{"id":168869,"date":"2015-10-01T00:00:00","date_gmt":"2015-10-01T00:00:00","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/social-media-platforms-for-low-income-blind-people-in-india\/"},"modified":"2018-10-16T21:10:58","modified_gmt":"2018-10-17T04:10:58","slug":"social-media-platforms-for-low-income-blind-people-in-india","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/social-media-platforms-for-low-income-blind-people-in-india\/","title":{"rendered":"Social Media Platforms for Low-Income Blind People in India"},"content":{"rendered":"<div class=\"asset-content\">\n<p>We present the first analysis of the use and non-use of social media platforms by low-income blind users in rural and periurban India. Using a mixed-methods approach of semistructured interviews and observations, we examine the benefits received by low-income blind people from Facebook, Twitter and WhatsApp and investigate constraints that impede their social media participation. We also present a detailed analysis of how low-income blind people used a voice-based social media platform deployed in India that received significant traction from low-income people in rural and peri-urban areas. In eleven-weeks of deployment, fifty-three blind participants in our sample collectively placed 4784 voice calls, contributed 1312 voice messages, cast 33,909 votes and listened to the messages 46,090 times. Using a mixed-methods analysis of call logs, qualitative interviews, and phone surveys, we evaluate the strengths and weaknesses of the platform and benefits it offered to low-income blind people.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We present the first analysis of the use and non-use of social media platforms by low-income blind users in rural and periurban India. Using a mixed-methods approach of semistructured interviews and observations, we examine the benefits received by low-income blind people from Facebook, Twitter and WhatsApp and investigate constraints that impede their social media participation. 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