{"id":159134,"date":"2010-04-01T00:00:00","date_gmt":"2010-04-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/understanding-online-communication-through-arab-eyes\/"},"modified":"2018-10-16T21:33:03","modified_gmt":"2018-10-17T04:33:03","slug":"understanding-online-communication-through-arab-eyes","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/understanding-online-communication-through-arab-eyes\/","title":{"rendered":"Understanding online communication through Arab eyes"},"content":{"rendered":"<div class=\"asset-content\">\n<p>As we strive towards a unified theory of online communication, we need to understand the role of cultural values in technology adoption and design. Here, in the spirit of defamiliarization, we present key findings of a study of Arab couples using new technologies to maintain long-distance relationships. We demonstrate how Western values are designed into the technology, and how Arabic values play a role in how the technology is used and re-appropriated. In doing so we argue that a unified theory of online communication must use care to ensure mainstream cultural values are not theoretically reified.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we strive towards a unified theory of online communication, we need to understand the role of cultural values in technology adoption and design. Here, in the spirit of defamiliarization, we present key findings of a study of Arab couples using new technologies to maintain long-distance relationships. We demonstrate how Western values are designed into [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13554],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-159134","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-human-computer-interaction","msr-locale-en_us"],"msr_publishername":"","msr_edition":"CHI 2010 workshop on Models, Theories and Methods of Studying Online Behavior","msr_affiliation":"","msr_published_date":"2010-04-01","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"207179","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"file","title":"Alsheikh_Lindley_Rode.pdf","viewUrl":"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2016\/02\/Alsheikh_Lindley_Rode.pdf","id":207179,"label_id":0}],"msr_related_uploader":"","msr_attachments":[{"id":207179,"url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2016\/02\/Alsheikh_Lindley_Rode.pdf"}],"msr-author-ordering":[{"type":"user_nicename","value":"sianl","user_id":33651,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=sianl"},{"type":"text","value":"Jennifer A. 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