Domain expertise can have an important influence on how people search.\u00a0 In this poster we present findings from a log-based study into how medical domain experts search the Web for information related to their expertise, as compared with non-experts.\u00a0 We find differences in sites visited, query vocabulary, and search behavior. The findings have implications for the automatic identification of domain experts from interaction logs, and the use of domain knowledge in applications such as query suggestion or page recommendation to support non-experts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Domain expertise can have an important influence on how people search.\u00a0 In this poster we present findings from a log-based study into how medical domain experts search the Web for information related to their expertise, as compared with non-experts.\u00a0 We find differences in sites visited, query vocabulary, and search behavior. 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