{"id":152549,"date":"2001-08-01T00:00:00","date_gmt":"2001-08-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/scripting-online-social-interaction\/"},"modified":"2018-10-16T20:02:45","modified_gmt":"2018-10-17T03:02:45","slug":"scripting-online-social-interaction","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/scripting-online-social-interaction\/","title":{"rendered":"Scripting Online Social Interaction"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Scripting of social interaction is commonplace in off-line systems. On-line, this technique can be even more effective, using the computer as mediator. To investigate this area, we implemented a prototype system named Lead Line that adds scripting to plain text chat. Using Lead Line, we ran a number of informal trials and conducted an experiment in structured versus unstructured interaction in a goal-directed task. We learned a number of things, some confirming previous results, and some new: brainstorming and assessment tasks work well when scripted; lessons users learn from a script persist; structure enables creativity; familiar contexts can enable communication; identity is a tool; and roles can empower the user.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scripting of social interaction is commonplace in off-line systems. On-line, this technique can be even more effective, using the computer as mediator. To investigate this area, we implemented a prototype system named Lead Line that adds scripting to plain text chat. Using Lead Line, we ran a number of informal trials and conducted an experiment 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