One of the main insights is to use Bing’s query log to mine synonyms. However, simple techniques like using co-click frequencies are not adequate; we developed new features like pseudo-document similarity and context similarity. Furthermore, we leverage other data sources like web lists, web tables and certain text patterns to mine synonyms.<\/p>\n
Impact<\/h2>\n
Our synonym research had tremendous impact of several Microsoft products and services over the years:<\/p>\n
- \n
- Synonyms technology is used by Bing\u2019s entity-linking technology which in turn powers\u00a0several applications like Bing Snapp (opens in new tab)<\/span><\/a>, Ask Cortana (opens in new tab)<\/span><\/a>, and Bing Knowledge Widget (opens in new tab)<\/span><\/a>. (2015)<\/li>\n
- We worked closely with Bing and Azure DataMarket teams to release the the Synonym API<\/strong> (opens in new tab)<\/span><\/a> so that external developers can integrate the synonym knowledge into their applications (e.g., e-commerce search application). It is part of Bing Dev Center<\/strong> (opens in new tab)<\/span><\/a> along with the other Bing APIs. (2012)<\/li>\n
- We have integrated our synonym technology into Dynamics AX for Retail<\/strong>\u00a0to power their e-commerce search functionality. (2013)<\/li>\n
- Synonyms technology is used by Bing Sports<\/strong> as well to return relevant information when people search for sports teams, players, leagues, etc. For example, when users search for `tampabaybucs (opens in new tab)<\/span><\/a>\u2019, they leverage our synonyms to return \u201cinformation card\u201d about Tampa Bay Buccaneers. (2012)<\/li>\n
- Synonym technology\u00a0is used\u00a0to enhance product search\u00a0in Bing Shopping <\/strong>(2010)<\/li>\n
- Synonym technology is used by Bing Ads<\/strong> for\u00a0matching keyword queries with advertisements (2010)<\/li>\n<\/ul>\n<\/div>\n
Other contributors: Dong Xin, Venkatesh Ganti, Tao Cheng<\/div>\nPast interns: Manish Gupta, Bilyana Taneva, Tomasz Tylenda<\/div>\n","protected":false},"excerpt":{"rendered":"The same entity is often referred to in a variety of ways. For example, the camera Canon 600d is also referred to as “canon rebel t3i”, the celebrity Jennifer Lopez is also referred to as “jlo” and Seattle Tacoma International Airport is also referred to as “sea tac”. These are known as synonyms. Without knowledge […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"research-area":[13563,13555],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-171259","msr-project","type-msr-project","status-publish","hentry","msr-research-area-data-platform-analytics","msr-research-area-search-information-retrieval","msr-locale-en_us","msr-archive-status-active"],"msr_project_start":"2014-01-07","related-publications":[238103,357566,357899,163072,164142,164288],"related-downloads":[],"related-videos":[],"related-groups":[],"related-events":[],"related-opportunities":[],"related-posts":[],"related-articles":[],"tab-content":[],"slides":[],"related-researchers":[{"type":"user_nicename","display_name":"Kaushik Chakrabarti","user_id":32503,"people_section":"Group 1","alias":"kaushik"},{"type":"user_nicename","display_name":"Surajit Chaudhuri","user_id":33764,"people_section":"Group 1","alias":"surajitc"},{"type":"user_nicename","display_name":"Yeye He","user_id":34992,"people_section":"Group 1","alias":"yeyehe"}],"msr_research_lab":[199565],"msr_impact_theme":[],"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/171259"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-project"}],"version-history":[{"count":2,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/171259\/revisions"}],"predecessor-version":[{"id":391565,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/171259\/revisions\/391565"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=171259"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=171259"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=171259"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=171259"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=171259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- We worked closely with Bing and Azure DataMarket teams to release the the Synonym API<\/strong> (opens in new tab)<\/span><\/a> so that external developers can integrate the synonym knowledge into their applications (e.g., e-commerce search application). It is part of Bing Dev Center<\/strong> (opens in new tab)<\/span><\/a> along with the other Bing APIs. (2012)<\/li>\n