{"id":357350,"date":"2017-01-25T10:07:52","date_gmt":"2017-01-25T18:07:52","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&p=357350"},"modified":"2018-10-16T21:00:03","modified_gmt":"2018-10-17T04:00:03","slug":"return-investment-organizational-adoption","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/return-investment-organizational-adoption\/","title":{"rendered":"Return on Investment and Organizational Adoption"},"content":{"rendered":"

This paper considers the complexity of measuring the return on investment for technology adoption. A brief case study of technology adoption in a large design and construction firm provides a clear view of factors that came into play. The technology considered is simple; the apparent costs and benefits are relatively clear. Four parties are involved: diverse employees interested in using dual monitors, the information technology support group in the organization, an executive who had worked his way up from drafting, and employees of a software company that is considering expanding their support for dual monitor use. In the construction company, a seemingly logical and inexpensive hardware upgrade was subject to a wide range of technical and social pressures, some obstructing and others promoting adoption. Decisions are made in a manner that did not fit the model held by the product planners and designers in the software company.<\/p>\n","protected":false},"excerpt":{"rendered":"

This paper considers the complexity of measuring the return on investment for technology adoption. A brief case study of technology adoption in a large design and construction firm provides a clear view of factors that came into play. The technology considered is simple; the apparent costs and benefits are relatively clear. Four parties are involved: […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13554],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-post-option":[],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-357350","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-human-computer-interaction","msr-locale-en_us"],"msr_publishername":"","msr_edition":"CSCW\u201904, November 6-10, 2004, Chicago, IL., 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