{"id":185715,"date":"2009-02-27T00:00:00","date_gmt":"2010-12-27T09:05:33","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/image-centric-advertising-platform\/"},"modified":"2016-08-24T12:28:14","modified_gmt":"2016-08-24T19:28:14","slug":"image-centric-advertising-platform","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/image-centric-advertising-platform\/","title":{"rendered":"Image-Centric Advertising Platform"},"content":{"rendered":"<div class=\"asset-content\">\n<p>In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by advanced keyword matching. With this, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users would receive ads based on the content of images they recently browsed or used.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In existing online-advertisement platforms, the relevance between advertisers and users is decided largely by advanced keyword matching. With this, advertisers bid on images instead of keywords. For example, a toy seller could bid on the image of a related movie poster, while a restaurant could bid on the image of a cooking magazine cover. Users [&hellip;]<\/p>\n","protected":false},"featured_media":195906,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"research-area":[13551],"msr-video-type":[],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-185715","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-research-area-graphics-and-multimedia","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/VdRvSmteQrM","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/185715"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/185715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/195906"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=185715"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=185715"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=185715"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=185715"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=185715"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=185715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}