{"id":162019,"date":"2011-04-01T00:00:00","date_gmt":"2011-04-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/connecting-the-next-billion-web-users\/"},"modified":"2018-10-16T20:06:46","modified_gmt":"2018-10-17T03:06:46","slug":"connecting-the-next-billion-web-users","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/connecting-the-next-billion-web-users\/","title":{"rendered":"Connecting the next billion web users"},"content":{"rendered":"<div class=\"asset-content\">\n<p>With 2 billion users, the World Wide Web has indeed come a long way. However, of the 4.8 billion people living in Asia and Africa, only 1 in 5 has access to the Web. For instance, in India, the 100 million Web users constitute less than 10% of the total population of 1.2 billion. So it is universally accepted that the next billion users will come from emerging markets like Brazil, China, India, Indonesia and Russia.<\/p>\n<p>Emerging markets have a number of unique characteristics:<\/p>\n<ul>\n<li>Large dense populations with low incomes<\/li>\n<li>Lack of infrastructure in terms of broadband, electricity, etc.  <\/li>\n<li>Poor PC penetration due to limited affordability<\/li>\n<li>High illiteracy rates and inability to read\/write<\/li>\n<li>Plethora of local languages and dialects<\/li>\n<li>General paucity of local content, especially in local languages <\/li>\n<li>Explosive growth in the number of mobile phones<\/li>\n<\/ul>\n<p>The panel will debate the various technical challenges in overcoming the digital divide, and potential approaches to bring the Web to the underserved populations of the developing world.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 2 billion users, the World Wide Web has indeed come a long way. However, of the 4.8 billion people living in Asia and Africa, only 1 in 5 has access to the Web. For instance, in India, the 100 million Web users constitute less than 10% of the total population of 1.2 billion. So [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13554],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-162019","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-human-computer-interaction","msr-locale-en_us"],"msr_publishername":"ACM","msr_edition":"Proceedings of the 20th international conference companion on World wide web","msr_affiliation":"","msr_published_date":"2011-04-01","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"Proceedings of the 20th international conference companion on World wide web","msr_pages_string":"329\u2013330","msr_chapter":"","msr_isbn":"978-1-4503-0637-9","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"WWW 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