{"id":184084,"date":"2005-06-23T00:00:00","date_gmt":"2009-10-31T13:21:40","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/social-phenomena-in-virtual-communities\/"},"modified":"2016-09-09T09:48:55","modified_gmt":"2016-09-09T16:48:55","slug":"social-phenomena-in-virtual-communities","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/social-phenomena-in-virtual-communities\/","title":{"rendered":"Social phenomena in virtual communities"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Ferdinand T\u00f6nnies wrote about &#8220;Gemeinschaft&#8221; and &#8220;Gesellschaft&#8221; more than 125 years ago and things can hardly get any older than that in the context of the Internet. But the terms are most often translated as &#8220;community&#8221; and &#8220;society&#8221; which hardly seem irrelevant to the study of virtual communities. In my talk, I will argue that they are not just interesting but possibly a key to understanding social phenomena in online games and virtual communities. We nowadays know that being an exemplary member of a small, tight high-comment group (e.g. a &#8220;power-guild&#8221;) in a massively multiplayer online game can stand in conflict with competing allegiances to off-line institutions such as school, work and marriage. I will explain why by connecting the &#8220;power of the guild&#8221; to community and Gemeinschaft.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferdinand T\u00f6nnies wrote about &#8220;Gemeinschaft&#8221; and &#8220;Gesellschaft&#8221; more than 125 years ago and things can hardly get any older than that in the context of the Internet. But the terms are most often translated as &#8220;community&#8221; and &#8220;society&#8221; which hardly seem irrelevant to the study of virtual communities. In my talk, I will argue that [&hellip;]<\/p>\n","protected":false},"featured_media":195314,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"research-area":[],"msr-video-type":[],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-184084","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/gg_wEeRR0H8","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/184084"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/184084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/195314"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=184084"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=184084"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=184084"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=184084"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=184084"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=184084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}