{"id":151996,"date":"2005-11-01T00:00:00","date_gmt":"2005-11-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/as-technophobia-disappears-implications-for-design\/"},"modified":"2018-10-16T19:58:57","modified_gmt":"2018-10-17T02:58:57","slug":"as-technophobia-disappears-implications-for-design","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/as-technophobia-disappears-implications-for-design\/","title":{"rendered":"As Technophobia Disappears: Implications for Design"},"content":{"rendered":"<div class=\"asset-content\">\n<p>We conducted two studies of communication: an ethnographic study of communication primarily in homes, cars, and public places, and a survey of communication in a large corporation. A clear pattern emerged. To a greater degree than expected in the ethnographic study, people were familiar with a broad range of communication tools. Awareness and a lack of anxiety was the norm even for tools that a person rarely or had not yet used. As a result, people frequently shifted to the tool that was most appropriate for a task at hand. The resulting behaviors conflict with popular press images and have implications for the designers of communication tools.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We conducted two studies of communication: an ethnographic study of communication primarily in homes, cars, and public places, and a survey of communication in a large corporation. A clear pattern emerged. To a greater degree than expected in the ethnographic study, people were familiar with a broad range of communication tools. Awareness and a lack [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13556,13547],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-151996","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-artificial-intelligence","msr-research-area-systems-and-networking","msr-locale-en_us"],"msr_publishername":"Association for Computing Machinery, 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