{"id":484614,"date":"2018-05-04T10:43:38","date_gmt":"2018-05-04T17:43:38","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/?post_type=msr-research-item&#038;p=484614"},"modified":"2018-10-26T00:10:32","modified_gmt":"2018-10-26T07:10:32","slug":"using-longitudinal-social-media-analysis-understand-effects-early-college-alcohol-use","status":"publish","type":"msr-research-item","link":"https:\/\/www.microsoft.com\/en-us\/research\/publication\/using-longitudinal-social-media-analysis-understand-effects-early-college-alcohol-use\/","title":{"rendered":"Using Longitudinal Social Media Analysis to Understand the Effects of Early College Alcohol Use"},"content":{"rendered":"<p><span style=\"float: none;background-color: transparent;color: #333333;font-family: 'Noto Serif',serif;font-size: 17px;font-style: normal;font-variant: normal;font-weight: 400;letter-spacing: normal;text-align: left;text-decoration: none;text-indent: 0px\">While college completion is predictive of individual career happiness and economic achievement, many factors, such as excessive alcohol usage, jeopardize college success. In this paper, we propose a method for analyzing large-scale, longitudinal social media timelines to provide fine-grained visibility into how the behaviors and trajectories of alcohol-mentioning students differ from their peers. Using propensity score stratification to reduce bias from confounding factors, we analyze the Twitter data of 63k college students over 5 years to study the effect of early alcohol usage on topics linked to college success. We find multi-year effects, including lower mentions of study habits, increased mentions of potentially risky behaviors, and decreases in mentions of positive emotions. We conclude with a discussion of social media data&#8217;s role in the study of the risky behaviors of college students and other individual behaviors with long-term effects.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While college completion is predictive of individual career happiness and economic achievement, many factors, such as excessive alcohol usage, jeopardize college success. In this paper, we propose a method for analyzing large-scale, longitudinal social media timelines to provide fine-grained visibility into how the behaviors and trajectories of alcohol-mentioning students differ from their peers. Using propensity [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13556,13559],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-484614","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-artificial-intelligence","msr-research-area-social-sciences","msr-locale-en_us"],"msr_publishername":"AAAI","msr_edition":"","msr_affiliation":"","msr_published_date":"2018-6-25","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":1,"msr_main_download":"484620","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"file","viewUrl":"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2018\/05\/college_alcohol_tweets_icwsm18e.pdf","id":"545631","title":"college_alcohol_tweets_icwsm18e","label_id":"243109","label":0}],"msr_related_uploader":"","msr_attachments":[{"id":545631,"url":"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2018\/10\/college_alcohol_tweets_icwsm18e.pdf"}],"msr-author-ordering":[{"type":"user_nicename","value":"Emre 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