Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this paper, we introduce a new Online Competitive Influence Maximization (OCIM) problem, where two competing items (e.g., products, news stories) propagate in the same network and influence probabilities on edges are unknown. We adopt a combinatorial multi-armed bandit (CMAB) framework for OCIM, but unlike the non-competitive setting, the important monotonicity property (influence spread increases when influence probabilities on edges increase) no longer holds due to the competitive nature of\u00a0 propagation, which brings a significant new challenge to the problem. We provide a nontrivial proof showing that the Triggering Probability Modulated (TPM) condition for CMAB still holds in OCIM, which is instrumental for our proposed algorithms OCIM-TS and OCIM-OFU to achieve sublinear Bayesian and frequentist regret, respectively. We also design an OCIM-ETC algorithm
\nthat requires less feedback and easier online computation, at the expense of a worse frequentist regret bound. Experimental evaluations demonstrate the effectiveness of our algorithms.<\/p>\n","protected":false},"excerpt":{"rendered":"
Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this paper, we introduce a new Online Competitive Influence Maximization (OCIM) problem, where two competing items (e.g., products, news stories) propagate […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"msr-content-type":[3],"msr-research-highlight":[],"research-area":[13561,13556],"msr-publication-type":[193716],"msr-product-type":[],"msr-focus-area":[],"msr-platform":[],"msr-download-source":[],"msr-locale":[268875],"msr-field-of-study":[],"msr-conference":[],"msr-journal":[],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-821650","msr-research-item","type-msr-research-item","status-publish","hentry","msr-research-area-algorithms","msr-research-area-artificial-intelligence","msr-locale-en_us"],"msr_publishername":"","msr_edition":"","msr_affiliation":"","msr_published_date":"2022-3-1","msr_host":"","msr_duration":"","msr_version":"","msr_speaker":"","msr_other_contributors":"","msr_booktitle":"","msr_pages_string":"","msr_chapter":"","msr_isbn":"","msr_journal":"","msr_volume":"","msr_number":"","msr_editors":"","msr_series":"","msr_issue":"","msr_organization":"","msr_how_published":"","msr_notes":"","msr_highlight_text":"","msr_release_tracker_id":"","msr_original_fields_of_study":"","msr_download_urls":"","msr_external_url":"","msr_secondary_video_url":"","msr_longbiography":"","msr_microsoftintellectualproperty":0,"msr_main_download":"","msr_publicationurl":"","msr_doi":"","msr_publication_uploader":[{"type":"file","viewUrl":"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2022\/02\/aistats2022_ocim.pdf","id":"821653","title":"aistats2022_ocim","label_id":"243132","label":0}],"msr_related_uploader":"","msr_attachments":[{"id":821653,"url":"https:\/\/www.microsoft.com\/en-us\/research\/uploads\/prod\/2022\/02\/aistats2022_ocim.pdf"}],"msr-author-ordering":[{"type":"text","value":"Jinhang Zuo","user_id":0,"rest_url":false},{"type":"text","value":"Xutong Liu","user_id":0,"rest_url":false},{"type":"text","value":"Carlee Joe-Wong","user_id":0,"rest_url":false},{"type":"text","value":"John C.S. 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