{"id":185744,"date":"2010-04-09T00:00:00","date_gmt":"2010-12-28T09:39:16","guid":{"rendered":"https:\/\/www.microsoft.com\/en-us\/research\/msr-research-item\/text-and-tie-strength\/"},"modified":"2016-08-22T11:28:01","modified_gmt":"2016-08-22T18:28:01","slug":"text-and-tie-strength","status":"publish","type":"msr-video","link":"https:\/\/www.microsoft.com\/en-us\/research\/video\/text-and-tie-strength\/","title":{"rendered":"Text and Tie Strength"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Relationships make social media social.  Yet, different relationships play different roles.  For example, one&#8217;s Facebook friend list may include their college professor,  their grandmother, and an acquaintance from the dentist&#8217;s office.  In this talk, I begin by discussing the presentation of relationships in social media.  I emphasize how text is used and how it can be used to shape identity and to infer relationships from this presentation.<\/p>\n<p>Using such textual cues, I will present an approach to predict relationship strength from Facebook pages and discuss how this may generalize to other social media sites.   I conclude with a discussion of what this means for the design of social media &#8211; in particular, new interaction techniques for social zooming.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relationships make social media social. Yet, different relationships play different roles. For example, one&#8217;s Facebook friend list may include their college professor, their grandmother, and an acquaintance from the dentist&#8217;s office. In this talk, I begin by discussing the presentation of relationships in social media. I emphasize how text is used and how it can [&hellip;]<\/p>\n","protected":false},"featured_media":280820,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"footnotes":""},"research-area":[13554,13559],"msr-video-type":[],"msr-locale":[268875],"msr-impact-theme":[],"msr-pillar":[],"class_list":["post-185744","msr-video","type-msr-video","status-publish","has-post-thumbnail","hentry","msr-research-area-human-computer-interaction","msr-research-area-social-sciences","msr-locale-en_us"],"msr_download_urls":"","msr_external_url":"https:\/\/youtu.be\/i_9kZdVFQ4U","msr_secondary_video_url":"","msr_video_file":"","_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/185744"}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/types\/msr-video"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video\/185744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media\/280820"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/media?parent=185744"}],"wp:term":[{"taxonomy":"msr-research-area","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/research-area?post=185744"},{"taxonomy":"msr-video-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-video-type?post=185744"},{"taxonomy":"msr-locale","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-locale?post=185744"},{"taxonomy":"msr-impact-theme","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-impact-theme?post=185744"},{"taxonomy":"msr-pillar","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-us\/research\/wp-json\/wp\/v2\/msr-pillar?post=185744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}