{"id":168586,"date":"2012-02-01T00:00:00","date_gmt":"2012-02-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/the-future-of-the-app\/"},"modified":"2019-07-11T13:27:12","modified_gmt":"2019-07-11T20:27:12","slug":"the-future-of-the-app","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/the-future-of-the-app\/","title":{"rendered":"The Future of the App"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Customer relationships are moving online.\u00a0This shift is leading companies to adopt a new kind of business strategy based in contextual interpretation of data. To execute such strategies, companies will adopt a new kind of application architecture. Companies should assess their position relative to these trends, and shape their plans for customer relationship management and information technology architectures accordingly.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer relationships are moving online.\u00a0This shift is leading companies to adopt a new kind of business strategy based in contextual interpretation of data. To execute such strategies, companies will adopt a new kind of application architecture. Companies should assess their position relative to these trends, and shape their plans for customer relationship management and information 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