\n<p>Communication-centered computing<\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n\n\n<p>Communication shapes how societies create, share, and preserve knowledge. Yet today\u2019s digital tools remain organized around static formats that enforce rigid separations between creation and consumption, author and reader, expression and interpretation. These structural constraints fragment collaboration and limit how knowledge evolves over time.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading h3\" id=\"what-is-agentic-media\">What is Agentic Media?<\/h2>\n\n\n\n<p><strong>Agentic Media reframes communication itself as a first-class object of computation.<\/strong> Rather than treating media as passive containers for finalized content, Agentic Media reframes media as intelligent, co-constructive partners that embed communicative intent, adapt to context, and participate in ongoing meaning-making. Communication becomes a dynamic, dialogic process\u2014supported and shaped by the medium itself.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration-1024x251.png\" alt=\"Diagram illustrating Agentic Media as a mediating structure between expression and understanding. On the left, a person expresses ideas through cross-modal inputs and in-process iterations. These inputs are organized, remembered, and transformed by Agentic Media. On the right, information is delivered in adaptive formats that support understanding in context. Bidirectional arrows indicate ongoing feedback between expression, media transformation, and contextual comprehension.\" class=\"wp-image-1161219\" style=\"aspect-ratio:4.087850376013282;width:794px;height:auto\" srcset=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration-1024x251.png 1024w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration-300x73.png 300w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration-768x188.png 768w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration-240x59.png 240w, https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/02\/AM-illustration.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Agentic Media is not a tool, a format, or a single system. It is a conceptual framework for reasoning about communication when AI systems become persistent, interactive participants rather than passive carriers of content. At its core, Agentic Media foreground three shifts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication as process, not artifact<\/li>\n\n\n\n<li>Media as participants, not containers<\/li>\n\n\n\n<li>Meaning constructed through interaction over time<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"for-more-information\">For more information <\/h3>\n\n\n\n<p id=\"agentic-media-reimagining-the-future-of-communication\"><a href=\"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2026\/01\/Agentic-Media-Reimagining-Communication.pdf\">Agentic Media: Reimagining the Future of Communication<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Communication-centered computing Communication shapes how societies create, share, and preserve knowledge. Yet today\u2019s digital tools remain organized around static formats that enforce rigid separations between creation and consumption, author and reader, expression and interpretation. These structural constraints fragment collaboration and limit how knowledge evolves over time. Agentic Media reframes communication itself as a first-class object [&hellip;]<\/p>\n","protected":false},"featured_media":1161219,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"research-area":[13556,13554],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-1146385","msr-project","type-msr-project","status-publish","has-post-thumbnail","hentry","msr-research-area-artificial-intelligence","msr-research-area-human-computer-interaction","msr-locale-en_us","msr-archive-status-active"],"msr_project_start":"","related-publications":[1160298],"related-downloads":[],"related-videos":[],"related-groups":[],"related-events":[],"related-opportunities":[],"related-posts":[],"related-articles":[],"tab-content":[],"slides":[],"related-researchers":[{"type":"user_nicename","display_name":"Yun Wang","user_id":37827,"people_section":"Section name 1","alias":"wangyun"}],"msr_research_lab":[199560],"msr_impact_theme":[],"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/1146385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-project"}],"version-history":[{"count":50,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/1146385\/revisions"}],"predecessor-version":[{"id":1161576,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/1146385\/revisions\/1161576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/1161219"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=1146385"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=1146385"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=1146385"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=1146385"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=1146385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}