Ad networks for mobile apps require inspection of the visual layout of their ads to detect certain types of placement frauds. Doing this manually is error prone, and does not scale to the sizes of today\u2019s app stores. In this paper, we design a system called DECAF to automatically discover various placement frauds scalably and effectively. DECAF uses automated app navigation, together with optimizations to scan through\u00a0 alarge number of visual elements within a limited time. It also includes a framework for ef\ufb01ciently detecting whether ads within an app violate an extensible set of rules that govern ad placement and display. We have implemented DECAF for Windows-based mobile platforms, and applied it to 1,150 tablet apps and 50,000 phone apps in order to characterize the prevalence of ad frauds. DECAF has been used by the ad fraud team in Microsoft and has helped \ufb01nd many instances of ad frauds.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ad networks for mobile apps require inspection of the visual layout of their ads to detect certain types of placement frauds. Doing this manually is error prone, and does not scale to the sizes of today\u2019s app stores. In this paper, we design a system called DECAF to automatically discover various placement frauds scalably and […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13547],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-166005","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-systems-and-networking","msr-locale-en_us"],"msr_publishername":"","msr_edition":"USENIX Symposium on Networked Systems Design and Implementation 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