{"id":677004,"date":"2020-07-21T08:10:38","date_gmt":"2020-07-21T15:10:38","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-project&p=677004"},"modified":"2024-06-17T02:17:54","modified_gmt":"2024-06-17T09:17:54","slug":"digital-transformation-smbs","status":"publish","type":"msr-project","link":"https:\/\/www.microsoft.com\/en-us\/research\/project\/digital-transformation-smbs\/","title":{"rendered":"Digital Transformation of SMBs in Africa"},"content":{"rendered":"
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Small and Medium sized Businesses (SMBs) make up majority of employment in Africa (around 80%). Moreover, our data showed that the outbreak of the COVID-19 pandemic spurred the growth in the adoption and use of communication and productivity tools by workers across Africa. To enrich our understanding of the digital transformation that occurred, we conducted […]<\/p>\n","protected":false},"featured_media":819727,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"research-area":[13556,13554,13559,13568],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-677004","msr-project","type-msr-project","status-publish","has-post-thumbnail","hentry","msr-research-area-artificial-intelligence","msr-research-area-human-computer-interaction","msr-research-area-social-sciences","msr-research-area-technology-for-emerging-markets","msr-locale-en_us","msr-archive-status-active"],"msr_project_start":"2021-03-16","related-publications":[872082],"related-downloads":[],"related-videos":[],"related-groups":[],"related-events":[],"related-opportunities":[],"related-posts":[],"related-articles":[],"tab-content":[],"slides":[],"related-researchers":[{"type":"user_nicename","display_name":"Maxamed Axmed","user_id":40888,"people_section":"Section name 0","alias":"maxmed"},{"type":"user_nicename","display_name":"Samuel Chege Maina","user_id":40321,"people_section":"Section name 0","alias":"samuelmaina"},{"type":"user_nicename","display_name":"Mercy Muchai","user_id":40846,"people_section":"Section name 0","alias":"mercymuchai"},{"type":"user_nicename","display_name":"Stephanie Nyairo","user_id":40282,"people_section":"Section name 0","alias":"snyairo"},{"type":"user_nicename","display_name":"Jacki O'Neill","user_id":32172,"people_section":"Section name 0","alias":"jaoneil"}],"msr_research_lab":[1021599],"msr_impact_theme":[],"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/677004"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-project"}],"version-history":[{"count":9,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/677004\/revisions"}],"predecessor-version":[{"id":1048026,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/677004\/revisions\/1048026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/819727"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=677004"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=677004"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=677004"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=677004"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=677004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}