This paper focuses on the fifth year of a cross-sectional trend study of enterprise social networking. Several stable patterns are evident\u2014some activities have plateaued, others steadily increase in frequency. The fifth year did see a new development: As social networking companies visibly embraced behavior tracking and targeted advertising, concerns shifted from boundary regulation within personal networks to unsettling evidence of activity monitoring. However, benefits of use continue to outweigh drawbacks.<\/p>\n","protected":false},"excerpt":{"rendered":"
This paper focuses on the fifth year of a cross-sectional trend study of enterprise social networking. Several stable patterns are evident\u2014some activities have plateaued, others steadily increase in frequency. 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