{"id":166175,"date":"2014-04-01T00:00:00","date_gmt":"2014-04-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/adtributor-revenue-debugging-in-advertising-systems\/"},"modified":"2018-10-16T20:10:53","modified_gmt":"2018-10-17T03:10:53","slug":"adtributor-revenue-debugging-in-advertising-systems","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/adtributor-revenue-debugging-in-advertising-systems\/","title":{"rendered":"Adtributor: Revenue Debugging in Advertising Systems"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Advertising (ad) revenue plays a vital role in supporting free websites. When the revenue dips or increases sharply, ad system operators must find and fix the root-cause if actionable, for example, by optimizing infrastructure performance.  Such revenue debugging is analogous to diagnosis and root-cause analysis in the systems literature but is more general.  Failure of infrastructure elements is only one potential cause; a host of other dimensions (e.g., advertiser, device type) can be sources of potential causes. Further, the problem is complicated by derived measures such as costs-per-click that are also tracked along with revenue.<\/p>\n<p>Our paper takes the first systematic look at revenue debugging. Using the concepts of explanatory power, succinctness, and surprise, we propose a new multi-dimensional root cause algorithm for fundamental and derived measures of ad systems to identify the dimension mostly likely to blame.  Further, we implement the attribution algorithm and a visualization interface in a tool called the Adtributor to  help troubleshooters quickly identify potential causes. Based on several case studies on a very large ad system and extensive evaluation, we show that the Adtributor has an accuracy of over 95% and helps cut down troubleshooting time by an order of magnitude.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising (ad) revenue plays a vital role in supporting free websites. When the revenue dips or increases sharply, ad system operators must find and fix the root-cause if actionable, for example, by optimizing infrastructure performance. Such revenue debugging is analogous to diagnosis and root-cause analysis in the systems literature but is more general. Failure of [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13547],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-166175","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-systems-and-networking","msr-locale-en_us"],"msr_publishername":"USENIX","msr_edition":"Symposium on Networked Systems Design and Implemenentation (NSDI)","msr_affiliation":"","msr_published_date":"2014-04-01","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"204991","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"file","title":"main.pdf","viewUrl":"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2016\/02\/main-14.pdf","id":204991,"label_id":0}],"msr_related_uploader":"","msr_attachments":[{"id":204991,"url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-content\/uploads\/2016\/02\/main-14.pdf"}],"msr-author-ordering":[{"type":"user_nicename","value":"bhagwan","user_id":31217,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=bhagwan"},{"type":"text","value":"Rahul Kumar","user_id":0,"rest_url":false},{"type":"user_nicename","value":"ramjee","user_id":33337,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=ramjee"},{"type":"user_nicename","value":"varghese","user_id":34496,"rest_url":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/microsoft-research\/v1\/researchers?person=varghese"},{"type":"text","value":"Surjyakanta Mohapatra","user_id":0,"rest_url":false},{"type":"text","value":"Hemanth Manoharan","user_id":0,"rest_url":false},{"type":"text","value":"Piyush Shah","user_id":0,"rest_url":false}],"msr_impact_theme":[],"msr_research_lab":[199562],"msr_event":[],"msr_group":[144725,144939],"msr_project":[],"publication":[],"video":[],"download":[],"msr_publication_type":"inproceedings","related_content":[],"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/166175"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-research-item"}],"version-history":[{"count":1,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/166175\/revisions"}],"predecessor-version":[{"id":523843,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-item\/166175\/revisions\/523843"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=166175"}],"wp:term":[{"taxonomy":"msr-content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-content-type?post=166175"},{"taxonomy":"msr-research-highlight","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-research-highlight?post=166175"},{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=166175"},{"taxonomy":"msr-publication-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-publication-type?post=166175"},{"taxonomy":"msr-product-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-product-type?post=166175"},{"taxonomy":"msr-focus-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-focus-area?post=166175"},{"taxonomy":"msr-platform","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-platform?post=166175"},{"taxonomy":"msr-download-source","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-download-source?post=166175"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=166175"},{"taxonomy":"msr-post-option","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-post-option?post=166175"},{"taxonomy":"msr-field-of-study","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-field-of-study?post=166175"},{"taxonomy":"msr-conference","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-conference?post=166175"},{"taxonomy":"msr-journal","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-journal?post=166175"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=166175"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=166175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}