{"id":1109211,"date":"2024-12-04T02:19:18","date_gmt":"2024-12-04T10:19:18","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&p=1109211"},"modified":"2024-12-09T08:55:57","modified_gmt":"2024-12-09T16:55:57","slug":"the-usc-annenberg-relevance-report-2025","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/the-usc-annenberg-relevance-report-2025\/","title":{"rendered":"The USC Annenberg Relevance Report 2025"},"content":{"rendered":"

\"Cover<\/a> The annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communication in the coming year. The book features contributions from PR industry leaders, and USC academics and graduate students.<\/p>\n

The 2025 Relevance Report highlights how AI is reshaping the PR industry, driving innovation in storytelling, efficiency, and data-driven insights. Microsoft has contributed to this year’s report in a number of ways, including an article by the Tools for Thought<\/a> team entitled “AI as ‘Tool for Thought'”.<\/p>\n","protected":false},"excerpt":{"rendered":"

The annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communication in the coming year. The book features contributions from PR industry leaders, and USC academics and graduate students. The 2025 Relevance Report highlights how AI is reshaping the PR industry, driving […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13556,13554,13559],"msr-publication-type":[193724],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[269148,269142],"msr-field-of-study":[246694,247186],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-1109211","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-artificial-intelligence","msr-research-area-human-computer-interaction","msr-research-area-social-sciences","msr-locale-en_us","msr-post-option-approved-for-river","msr-post-option-include-in-river","msr-field-of-study-artificial-intelligence","msr-field-of-study-public-relations"],"msr_publishername":"","msr_edition":"","msr_affiliation":"","msr_published_date":"2024-12-3","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"Online","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"url","viewUrl":"false","id":"false","title":"https:\/\/annenberg.usc.edu\/research\/center-public-relations\/relevance-report","label_id":"243109","label":0}],"msr_related_uploader":"","msr_attachments":[],"msr-author-ordering":[{"type":"user_nicename","value":"Richard Banks","user_id":33361,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Richard Banks"},{"type":"user_nicename","value":"Advait Sarkar","user_id":37146,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Advait Sarkar"},{"type":"user_nicename","value":"Gonzalo Ramos","user_id":36419,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Gonzalo Ramos"},{"type":"user_nicename","value":"Leon Reicherts","user_id":43140,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Leon Reicherts"},{"type":"user_nicename","value":"Pratik Ghosh","user_id":38245,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=Pratik Ghosh"}],"msr_impact_theme":[],"msr_research_lab":[199561,849856],"msr_event":[],"msr_group":[952050],"msr_project":[1053711],"publication":[],"video":[],"download":[],"msr_publication_type":"miscellaneous","related_content":{"projects":[{"ID":1053711,"post_title":"Tools for Thought","post_name":"t4t","post_type":"msr-project","post_date":"2024-07-03 05:21:39","post_modified":"2025-04-03 18:41:43","post_status":"publish","permalink":"https:\/\/www.microsoft.com\/en-us\/research\/project\/t4t\/","post_excerpt":"Better thinking through AI Much AI research focuses on solving specific tasks for people - generating content or automating processes. While such systems may be powerful, there are risks that this approach impact the way people think and therefore learn, build skills, and deploy expertise. The Tools for Thought (T4T) team aims to help researchers and developers imagine how AI might help people to think better, so that:  Outputs of T4T include principles and guidelines for supporting cognition…","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-project\/1053711"}]}}]},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/1109211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-research-item"}],"version-history":[{"count":5,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/1109211\/revisions"}],"predecessor-version":[{"id":1110672,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/1109211\/revisions\/1110672"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=1109211"}],"wp:term":[{"taxonomy":"msr-content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-content-type?post=1109211"},{"taxonomy":"msr-research-highlight","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-highlight?post=1109211"},{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=1109211"},{"taxonomy":"msr-publication-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-publication-type?post=1109211"},{"taxonomy":"msr-product-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-product-type?post=1109211"},{"taxonomy":"msr-focus-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-focus-area?post=1109211"},{"taxonomy":"msr-platform","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-platform?post=1109211"},{"taxonomy":"msr-download-source","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-download-source?post=1109211"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=1109211"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=1109211"},{"taxonomy":"msr-field-of-study","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-field-of-study?post=1109211"},{"taxonomy":"msr-conference","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-conference?post=1109211"},{"taxonomy":"msr-journal","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-journal?post=1109211"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=1109211"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=1109211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}